Should You Get A Keratin Treatment? Here’s Everything You Need to Know

Often referred to as a “Brazilian Blowout,” (it’s just the name of a brand that popularized the treatment), Keratin treatments have gained popularity for the miraculous smoothing and humidity-blocking effect they have on the hair. At East Village’s Jenna Perry Salon― declared the mecca for “Hot Girl Hair” by New York Magazine thanks to clients like Bella Hadid, Emily Ratajkowski, and Maude Apatow— keratin treatment … Continue reading Should You Get A Keratin Treatment? Here’s Everything You Need to Know

Mario Dedivanovic’s Complete Guide to Contouring

Mario Dedivanovic never expected to become the King of Contouring. In fact, the beauty technique—expertly drawn lines blended out to sculpt the face—started as a joke between him and his client of over a decade, Kim Kardashian. “There’s this one [photo of Kim] that haunts me,” Dedivanovic tells ELLE.com over Zoom. “Kim and I were on set one day, and we were literally joking. We … Continue reading Mario Dedivanovic’s Complete Guide to Contouring

Racism Against the AAPI Community Is a Beauty Industry Problem

The Asian American community is under attack. In the last few weeks, Asian Americans have been robbed and beaten. Asian restaurants have been boycotted and vandalized, with owners closing shop early and employees scared to walk home. Videos on social media have gone viral, showing elders being pushed to the ground. On Tuesday, six Asian women were shot dead in a mass shooting in Atlanta … Continue reading Racism Against the AAPI Community Is a Beauty Industry Problem

Billie Eilish Ditches Her Trademark Green Hair for Blonde

The last time we saw Billie Eilish’s trademark green and black choppy lob was this past weekend’s Grammy Awards ceremony. Little did we know that her winning record of the year for her single “Everything I Ever Wanted” would inspire a drastic switch up. Today, the singer debuted a brand new look to her 77 million Instagram followers. Is a new era upon us? In … Continue reading Billie Eilish Ditches Her Trademark Green Hair for Blonde

The Boldest and Brightest Makeup Trends For Summer 2021

After what feels like an eternity of quarantine skincare, and minimal zoom-meeting makeup, this summer promises a much-needed return to bold, fun makeup. There’s nothing like warmer weather to make you want to go out and look your best, and these 8 makeup trends are on standby to give you the ultimate summer glam. We spoke to top makeup experts including L’Oréal Paris US Makeup … Continue reading The Boldest and Brightest Makeup Trends For Summer 2021