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About AFRM

AFRM is one of our favorite brands! We are now reviewing the brand's products and will soon publish our findings!

Why Shop AFRM at Nordstrom

Nordstrom is one of the biggest names in the retail industry, and with good reason. You can find almost any style, size, or type of clothing from AFRM and if you get it home and it doesn’t match your style, you can easily return it thanks to the great online return policy. Furthering their customer service, Nordstrom sale associates (even those online or over the phone) really know what they are talking about when it comes to fashion.

Even better, Nordstrom tends to have fashion that fits all different body types, something not every online retailer can say. Most importantly, you’ll find great deals and some super sales on AFRM quite regularly.

SHOP NOW AFRM at NORDSTROM

The Hottest Deals for AFRM

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Festive Party Eye Makeup Ideas

You’d like to think of yourself as pretty hip, sometimes adventurous, and you definitely know a thing or two about makeup. So when you get invited to a party, you immediately think of all the wonderful, slightly daring, party eye makeup looks you want to try…but when the night comes, you settle for the safe-but-pretty brown smokey eye and marginally-brighter-than-you-normally-wear red lip. Well, we say no more! No more playing it safe! It’s a party…you should have party eye makeup to match!

  • Glitter girl – The easiest, fastest, and most fun way to get the party look you’re after is to go for glitter! Party eye makeup is glitter eye makeup. And glitter eye makeup needs a good lid/shadow primer first (best picks: Urban Decay Primer Potion and Too Faced Glitter Glue). Apply to lid and allow to dry before patting on glitter shadow (pat…don’t sweep! It will go everywhere). There are many powder shadows with anywhere from a little to a lot of glitter, but if you want to pack a true punch, check out a glitter pigment (MAC has several amazing shades).
  • Metallics – Metallic eyeshadow brings a lovely and highly reflective shimmer to the eye area. Here, too, a good primer is recommended before use, since this party is going to put your new party eye makeup through its paces. Metallic shadow can also be used along with matte shadows to create a sultry and edgy smokey eye.
  • Big lashes – Another winning way to make a big statement is with big lashes! You can flaunt your own by first curling with your trusty ELF eyelash curler, applying lash primer, and then two coats of the best thickening mascara you can find (Dior Show or Maybelline The Falsies are both awesome for adding volume and length). Of course you can opt for false lashes too! There are literally hundreds on the market to choose from (some of the best picks for quality and cost are Eylure, Ardell, and Dolly Wink). Many are natural hair or mink eyelashes, and are reusable. All it takes to create a look is eyelash glue, and a little imagination!
  • Liquid eye liners – The choices of liquid eyeliners and liquid eyeliner styles today can help create incredible and fun eye looks. And liquid liners aren’t just black and brown…there are bold and vivid brights, sparkling jewel tones, mega metallics, and even glitter! Line just the top lashes for a flirty pop, or line the entire eye for an exotic wow!

There are so many eye makeup options, you can’t help but step out of your comfort zone in the most beautiful and daring way. Remember, you’re going to a party or event… your makeup is not supposed to look like you’re just heading out to the grocery store or a regular ol’ day at the office. With a little courage, your look will no doubt win rave reviews from your friends…but, more importantly, your new party eye makeup will make you smile and give yourself a silent pat on the back every time you pass a mirror.

 

Pretty Natural Makeup Tips for Brown Eyes

Sure, every once in a while, a good va-va-va-voom makeup look is great, but who doesn’t want to look pretty every day? If you’ve got brown eyes, then we just so happen to have some great tips for achieving a beautiful natural look that’s perfect for every day!

  1. Cleansers – No makeup look can begin without a clean face. Even if you cleanse your face of makeup the night before, it’s always good to use a gentle, mild cleanser every morning before you apply makeup again. Great options: Juice Beauty Organic Face Wash and Neutrogena Fresh Foaming Cleanser.
  2. Eyebrows – If you aren’t paying attention to your eyebrows, you are missing one of the most crucial parts of any natural makeup for brown eyes look…or any look, for that matter! Brows should be groomed with a well-defined arch. Invest in a good eyebrow shaping kit. Great options:  Benefit Cosmetics Brow Zings, Nyx Eyebrow Gel, and Anastasia Beverly Hills Five Item Brow Kit.
  3. Shadows – Using natural makeup for brown eyes, your shadow color choices can make or break the look. Know which colors work best in your shade. For example, perfect colors in makeup for dark brown eyes would include bronze for a natural tone, or a bright sapphire blue for a pop of color. Medium brown eyes should look for subtle or bright plums and purples. And light brown eyes, opt for shimmery taupe or a lively teal, or even fuchsia!
  4. Liner – Depending on the shape of your eye, you can find dozens of tutorials and how-to videos online outlining the proper eye makeup techniques that will help make them look their best. But if you are aiming for both a natural look and a natural product, you can find both in every price range. Great options: Any of the Almay liners, liquid and pencil, Physician’s Formula Eye Booster 2-in-1 Lash Boosting Eyeliner + Serum, Bare Minerals Round the Clock Waterproof Liner, and NVEY Eco Organic Cake Liner.
  5. Mascara – When looking for natural makeup for brown eyes in mascara, it’s best to search for paraben free cosmetics and organic formulations whenever possible. One of the best organic mascara products on the market, which also happens to be one of the most readily available is the Physician’s Formula Organic Wear 100% Natural Origin Mascara, and at a budget-friendly price of around $10, you can’t beat it.
  6. Lashes – Don’t think that because you want a more natural look, using more natural products, that you can’t add some glamour with natural looking false eyelashes! You can find human hair lashes, as well as natural mink eyelashes in several beauty stores and online. Whether you opt for partial lashes, individual lashes, or the flair from full lash strips, you can go subtle, go over-the-top, and everything in between! Great options: Ardell Fashion Lashes, and Eylure Naturalites Eyelashes.

See? With just a little forethought and specific shopping, you can find your best natural makeup look for brown eyes!

 

Best False Eyelashes Review

The first false lashes actually hit the silver screen in 1916, when legendary movie director, D.W. Griffith, gave a wig maker the directive to create lashes so long they would touch a starlet’s cheeks when she fluttered them or looked down.  Human hair was carefully weaved through gauze and then stuck to the lid with a type of cosmetics gum.

We’ve certainly come a long way since then! Falsies are more popular than ever, put to daily use in the routines of many makeup mavens. But, thanks to the huge number of lash brands, styles, and types on the market, finding the best lashes can be challenging, even for the most practiced among us.  If you manage to get your selection right, not only will the lashes look fabulous, but they should hold up through multiple wears (with the proper care).  So, just to make your work easier, we’ve taken a closer look at some of the most popular brands in every price range.

Ardell – Ardell false eyelashes are readily available online and in most drugstores. The company began in 1971 and has grown to one of… if not the… biggest false eyelash brand in the world.

  • Types of lashes: Natural, Glamour, Accent, Individuals (some semi-permanent styles), and Rhinestone (more exotic and daring styles, colors, accented with small rhinestones ).
  • Real or synthetic? According to the Ardell site, “The majority of Ardell strip lashes are made from 100% sterilized human hair. Some strip lashes may be made with synthetic fiber similar to human hair due to intricacy of particular style and addition of rhinestones.”
  • Lash glue or special directions? Some lashes may have a small vial of false eyelash glue Online they offer both clear (Lashgrip Strip Adhesive) and black glue (Lashtite Adhesive). While Ardell does offer Lashfree Remover, no special eyelash glue remover is necessary.
  • Price point: $3 – $6
  • Overall selection: Huge. Literally. You could wear a different lash almost every day of the year.
  • Overall reviews: By far, some of the best false eyelashes you can find in a low price-point. Reviews were overwhelmingly positive everywhere we looked online. Some consumers complained that when buying the lashes online, the product they received did not match the picture. Other complaints dealt with application… but in our opinion, that’s really operator error, not a problem with the lashes themselves.

Eylure – Eylure lashes, also, are readily available both online and in your local drugstore. Founded by David and Eric Aylott,  Eylure has been a trailblazer in false lashes since the 1940s. In the beginning, their products were mainly used on stage and screen, by the 1960s, the Eylure lashes hit the mainstream.

  • Types of lashes: Natural, Lengthening, Texture, Volume, Definition, Exaggerate, Dramatic, Party, and Brown lashes.
  • Real or synthetic? After a long, frustrating search online, we’ve decided that unless the product specifies “100% human hair,” that they are most likely a good quality synthetic.
  • Lash glue or special directions? Some packages my include a small vial of eyelash glue, but they also have eyelash adhesive made especially for their strip lashes (Lashfix), clear and black eyelash glue (Superfix)… but any eyelash glue should work. Eylure also offers “Lift Off” eyelash remover, though any oil-free makeup remover should work as well.
  • Price point: $4 – $10
  • Overall selection: Aside from a massive range of styles, colors, textures, and effects, Eylure offers some “celebrity” styles, from such notables as Katy Perry and British favorites Cheryl Cole, Kimberley Walsh, and Nicola Roberts.
  • Overall reviews: The majority of reviews we found online were very positive, however, there were some consumers who found mistakes with packaging (two visibly different lashes in the same package), and some had trouble maneuvering the thicker more voluminous lash varieties (complaints that the lashes were too stiff and would not bend).

Revlon –While Revlon the company began in 1930, marketing their unique nail polish and lipstick, the Revlon false eyelashes are a more recent addition to both the brand and to the contenders of the best false eyelashes battle.

  • Types of lashes: Revlon Runway, Revlon Fantasy Lengths, Revlon Beyond Natural, Individual, and Volumizing.
  • Real or synthetic? All of the lashes appear to be synthetic-only.
  • Lash glue or special directions? Most packages come with a small vial of their Precision Lash Adhesive, some are glue-on, and some are “self-adhesive” (the adhesive strips already in place on the band of the lashes is water-resistant and latex-free). You can also buy the Precision Lash Adhesive separately.
  • Price point: $4 – $6
  • Overall selection: Not a lot to choose from here. Since they can be found in some drugstores, they might work in a pinch if you couldn’t find Ardell or Eylure. We are hopeful that they will offer more selection as time goes on and/or demand rises.
  • Overall reviews: Again, since they are relatively new to the false eyelash market, there aren’t that many reviews to compare… but the ones we did find were very positive.

Dolly Wink – Launched by Japanese one-time teen model/pop star Tsubasa Masuwaka, Dolly Wink eyelashes were once only known to false lash insiders and fashion-conscious women of Europe and Asia. Thanks to the internet, though,  Dolly Wink has gone world-wide, becoming a cult favorite as one of the  best false eyelashes available.

  • Types of lashes: With names like “Dolly Sweet,” “Sweet Girly,” “Natural Girly,” and “Sweet Cat,” Dolly Wink doesn’t really have types of lashes as much as they have different styles of one main type. There are approximately 20 different lashes, all either full strips or demi lashes, and all very natural looking, delicately spaced, layered, and of graduated lengths. They are strategically longer both horizontally and vertically, creating the appearance of longer, larger, doll-like eyes. Dolly Wink also sells natural-looking bottom lashes.
  • Real or synthetic? While there are eyelash extensions branded as “Dolly Wink” available to salons, the eyelashes you can buy online (Amazon, Ebay, etc.) are made from synthetic hair.
  • Lash glue or special directions? Thankfully, no special protocol here. Apply with regular eyelash glue, and remove either with lash remover or oil-free makeup remover.
  • Price point: $17 – $30
  • Overall selection: While what they do have is lovely, the overall selection is not broad in terms of either styles or types of lashes available.
  • Overall reviews: We honestly could not find a blatantly negative review of the Dolly Wink products. Any slightly-lower-than-top-star ratings were mainly from consumers not practiced in false eyelash application.

And the winner is… For a wallet-friendly, readily-available, good-quality variety, our bet is with Ardell. We like that they use real hair in the majority of the lashes, and the price-point says that experimentation with different looks is definitely doable.  Huge selection and availability also! They truly are the best false eyelashes for the buck!

 

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