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About Altama

We are pleased to announce that our company, Original Footwear, has purchased the majority of the assets of Tactical Holdings and Operations Inc. as of August 15th, 2014. Most notably we welcome the Wellco and Altama companies—brands with a wealth of history, research and footwear technology. These premier footwear brands have served military personnel for generations and will live on next to our already successful and rapidly growing Original S.W.A.T. brand of performance tactical boots. With our fifteen-year record of constantly improving footwear manufacturing techniques and quality assurance, this acquisition is a perfect fit for all involved. There are many important steps to take, and our journey has just begun. We will face all obstacles head on. As a first priority, we are consolidating manufacturing at our state-of-the-art facility in Morristown, Tennessee, and ramping up USA production. Our unwavering mission is to create the most reliable military and law enforcement boots on the market, and ensure our availability standards are met. Combining Original S.W.A.T's consistent quality and value with Wellco and Altama's unique understanding of military needs, we are confident that the end results will far exceed our customers' expectations.

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5 Ways Coconut Oil Can Amp Up Your Beauty Routine

When the buzz about the uses and benefits of coconut oil first started up, lots of people just assumed it was either hype, or a bunch of nonsense from the “all-natural” advocates out there. Well, as it turns out, it’s neither. You can use it for everything from healthy cooking, to flavoring smoothies and coffee, to cleaning and conditioning wood! Coconut oil and what it can do really is remarkable. And in terms of its beauty uses? The possibilities are almost endless!

What to look for when buying coconut oil?

Once you decide to give this little miracle oil a try, you might be overwhelmed with your choices. To insure you’re using the best product for your skin, look for unrefined organic coconut oil. And also, you will want to get a large container of it, trust us. Not only will you be able to find more uses for it every day, but you’ll find that a little goes a long way.

So what are some of the ways coconut oil can be incorporated into your beauty routine?

  • Body lotion – This one is probably the first use you’d suspect for using coconut oil as a beauty implement. Why not just use a regular store-bought lotion? Many, if not most, of them are petroleum or water-based. Coconut oil, on the other hand, is all natural and can moisturize your skin more effectively without any additives.
  • Shaving cream – Constantly suffer from those tiny red bumps after shaving? Skin too sensitive to use with many shaving creams and lotions? Try coconut oil! Use it as you would any other shaving product. Wet the area, smooth on the oil, and shave. Your skin will be unbelievably soft and supple afterwards.
  • Face mask – Coconut oil is naturally antiseptic, with many antifungal and antibacterial properties. It’s also antioxidant rich, which works wonders for your skin. There loads of great face mask recipes online, all using coconut oil as the base. You are sure to find one or more that will address your skin concerns and skin type beautifully!
  • Makeup remover – Many makeup removers use oils to breakdown the heavy-duty mascaras, shadows, and liners we use these days…but not all the oils they use are good for your skin. Coconut oil, though, being all natural, will remove all your eye makeup completely while not aggravating your skin. Simply apply a bit to a cotton pad, remove your eye makeup, and rinse the area clean of any remaining oil. Remove the rest of your makeup as usual.
  • Makeup brush cleaner – You know that you risk a serious bacteria build-up by not cleaning your makeup brushes at least once a month. The good news is that by combining a little antibacterial soap with a little coconut oil, you can not only get your brushes clean and free from bacteria, but for those brushes made from natural hair, the oils will help to condition the bristles.

 

3 Reasons Your Bra is Making You Look Fat…and How to Fix It!

A girl might think that the most important article of clothing she could wear is a fancy shirt, or a pricey pair of jeans, or even a killer pair of shoes. But a woman will tell you that the most important article of clothing in your wardrobe is unequivocally a really well-fitting bra. In fact, wearing the wrong bra can actually make you look fat! But worry no more…we’re here to explain how the wrong bra can be effecting you, and what you can do to fix it.

How does your bra make you look fat?

  • Your boobs are hiding your waist – When your bra is ill-fitting or sagging, your boobs will sag. Since the smallest part of your torso is the area just below your chest and just above your bellybutton, how is anyone supposed to see it with your boobs hanging in the way?
  • Your toosmall bra is creating the appearance of extra fat rolls – A bra that is too small around the band will dig into your back. No matter how skinny you are, trust us, that too-small band will create fat rolls on either side of it. And if your cups are too small, your boobs will be pushed out above, below, and out the sides, again creating rolls of fat.
  • Your bra is causing your clothes look too tight – You know how frustrating it is to try on a shirt, only to face the mirror and see gaps and gaping? You try on a larger size, only to face the mirror and now see the shirt looking sloppy on you. 9 times out of 10, it’s not the shirt…it’s the bra.

So how can you fix the bra conundrum?

  • STOP…FIXATING…ON…SIZE – So what if you wore a perfect 34C in high school. Does the rest of you still look the same as you did in high school? So why would you think your bra size would still be a perfect 34C? The main reason why women wear the wrong bra size is because they have a stigma in their head about going up a size or two. Stop thinking in terms of a “bra size” and start thinking in terms of “a bra that fits, size-schmize”!
  • Get properly sized – You might be thinking…”I can’t afford to get sized.” But guess what? You’re wrong. Many lingerie departments in department stores have trained their sales people to size bras properly. You can also get free sizing in some stores, like Victoria’s Secret. So be sure to ask to be sized when out bra shopping! It’s one of the most important factors in looking better in your clothes!
  • Take a deep breath, and make the investment – Aside from the size-stigma, the second biggest reason why women cling to their life-long bra mistakes is that they don’t want to spend the money for a really good, really well-fitting bra. Stop thinking your bra is unimportant just because it’s unseen! Again, this is where you need to shift your priorities. Your bra needs to be on par with your outerwear, or with any other purchase in fact, clothing or not, in terms of you forking out money. A good bra fits and holds up better because it is a better made bra. It is an investment. One you will never regret!

 

Genius Tips for Wearing a Hat with Style

It’s finally Fall. Time for layering and bundling up, and that includes your head! Not only are hats a practical way to keep warm (they prevent heat from leaving your body through the top of your head), but they are one of the most effortless ways to add flair to your outfit. But, in case your chapeau-topped ensemble isn’t quite working, there are some tips that can take it from drab to fab in no time.

  • Think Seasonal – First and foremost, Fall and Winter hats should be wool, cloth, or felt-type material. Save the straw hats for Spring and Summer, since the open weave of those materials can allow heat to escape your head.
  • Find the Fit – Hats come in so many sizes and fits, it can literally make your head spin. Just because a hat looks cute, doesn’t mean that it will fit your head properly. Make sure when choosing a hat that you can actually try it on…that means if you’re buying online, you need to either A) make sure the sizes are listed and you know your hat size, or B) you are buying from a site you are familiar with, and you are familiar with their sizing. If it’s too big, it will do nothing but slide down into your eyes, or blow off in a gust of wind. If it’s too tight…well…it will just look plain silly.
  • Consider Hair Length – Wearing a hat can change the whole look of your face, especially when taking into account your hair length. You will often find that close-fitting hats with less material compliment shorter hair, while larger, wide-brimmed hats look great on longer-length hair… but as with most things, you’ve got to experiment to see what works.
  • Consider Hair Style – If your hair is long enough to style, you have more options than long-and-loose. You can opt for a messy low bun at the back or side, or a loose braid, also at the back or side. Again, get in there and experiment!
  • Consider Your Outfit – Sometimes a hat can clash with what you’re wearing, so it’s important to take into consideration the style of your outfit. A loose beret or knit hat looks sharp with a body con shirt and skinny jeans or trousers. Boho styles are really complimented by floppy, wide-brimmed hats. And something sleek and tailored would be well suited to a close-fitting cloche style.
  • Color – Since it is Fall, with Winter on the way, you might as well try to embrace and incorporate some of the colors of the season. Yes, black is a classic, as is grey, and they can usually go with anything, but be bold and look for berries, rust colored, and dusky-hued varieties.
  • Give it Your Style – As with so many points above, it all comes down to experimentation. If you feel like adding a brooch or feather to a hat…do it. Make it yours. You will ultimately (hopefully) own whatever look you rock, so rock it with confidence!

 

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