In 1990, Ariat International co-founders Beth Cross and Pam Parker set out to create a new company and a new way of thinking about footwear for riders. They realized that traditional English and Western riding boots were stiff, heavy and hard on the feet — not very well suited for riding. Both riders with backgrounds in the athletic shoe industry, they realized the unique needs of equestrians — both in the saddle and on the ground — and the performance-enhancing benefits that could be brought to riding boots to give these athletes an edge. So they assembled a group of top footwear engineers and designers, and set them on the task of creating the world's most technically innovative performance riding boots. They started by re-designing the outsole, rethinking the arch support system and finally taking a hard look at the suitability of "traditional" last shape and fit. While they were building the technology platform for Ariat boots, they were also talking to hundreds of top riders who helped in the design and development of the final product. In 1993, Ariat shipped their first pair of boots, and today Ariat is the world leader in performance equestrian footwear, offering a full range of English and Western riding boots, work boots and casual footwear — plus new lines of performance apparel and accessories to fully outfit today´s equine athletes and equestrian-inspired lifestyle enthusiasts. Whether you are a professional equestrian athlete or a novice rider, you will find an Ariat boot with the performance technology that is perfect for you. Ariat boots cushion the foot while stabilizing the heel and arch, dramatically reducing fatigue and stress to the feet, legs and lower back. This amazing technology can also be found in a variety of casual Ariat shoes — providing you with comfortable and stylish alternative for those relaxed, easy-going days.
Shopping at Zappos is a great way to spread your horizons when it comes to your shoes. Hard to get shoes for Ariat, hard to find sizes, and collaborations are king on Zappos. Even better, you can find some of the best deals on higher end shoes. For women (or men) who have unusual shoe sizes, either bigger, smaller, wider, or narrower, Zappos offers you the widest range. Of course, there is no better place to shop for Ariat, especially if you need something a little left of center.
Most importantly, Zappos has a great customer support system that allows you to return your shoes if they don’t fit or they aren’t just what you wanted.
The Hottest Deals for Ariat
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There’s just something about those British girls that is absolutely irresistible! The way they walk, the way they look, they have their style game on lock. Sure, you could say it’s their confidence…but one of the best and easiest ways to be confident is to love what you’re wearing. If you know something looks good on you, you just radiate confidence. So, let’s get you looking like a really sassy confident British girl, shall we?
- Add a chic menswear style coat and stiletto heels to your plain ‘ol jeans-and-tee – Yes, in London, the winter fog and rain can dampen your spirits, but it will never be able to dampen your style with this combo. Just make sure the jeans and tee aren’t too big and baggy that they will distract from the clean lines of the coat. The stilettos will work with just about any style of jeans, but they look best with cropped skinny or boyfriend jeans.
- Invest in a pair of Doc Martins, Chelsea boots, or menswear-inspired brogues – Continuing with the sophistication and clean lines of the menswear trend, to pair one of these types of shoes with anything from a short, feminine, flowy dress to skinny jeans and a turtleneck will instantly class-up and add a very British “High Street” feel to your outfit.
- Think plaid – Ok, so, this British trend is one they have incorporated from their Scottish neighbors…but it still gives your fashion statement a decidedly British flair. A bright, happy tartan looks so refined and fab up against a solid color coat or sweater
- Don’t be afraid to mix colors and prints – The key to mixing prints like a seasoned British Fashion Week girlie is to first look for matching colors. If the colors work together, it’s a strong likelihood that the prints will too. Next, look to pair small prints with larger ones, or simple prints with more complicated ones. And if you feel that the outfit is getting too busy, try breaking the prints up with some solid pieces here and there.
- Try skinny jeans and chunky sweater for a night out – For your next night out, try channeling two of the biggest British style icons going… Kate Moss and Cara Delevingne! Their hip, laid-back style is always deliciously sprinkled with a British rocker edge. Skinny jeans, paired with a thick, over-sized sweater, and a chunky, low-heeled bootie will have everyone assuming you just stepped off a first-class flight from Heathrow. Seemingly effortless…but eternally Brit chic!
There you are, happy and in love, birds chirping, rainbows filling every sky. But then comes that moment…the inevitable moment… when you have to meet the parents. Of course you know that your sweetheart loves you already, but still, first impressions can sometimes make or break you, and meeting the parents can be just plain nerve-wracking. So we’ve got a few beautiful ideas for getting a jump-start on a great first impression right here!
Pencil skirt and blouse – If the parents are more along the “preppy” line, then you can always play it both feminine and sophisticated with a pencil skirt and blouse combo. Be sure that the pencil skirt isn’t skin-tight, and if the blouse is sheer, be sure to layer a full-length (not a crop) camisole underneath. Finish with a demure pair of d’Orsay pumps with a moderate heel (this is not the occasion for stilettos).
Cropped boyfriend jeans and a fine knit sweater – If your “meet the parents” date is a bit more casual, a pair of cropped boyfriend jeans and a fine knit sweater would be a perfect outfit. Boyfriend jeans have a slightly more relaxed fit, so the sweater can also be loose, but not so baggy as to look sloppy. A delicate long necklace, diamond stud earrings, and a boyfriend watch will add the perfect touch of bling. And keep the outfit casual-cool with some leather low-heel ankle boots, like these Chelsea boots.
A-line dress and tights – An A-line dress has got to be one of the most versatile and flattering pieces of clothing you can own. It looks fabulous on every body type, equal parts fitted and flowy, and is perfect for so many occasions…especially this one! Be sure that the top is not too tight or too revealing, and that the skirt is not too short. Pair it with opaque tights and flats or a wedge pump. If it’s chilly, layer on a cute cropped cardigan.
Circle skirt and turtleneck – A circle skirt flatters the same way an A-line dress does, nipping in at the waist and flowing away from the hips and thighs. But be sure to keep the length of the skirt no shorter than mid-thigh. No matter if the turtleneck is a chunky or fine knit, just be sure it is not too tight, because what it lacks in skin-exposure, it can make up for in form-revealing. Here too, tights work well, and you can add some interest by going for opaque or thin, plain black or a complimentary hue for the rest of the outfit. For shoes, think low-heel ankle boots, flats, or even brogues. Skip a necklace, but add on a delicate pair of dangling earrings, a chain bracelet, and large-face black-strap watch.
Sure, your green eyes are naturally stunning, but that doesn’t mean you necessarily feel comfortable going without eye makeup altogether. To have the best of both worlds, why don’t you experiment with some natural makeup looks? To gather some inspiration, Google images of some celebrities with green eyes and natural makeup. And once you’ve gotten those creative juices flowing, it’s time to take a try for yourself!
Primer – The first step in creating both bold and natural makeup looks is to start with lid primer. Lid primer (like bareMinerals Prime Time Brightening Eyelid Primer) will give you an even canvas, and will also cut down on your need to add tons of eye products to cover blotchy coloring. Apply to entire lid, from lashes to brow and blend. You can also run a little under your lower lash line and blend.
Shadow – If you’re after natural looking makeup tips, you should know what we’re going to recommend: natural, subtly hued shadow colors. Think light taupes, tans, peaches, and crèmes. Sweep a bone, vanilla, or light peach shade onto your lid, from lashes to crease. For a touch of definition, blend a matte tan, light matte gray, or matte taupe through the crease and slightly above it, then out into the outer V, and run some along your lower lashes as well. Remember, your goal is to look natural, not naked, so a little bit of muted shadow is perfect. A lovely all-inclusive kit is the Lancome Hypnose Star Eye Shadow Palette in Color ST3 Terre d’Ivoire.
Liner – The key to using eyeliner in natural makeup looks is that there should be no harsh lines. Some people use a dark brown or gray shadow as liner, while some opt to smudge a soft kohl pencil along the upper and lower lashes. Unless your skin coloring is very dark, try to avoid using black as a liner color. Stick to browns, grays, and plums, and always smudge. A great one to try is the bareMinerals Round The Clock Waterproof Eyeliner. It’s a waterproof formula, but it goes on smoothly and blends like a dream.
Brows – Well groomed brows are one of the most important factors in natural makeup looks. Without them, your face loses all context and balance. Fill them in with a shadow no darker than one shade beyond your hair color, and use a brow wand (basically a bare mascara wand) to soften your strokes after applying product. A pencil can be used here, but it’s very easy to go too dark with a pencil. A pencil can also tend to make the brows appear too “done.” Remember, you’re going for natural. If you are unsure of your best eyebrow shape, you can visit a salon for professional grooming. Or, you can invest in a brow kit (we love Anastasia Beverly Hills Brow Powder Duo) and then take to the Web. There are thousands of valuable tutorials online that will help show you the basics of shaping your brows beautifully!
Mascara – When adding mascara to a natural look, be sure not to pile on the product; a Twiggy-esque tarantula eye won’t exactly be considered “natural.” Also, consider not reaching for the blackest-black mascara you can find. Blondes and light redheads do well with brown mascara, while brunettes and darker redheads can use a soft black. For darker hair and skin, go for a dark black mascara, but try not to over-apply. One of our favorite mascaras also just happens to be one of the best natural mascaras: Physician’s Formula Organic Wear. The formula goes on smoothly, and it is 100% organic and safe for your peepers! We love that!
Contrary to popular belief, effective natural makeup looks can take at least a little bit of effort. Your goal is to highlight and accentuate your natural, beautiful features, while camouflaging imperfections. With the right products and the right application, you will make “natural” look effortless!
