Guided by a strong set of values, Aldo Bensadoun set out to build a "different" kind of modern company, one founded on compassion and ethics, aiming to influence society in both fashion and social responsibility. Simply put, Mr. Bensadoun created a brand with a conscience; a brand that cares. First and foremost, we are committed to our people; those who have helped us get to where we are today. Though our workforce is as diverse as our geographical imprint, a common thread remains – our team members are passionate, productive and motivated. We provide our team with an abundance of opportunities to help them realize their full potential, because at our core, we believe that when one person grows, so too does the company. The result is a productive and fast-paced culture where performance standards are high and a healthy work ethic and overall excellence is celebrated. The ALDO Group is also well known for its commitment to society. We place a premium on being a good corporate citizen by working to enrich the communities in which we live and work. Over the years, we have supported many vital philanthropic causes such as War Child, YouthAIDS, CANFAR, Youth Fusion and the Cure Foundation – and that’s just to name a few.
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We often focus a lot on what to wear and our accessories often find themselves second in the grand scheme of things when we are deciding on an outfit for a night out. It is my honest belief that you can accessorize a simple outfit and make it go from ok to wow with just a few simple statement pieces, so read below for a few simple pieces to help change your outfit from plain to amazing in just a few simple steps.
A great statement necklace
If you have selected a simple, block color outfit such as a plain black jumpsuit or a black top with a pair of black skinny jeans or trousers, a big, bright and bold statement necklace can really pull together and set off your entire outfit. If you feel comfortable select a large, chunky necklace, in block colors to add a bit of color and style to a plain outfit.
A dazzling clutch purse
If you are heading out for the evening you might want to style a simple outfit with a clutch purse. You will find a brightly colored clutch will help to either brighten up a simple outfit or keep a busy outfit looking stylish, elegant and unfussy.
Simple, yet elegant heeled shoes
Shoes are one of the most pivotal parts of any outfit and if you are looking for an elegant look a simple pair of strappy sandals really can help to bring your overall look together. If the weather does not really allow for sandals, which is especially true in many places throughout the winter, then a simple pair of court shoes or heeled boots while work just as well.
A pair of statement earrings
Earrings are a simple addition to your outfit and you can go two ways with them. If you are looking to go simple with your accessories because you have a bit more of a bright or fussy outfit, a simple pair of studs can help to make any outfit look classy. If you feel like your outfit needs more color you can consider a colourful pair of statement earrings.
Do not dismiss hair accessories
If you have longer hair you might want to consider some accessories for your hair. If you have your hair loose around your shoulders you might want to add a simple or sparkling headband. If you are attending a formal event, such as a wedding, a fascinator works well instead of committing to a full on wedding hat. Other hair options include clip in florals or a nice simple hair clip to keep your hair off of your face.
As women, we like choices (we pretty much demand them). And in terms of makeup choices, there are literally thousands of makeup products on the market. One of the most popular today is cream eyeshadow. I’m sure you’re more than familiar with its predecessor, powder eyeshadow, and cream shadow is not meant as a replacement for it. But they are obviously very different formulations, and best suited for different individuals and occasions. So what is it and how is it different?
Not only is cream shadow obviously a different formulation from powder eye shadow, it is more versatile. Cream shadow can actually sometimes double as a shadow base or lid primer, as long as you check the label (it will specify use as a base). This is perfect, especially if you are attempting makeup for hooded eyes. Since the hooded eye has a slight overlap of skin onto the lid, ordinary powder shadow and regular kohl liner can often be rubbed off within a matter of minutes after applying. Talk about frustrating! The best way to utilize cream shadow as a base is to pick a color complimentary to the powder shade you will be using. For instance, if you’re going for a simple smokey eye in browns, start with a shimmery taupe cream eye shadow (some excellent picks would be Clinique Touch Base for Eyes in Uplighting, Make Up For Ever Aqua Cream in 15 Taupe, and Maybelline Eye Studio Color Tattoo in Tough as Taupe. But if you really want to pop your eyeshadow color, choose a white cream base for the lid. Any color will look bold and vibrant over that.
Cream shadows also come in very matte colors that mimic various skin tones (such as Laura Mercier Eye Canvas, Lancome Aquatique Waterproof Eyecolour Base, and L’Oreal Magic De-Crease Eyelid Primer). Such creams are mainly used as eyelid “primers,” which act to smooth out the eye area, and provide an even canvas on which to create your eye makeup masterpiece. These matte skin tone finishes can be used to anchor any color powder eyeshadow to make the powder shadow “read true,” as opposed to the bolder or vibrant examples with colored primer bases above.
Cream eye shadow in a darker color can also be used alone to create wonderful smokey eye looks. They are easy to blend, easy to drag down under the lower lash line, and easy to smudge, for the ultimate in smoked-out sexiness. And as long as the formulation is long-wear, your smoky eye should last all night!
Powder eye shadow, on the other hand, is like a comfy pair of jeans. The ones you could never do without. You know just how they will fit, and just how to work them. You also know their limitations. Matte, shimmer, glitter, holographic, baked, loose, and pigment…powder eye shadow has come a long way, in the past 10 years alone. But basically, it is what it is. You know how you can use it, and you also know how long it usually lasts on your lids (All through the work day? What about a humid summer afternoon? A party night of dancing?). So yes, powder shadow, when worn alone, does have its limits. But one thing powder shadow can do is double as some of the best brow powder around! MAC shadows, in particular, have dozens of suitable “brow shades” of eye shadow (such as MAC Charcoal Brown, MAC Omega, and MAC Brun).
Basically, what you’ll find is that it’s impossible to say that one is better than the other when comparing powder to cream eye shadow. They are both amazing and useful in their own ways. And when used together…they create an unstoppable, unyielding, undeniable eye makeup tour de force! In the end, you’re the one who wins, since you get to use them both!
The New Year not only brings new possibilities for you, but also for your wardrobe! There are some very exciting new trends upcoming for 2016, but you don’t need to break the bank keeping with the times. By just adding a few key trend pieces to the pieces you already own, you can both embrace the best of 2016 fashion while staying true to your own unique style. We’d give a big cheers to that!
Anything orange – You’ve got to retrain your brain…orange is not just for Summer. It’s a fun and fresh color to ring in the new year, and just a pop of it in your outfit will go a long way. Or, of course, you can always go full-on, all-over orange too, but be sure to balance it out with nudes and neutrals.
Pleats – Unlike the giant-sized pleats of 2015, the pleats trending for 2016 are thinner, tighter, more delicate knife-pleats. These can help to keep a much more tailored look while remaining completely feminine.
Flat mules – These are the evolution of the popular flats of 2015. Flat mules might actually be considered the fashion “mullets” of the shoe world…business in the front, party in the back! But aside from all that, they are oh-so-comfortable.
The half-moon purse – Another evolution on a huge 2015 fashion trend, the half-moon purse is the next cross-body purse…only more structured, and a bit cuter. It has all the convenience of its cross-body cousin and all the roomy functionality of the bucket bag. A perfect combo!
Off-the-shoulder halter – The 2016 version of the classic halter has a higher neck, creating all the drama quite high up and drawing the eye to your neck and shoulders. The thin straps keep it graceful and delicate, while your bare shoulders keep it sexy.
Netting – From the finest mesh to the chunkiest open-weave, many of 2016’s styles will be incorporating netting into the mix. It instantly makes any piece of clothing a bit more fun and approachable, not to mention wearable.
Marled knits – The early months of 2016 will see tons of fashionistas donning light sweaters in lovely and muted marled knits. The contrasting and complementary mix of thread colors softens the overall look and gives added dimension.
Light denim – Denim will always be in fashion, year after year, and 2016 will see it more wearable and versatile than ever! The denim of 2016 is thinner, softer, and will be seen in all forms of new and fabulous wardrobe staples.
