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About Easton

Easton Cycling is two parts science and one part passion. Born at the 1984 Olympic Games in Los Angeles, California, Easton Cycling exists for one reason — to make bikes better. Everything we do is based on performance. We embrace new materials, create new technologies and introduce industry standards all to make your bike ride smoother, go faster and last longer. Easton’s passion for victory and performance has changed the face of cycling, and the company’s game-changing innovations are too numerous to count. Today Easton Cycling is the leader in composite design, engineering and manufacturing for the bicycle industry. We deliver a full range of carbon and aluminum wheel sets and components to manufacturers and riders globally. Our diverse line product line is a celebration of cycling, with groundbreaking innovations as well as products that offer best-in-class value. Through our advanced mix of materials and clever proprietary designs we’re able to create wheels and components that not only win the weight contests, but also outperform the competition in ride quality and durability.

Why Shop Easton at Backcountry

Need gear that is cute and tough? Backcountry is a fantastic online retailer where you can get everything from coats to hats to sneakers to accessories from Easton and more. They really blend rugged and fashion together in a way that few other companies can. Make sure to be on the lookout for the sales that they have at the end of a season – you will find some of the best deals on the internet here – especially on some of the most well-known names in outdoors, including Easton.

Finally, all of their items are curated by people who actually know what they are talking about when it comes to outdoor gear. Make sure to read over the descriptions to see if the items fit what you need.

Where are you going to shop? There are so many options out there, but these are some of the best when you are looking for Easton that might be hard to find in a traditional brick and mortar store.

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The Hottest Deals for Easton

Yes, that's right, we searched all over the web and found the hottest deals for Easton

Fashion To Help You Embrace Your Inner Witchy Woman

Almost everyone loves to wear black – it is a color that is almost always in style, always has great design, and makes your body look much better. However, there is more to embracing your inner witchy woman than just wearing black – it is going above and beyond and looking like you are well put together, strong, and ready to take on anyone or anything that steps in your way.

How can you bring more black and that witchy style into your wardrobe? Here are a few different ways to upgrade your black from simple to positively witchy:

Think Slinky

Witches are inherently attractive and sensual characters. You have to embrace your sensuality and feel great in whatever you wear. The best way to do that is to wear a dress that not only hugs your curves, but it gives you curves you didn’t even know you had. Even better, find a dress that makes you feel like you can conquer the world.

Dresses with some pleating or gathering that covers up your problem areas and show off your great ones – like a high slit on the leg or a low cut back will help you to feel that confidence.

In Hidden Places

One of the best things about witchy fashion is that you don’t have to worry about someone judging you if you are completely confident in what you are wearing. However, hiding your strength can sometimes work in your favor even more than showing it off can.

Adding some subtle black socks or even lingerie can help you to bring that strength from within yourself and show the world just what you are made of.

Go For the Literal

One great way to embrace witches is to literally wear them and show them off whenever you can. Telling people that you know your strength can be incredibly special as well. It doesn’t have to be a giant Halloween-esque sweater like your grandmother used to wear (but it totally can be). Instead, go for something chic and simplistic that has a lot of design thought put into it – like this fantastic Alexander McQueen scarf.

 

On Your Lips

Witches always know just how beautiful they are, and wearing makeup that grabs the attention of everyone in the room is a fantastic way to highlight your natural beauty. A great dark red lipstick that is a little vampy and a little witchy is always classic. Wine shades, blacks, and even dark browns can also be a great addition to your style.

Just remember to exfoliate before you apply these lipsticks!

Don’t Forget the Shoes

What witchy woman would be complete without a fantastic pair of heels? Witches rarely walk around in flats, after all. Find shoes that are spiked, pointy, and completely luxurious. Shoes change everything about the way your body moves, how your outfit looks, and even how other people view you.

 

You don’t have to wait for Halloween to come to embrace your inner witch. Instead, you can celebrate it all year round.

Your Top 7 Bad Makeup Habits That Need to Stop

Not even the most die-hard makeup artist is completely perfect when it comes to their own makeup habits. We all get busy, forgetful, lazy. But there are some makeup missteps that could end up being detrimental to not only your makeup, but your skin. Thankfully, though, these are all easy fixes, and once you incorporate them into your routine, you’ll be back on track in no time!

  • Not cleaning your brushes – Not only can this lead to bacteria growth in the brushes, but it can also end up costing a fortune! As dirt, dust, and makeup accumulate on the bristles, bacteria can thrive there too. And that same accumulation of gunk can cause the bristles of your most loved (and most expensive) brushes to break and fall out (sometimes sticking to your face during application). Yuk! Be sure to give your brushes a good cleaning with a mild cleanser every month or two.
  • Blowing on your brushes – You’ve picked up a little too much product? Might as well give the brush a little blow to remove some of it, right? Wrong. Blowing on the brushes can transfer bacteria from your mouth and the air onto the bristles, which grows with each subsequent blow. Try tapping the brush on the side of the product or the edge of some other hard surface instead.
  • Not washing your makeup off before bed – You’ve heard this a million times, we know. The reason you’ve heard it so much is because it’s true. Not only do your pores need to breathe, but your skin will have a harder time making room on the surface for new, pretty skin cells while the old, gunky cells are caked there. If you are really, really exhausted, using makeup wipes will do in a pinch, but you’re better off making it a practice to wash your face properly each night before bed.
  • Not moisturizing before applying makeup – You might not think you need to follow this little practice, especially if your skin tends to be oily. But moisturizer has nothing to do with adding oil, and everything to do with keeping your skin hydrated. Also, skin that is not moisturized can often effect makeup application, making it look uneven and blotchy. Try adding a light daytime moisturizer with SPF to your routine before applying foundation. That way your skin stays hydrated, receives foundation more smoothly, and is protected from those harmful UVA and UVB rays.
  • Using your hand to match your foundation color – Newsflash: your hand is not your face. It’s not even near your face. So why would the skin there be a good indicator of the skin on your face? The skin on our hands is exposed to sun and the elements a lot more often than that of the skin on your face, so it will almost definitely be a different color. If you’re out shopping and don’t want to mess up your makeup by swatching a new foundation across your cheek, try turning your head and applying a vertical line of foundation that is closer to your ear and one along your jawbone area. Those will give a better indication of a true match.
  • Pumping your mascara – We admire your thriftiness. You want to get every last drop of that mascara out of the bottle. Or maybe you just want a little extra product on the wand. Either way, the only thing that pumping the mascara wand is doing is pushing air into the bottle…which is making the product dry up quicker. Opt for swishing the wand around the sides of the bottle instead.
  • Matching your eye shadow to your outfit – Ok, so we all did this as kids. As far as we were concerned, it was a major cool thing to do. Then. But now, we know better…or, at least we should. Eye makeup, particularly shadow, is designed to make the most of your eye color. And its application is meant to make the most of your eye’s shape. So don’t cut your potential beauty short. You can Google the best eye colors/eye shadow combos, or just check out a color wheel to see what colors opposite your eye color will best make your peepers pop!

 

Most Wanted Celebrity Winter Fashion Accessories

One look through the latest lifestyle magazines and you’ll see that from L.A. to NYC, and everywhere in between, celebrities are donning the most adorable and festive fashions for the holidays. And best of all, it’s easy to add versions of these pieces to your own winter wardrobe without breaking the bank!

Embellished beanie – As spotted on Olivia Palermo, the embellished beanie is a great way to add a bit of holiday sparkle to an otherwise blah winter necessity. You can find one bedazzled with gems, or give some sparkle to a beanie you already own by adding sparkly pins and brooches to it.

Reversible plaid scarf – Who doesn’t love to be bundled in a cozy plaid scarf when the temps get chilly? Miranda Kerr is a big fan, as she’s been seen walking the London streets wrapped up in plaid on more than one occasion this winter. The latest trend however, is for scarves that are reversible, with either a plain or contrasting pattern on the opposite side. So chic!

Faux fur bobble hat – This hat is definitely not just for kids anymore, and a good thing too, because the grown-up version looks completely adorable, as Gwen Stefani has so fashionably shown this season. You can even get a fur pom-pom at any craft store and add it to a beanie hat of your own!

Colored faux fur – Faux fur gives you the all the warmth and glamour of real fur, and the synthetics allow for some fantastic color options. Take a page out of fierce fashionista Vanessa Hong’s book and add a brightly colored faux fur stole to a festive dress this season.

Poncho – The poncho has been a fashionable cold weather staple since the 70s, but today’s versions are much more detailed and interesting than the ol’ hole-cut-in-the-top-of-some-fabric style of the past. The trending ponchos of today add the flair of a wrap/blanket scarf, making the overall visual statement much more impactful, as beautifully illustrated by fashion mavens like Erin O’Connor.

Beret – Huge celebs like Rhianna have been spotted rocking a so-chic beret this winter, from the classic wool style to more cozy and casual chunky knitted styles. A beret can immediately dress-up an otherwise bland outfit, and they always add a touch of originality and quirkiness to your style. An easy and trendy way to keep your head warm this winter!

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