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About Element

IN 1992 THE ELEMENT SEED WAS PLANTED OUR GOAL WAS SIMPLE, TO BE THE BEST WE COULD BE IN THE MOST HONEST AND ETHICAL WAY POSSIBLE. WE JOINED TOGETHER TO ELEVATE WHAT WE ALL TRULY BELIEVE IN. TODAY WE CONTINUE TO CREATE THE ART, DIRECTION AND MESSAGE ON THE CONSTANT PATH TO BRING PROGRESS TO SKATEBOARDING. WE ARE MORE THAN A BUSINESS; WE ARE A FAMILY, ALL ON THE SAME JOURNEY FOR THE GROWTH WITHIN OURSELVES, ELEMENT AND ALL THAT SURROUNDS US.

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The Must-Have Guide to Eye Makeup Brushes

Just as a painter requires different brushes of all sizes and shapes to create a masterpiece, so too will the right choice in eye makeup brushes make your face shine like the work of art it is! There’s no need to break the bank buying fancy brushes, though (and trust us, you could easily break the bank with some makeup brushes on the market today)… we’ve got a list of your absolute ש-have eye makeup brushes right here!

  • All-Over Shadow Brush (similar to a MAC 239, SEPHORA COLLECTION Pro Allover Shadow Brush #12 ) – This will be your eye makeup brush workhorse (and it was probably the first real brush many of us bought when learning how to do eye make up). A great all-around brush, the flattened head, dense bristles, and medium length head works well for the general goal of applying eye shadow. Pressed eye shadow, pigment eyeshadow, baked eyeshadow… this brush can handle it.
  • Blending Brush (similar to a MAC 217) – This is one of those eye makeup brushes that will save almost any heavy-handed eye makeup application. Fluffy, soft, long bristles can gently diffuse any dark or harsh lines, and blend even the most contrasting shades seamlessly. Best used through the crease and into the outer v.
  • Eyeliner Brush (similar to MAC 219 Pencil Brush, MAKE UP FOR EVER 258 Large Precision Eyeliner Brush) – The fine, pointed tip is perfect for applying cream or gel liner, or precisely applying shadow either on top of, or in lieu of, gel liner.
  • Stiff Dome Brush (similar to SEPHORA COLLECTION Classic Crease Shadow Brush #73, SEPHORA COLLECTION PRO Tapered Crease #19) – Useful in any number of eyeshadow application techniques, this is also known as a crease brush. The bristles are longer and stiffer than a regular shadow brush, which creates a nice crisp area of definition with shadow through the crease. You can also easily work it into the outer v to really elongate the shape of the eye. (Another contender for the best crease brush is the SEPHORA COLLECTION Pro Angled Shadow Brush #13… the angle of the bristles fits so nicely in the crease area!)
  • Short Angled Brush (similar to a MAC 266) – Not only is this brush great for applying gel and shadow liner, it is a must-have for filling in and defining eyebrows! And if you need to go in and fill any bare patches missing liner after adding falsies over liner, you can dip the point of the brush into some gel or liquid, then dab the bare spots. (This is one of those fake eyelashes tips you probably won’t remember until you have it happen to you).
  • Short Smudge Brush (similar to a MAC 214) – One of our favorite eye makeup brushes…ever! This brush has short, stiff, rounded bristles and it’s perfect for smoking out a lash line. It also works wonders to smudge out pencil liner, providing that smoldering look you long for with dark eye makeup or a smokey eye.

And there you have it! The most comprehensive list of must-have eye makeup brushes for any woman’s beauty arsenal. If you add a foundation brush, a powder brush, a blush brush, and a concealer brush, you will have a great basic set of tools capable of creating any makeup look you can imagine!  Now go make your masterpiece!

 

Best False Eyelashes Review

The first false lashes actually hit the silver screen in 1916, when legendary movie director, D.W. Griffith, gave a wig maker the directive to create lashes so long they would touch a starlet’s cheeks when she fluttered them or looked down.  Human hair was carefully weaved through gauze and then stuck to the lid with a type of cosmetics gum.

We’ve certainly come a long way since then! Falsies are more popular than ever, put to daily use in the routines of many makeup mavens. But, thanks to the huge number of lash brands, styles, and types on the market, finding the best lashes can be challenging, even for the most practiced among us.  If you manage to get your selection right, not only will the lashes look fabulous, but they should hold up through multiple wears (with the proper care).  So, just to make your work easier, we’ve taken a closer look at some of the most popular brands in every price range.

Ardell – Ardell false eyelashes are readily available online and in most drugstores. The company began in 1971 and has grown to one of… if not the… biggest false eyelash brand in the world.

  • Types of lashes: Natural, Glamour, Accent, Individuals (some semi-permanent styles), and Rhinestone (more exotic and daring styles, colors, accented with small rhinestones ).
  • Real or synthetic? According to the Ardell site, “The majority of Ardell strip lashes are made from 100% sterilized human hair. Some strip lashes may be made with synthetic fiber similar to human hair due to intricacy of particular style and addition of rhinestones.”
  • Lash glue or special directions? Some lashes may have a small vial of false eyelash glue Online they offer both clear (Lashgrip Strip Adhesive) and black glue (Lashtite Adhesive). While Ardell does offer Lashfree Remover, no special eyelash glue remover is necessary.
  • Price point: $3 – $6
  • Overall selection: Huge. Literally. You could wear a different lash almost every day of the year.
  • Overall reviews: By far, some of the best false eyelashes you can find in a low price-point. Reviews were overwhelmingly positive everywhere we looked online. Some consumers complained that when buying the lashes online, the product they received did not match the picture. Other complaints dealt with application… but in our opinion, that’s really operator error, not a problem with the lashes themselves.

Eylure – Eylure lashes, also, are readily available both online and in your local drugstore. Founded by David and Eric Aylott,  Eylure has been a trailblazer in false lashes since the 1940s. In the beginning, their products were mainly used on stage and screen, by the 1960s, the Eylure lashes hit the mainstream.

  • Types of lashes: Natural, Lengthening, Texture, Volume, Definition, Exaggerate, Dramatic, Party, and Brown lashes.
  • Real or synthetic? After a long, frustrating search online, we’ve decided that unless the product specifies “100% human hair,” that they are most likely a good quality synthetic.
  • Lash glue or special directions? Some packages my include a small vial of eyelash glue, but they also have eyelash adhesive made especially for their strip lashes (Lashfix), clear and black eyelash glue (Superfix)… but any eyelash glue should work. Eylure also offers “Lift Off” eyelash remover, though any oil-free makeup remover should work as well.
  • Price point: $4 – $10
  • Overall selection: Aside from a massive range of styles, colors, textures, and effects, Eylure offers some “celebrity” styles, from such notables as Katy Perry and British favorites Cheryl Cole, Kimberley Walsh, and Nicola Roberts.
  • Overall reviews: The majority of reviews we found online were very positive, however, there were some consumers who found mistakes with packaging (two visibly different lashes in the same package), and some had trouble maneuvering the thicker more voluminous lash varieties (complaints that the lashes were too stiff and would not bend).

Revlon –While Revlon the company began in 1930, marketing their unique nail polish and lipstick, the Revlon false eyelashes are a more recent addition to both the brand and to the contenders of the best false eyelashes battle.

  • Types of lashes: Revlon Runway, Revlon Fantasy Lengths, Revlon Beyond Natural, Individual, and Volumizing.
  • Real or synthetic? All of the lashes appear to be synthetic-only.
  • Lash glue or special directions? Most packages come with a small vial of their Precision Lash Adhesive, some are glue-on, and some are “self-adhesive” (the adhesive strips already in place on the band of the lashes is water-resistant and latex-free). You can also buy the Precision Lash Adhesive separately.
  • Price point: $4 – $6
  • Overall selection: Not a lot to choose from here. Since they can be found in some drugstores, they might work in a pinch if you couldn’t find Ardell or Eylure. We are hopeful that they will offer more selection as time goes on and/or demand rises.
  • Overall reviews: Again, since they are relatively new to the false eyelash market, there aren’t that many reviews to compare… but the ones we did find were very positive.

Dolly Wink – Launched by Japanese one-time teen model/pop star Tsubasa Masuwaka, Dolly Wink eyelashes were once only known to false lash insiders and fashion-conscious women of Europe and Asia. Thanks to the internet, though,  Dolly Wink has gone world-wide, becoming a cult favorite as one of the  best false eyelashes available.

  • Types of lashes: With names like “Dolly Sweet,” “Sweet Girly,” “Natural Girly,” and “Sweet Cat,” Dolly Wink doesn’t really have types of lashes as much as they have different styles of one main type. There are approximately 20 different lashes, all either full strips or demi lashes, and all very natural looking, delicately spaced, layered, and of graduated lengths. They are strategically longer both horizontally and vertically, creating the appearance of longer, larger, doll-like eyes. Dolly Wink also sells natural-looking bottom lashes.
  • Real or synthetic? While there are eyelash extensions branded as “Dolly Wink” available to salons, the eyelashes you can buy online (Amazon, Ebay, etc.) are made from synthetic hair.
  • Lash glue or special directions? Thankfully, no special protocol here. Apply with regular eyelash glue, and remove either with lash remover or oil-free makeup remover.
  • Price point: $17 – $30
  • Overall selection: While what they do have is lovely, the overall selection is not broad in terms of either styles or types of lashes available.
  • Overall reviews: We honestly could not find a blatantly negative review of the Dolly Wink products. Any slightly-lower-than-top-star ratings were mainly from consumers not practiced in false eyelash application.

And the winner is… For a wallet-friendly, readily-available, good-quality variety, our bet is with Ardell. We like that they use real hair in the majority of the lashes, and the price-point says that experimentation with different looks is definitely doable.  Huge selection and availability also! They truly are the best false eyelashes for the buck!

 

Essential Shapeware You Need Right Now

Holiday season = party season! With the holidays upon us, you’ll no doubt be planning your outfits for more than one festive get-together. Hair, shoes, jewelery, makeup…all planned. But you best not forget the most important piece…the shapeware! Before there was Spanx, there were girdles, but shapewear has evolved well past both now! So we’ve got 5 of your must-have pieces for the holidays, and beyond, right here!

Before we get to the list, there are some important things to know about picking out shapewear:

  • Stay with your size – Don’t think, “Well, I wear a large in everything else, so I’ll go with a medium in shapewear to really suck things in!” Nope. It doesn’t work like that. A smaller size won’t make you look smaller. Shapewear cannot make extra pounds disappear. As much as we might like it to be magic, it’s still governed by science. Choosing a smaller size will only relocate that fat to other, even less flattering places. So stick with your size, and let the shapewear do the rest!
  • Know the difference between medium and strong construction – If your shapewear doesn’t have a “performance level,” look at the label. The higher then nylon/Lycra content, the more dramatically it can change your shape. Just keep in mind the above rule…shapewear can smooth out bulges, but it does not “disappear” extra pounds.
  • High waist=smooth lines – There is nothing worse (or more uncomfortable) than the waistband of a girdle cutting into you or rolling down. That’s why you should be looking for pieces with higher waists. They will ensure a smooth, curvy waist. Some pieces are even designed to hook to your bra to ensure the waist won’t roll down!

5 key pieces of shapewear every woman needs:

  • Wear-Your-Own-Bra Torsette tank – This amazing little tank can smooth out your waist, tummy, and back while allowing your bra to keep your boobs full and shapely, not flattened and smooshed. The hem of it can also be used as a layering piece, as you would any other tank top.
  • WYOB Singlet – This is the piece you will want if you’re wearing a body-con dress or pants. As with the above, it will allow your bra to do its job while keeping your entire mid torso, from your waist to your thighs, seamlessly smooth and toned looking.
  • High-waisted Shaping Mid-Thigh – Perfect for under dress pants or a longer skirt. The high waist will keep your torso smooth, while the longer line keeps your butt/thighs toned and looking cellulite-free.
  • Half-slip with Built-in Panties – This is such a versatile and perfect piece! Worn under any body-con skirt or dress, the built-in panties help keep it in place, and your tummy, thighs, and butt looking fab.
  • Waist-Cincher – If you’re looking for a little extra oompfh in the “hourglass” department, this piece of shapewear is a must-have. Yes, its more restrictive version has recently been made famous by Kim Kardashian, getting the credit for “waist training” her figure back into shape after childbirth…but this version is much more wearable. The hook-and-eye closures and strong “boning” will nip you in, in just the perfect spot for creating an hourglass look to go gaga for!
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