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About Emerica

"Made In Emerica Higher Quality Skateboarding Footwear & Workwear Stay Gold Motherfuckers!"

Why Shop Emerica at Zappos

Shopping at Zappos is a great way to spread your horizons when it comes to your shoes. Hard to get shoes for Emerica, hard to find sizes, and collaborations are king on Zappos. Even better, you can find some of the best deals on higher end shoes. For women (or men) who have unusual shoe sizes, either bigger, smaller, wider, or narrower, Zappos offers you the widest range. Of course, there is no better place to shop for Emerica, especially if you need something a little left of center.

Most importantly, Zappos has a great customer support system that allows you to return your shoes if they don’t fit or they aren’t just what you wanted.

SHOP NOW EMERICA at ZAPPOS

The Hottest Deals for Emerica

Yes, that's right, we searched all over the web and found the hottest deals for Emerica

Best False Eyelashes Review

The first false lashes actually hit the silver screen in 1916, when legendary movie director, D.W. Griffith, gave a wig maker the directive to create lashes so long they would touch a starlet’s cheeks when she fluttered them or looked down.  Human hair was carefully weaved through gauze and then stuck to the lid with a type of cosmetics gum.

We’ve certainly come a long way since then! Falsies are more popular than ever, put to daily use in the routines of many makeup mavens. But, thanks to the huge number of lash brands, styles, and types on the market, finding the best lashes can be challenging, even for the most practiced among us.  If you manage to get your selection right, not only will the lashes look fabulous, but they should hold up through multiple wears (with the proper care).  So, just to make your work easier, we’ve taken a closer look at some of the most popular brands in every price range.

Ardell – Ardell false eyelashes are readily available online and in most drugstores. The company began in 1971 and has grown to one of… if not the… biggest false eyelash brand in the world.

  • Types of lashes: Natural, Glamour, Accent, Individuals (some semi-permanent styles), and Rhinestone (more exotic and daring styles, colors, accented with small rhinestones ).
  • Real or synthetic? According to the Ardell site, “The majority of Ardell strip lashes are made from 100% sterilized human hair. Some strip lashes may be made with synthetic fiber similar to human hair due to intricacy of particular style and addition of rhinestones.”
  • Lash glue or special directions? Some lashes may have a small vial of false eyelash glue Online they offer both clear (Lashgrip Strip Adhesive) and black glue (Lashtite Adhesive). While Ardell does offer Lashfree Remover, no special eyelash glue remover is necessary.
  • Price point: $3 – $6
  • Overall selection: Huge. Literally. You could wear a different lash almost every day of the year.
  • Overall reviews: By far, some of the best false eyelashes you can find in a low price-point. Reviews were overwhelmingly positive everywhere we looked online. Some consumers complained that when buying the lashes online, the product they received did not match the picture. Other complaints dealt with application… but in our opinion, that’s really operator error, not a problem with the lashes themselves.

Eylure – Eylure lashes, also, are readily available both online and in your local drugstore. Founded by David and Eric Aylott,  Eylure has been a trailblazer in false lashes since the 1940s. In the beginning, their products were mainly used on stage and screen, by the 1960s, the Eylure lashes hit the mainstream.

  • Types of lashes: Natural, Lengthening, Texture, Volume, Definition, Exaggerate, Dramatic, Party, and Brown lashes.
  • Real or synthetic? After a long, frustrating search online, we’ve decided that unless the product specifies “100% human hair,” that they are most likely a good quality synthetic.
  • Lash glue or special directions? Some packages my include a small vial of eyelash glue, but they also have eyelash adhesive made especially for their strip lashes (Lashfix), clear and black eyelash glue (Superfix)… but any eyelash glue should work. Eylure also offers “Lift Off” eyelash remover, though any oil-free makeup remover should work as well.
  • Price point: $4 – $10
  • Overall selection: Aside from a massive range of styles, colors, textures, and effects, Eylure offers some “celebrity” styles, from such notables as Katy Perry and British favorites Cheryl Cole, Kimberley Walsh, and Nicola Roberts.
  • Overall reviews: The majority of reviews we found online were very positive, however, there were some consumers who found mistakes with packaging (two visibly different lashes in the same package), and some had trouble maneuvering the thicker more voluminous lash varieties (complaints that the lashes were too stiff and would not bend).

Revlon –While Revlon the company began in 1930, marketing their unique nail polish and lipstick, the Revlon false eyelashes are a more recent addition to both the brand and to the contenders of the best false eyelashes battle.

  • Types of lashes: Revlon Runway, Revlon Fantasy Lengths, Revlon Beyond Natural, Individual, and Volumizing.
  • Real or synthetic? All of the lashes appear to be synthetic-only.
  • Lash glue or special directions? Most packages come with a small vial of their Precision Lash Adhesive, some are glue-on, and some are “self-adhesive” (the adhesive strips already in place on the band of the lashes is water-resistant and latex-free). You can also buy the Precision Lash Adhesive separately.
  • Price point: $4 – $6
  • Overall selection: Not a lot to choose from here. Since they can be found in some drugstores, they might work in a pinch if you couldn’t find Ardell or Eylure. We are hopeful that they will offer more selection as time goes on and/or demand rises.
  • Overall reviews: Again, since they are relatively new to the false eyelash market, there aren’t that many reviews to compare… but the ones we did find were very positive.

Dolly Wink – Launched by Japanese one-time teen model/pop star Tsubasa Masuwaka, Dolly Wink eyelashes were once only known to false lash insiders and fashion-conscious women of Europe and Asia. Thanks to the internet, though,  Dolly Wink has gone world-wide, becoming a cult favorite as one of the  best false eyelashes available.

  • Types of lashes: With names like “Dolly Sweet,” “Sweet Girly,” “Natural Girly,” and “Sweet Cat,” Dolly Wink doesn’t really have types of lashes as much as they have different styles of one main type. There are approximately 20 different lashes, all either full strips or demi lashes, and all very natural looking, delicately spaced, layered, and of graduated lengths. They are strategically longer both horizontally and vertically, creating the appearance of longer, larger, doll-like eyes. Dolly Wink also sells natural-looking bottom lashes.
  • Real or synthetic? While there are eyelash extensions branded as “Dolly Wink” available to salons, the eyelashes you can buy online (Amazon, Ebay, etc.) are made from synthetic hair.
  • Lash glue or special directions? Thankfully, no special protocol here. Apply with regular eyelash glue, and remove either with lash remover or oil-free makeup remover.
  • Price point: $17 – $30
  • Overall selection: While what they do have is lovely, the overall selection is not broad in terms of either styles or types of lashes available.
  • Overall reviews: We honestly could not find a blatantly negative review of the Dolly Wink products. Any slightly-lower-than-top-star ratings were mainly from consumers not practiced in false eyelash application.

And the winner is… For a wallet-friendly, readily-available, good-quality variety, our bet is with Ardell. We like that they use real hair in the majority of the lashes, and the price-point says that experimentation with different looks is definitely doable.  Huge selection and availability also! They truly are the best false eyelashes for the buck!

 

Most Wanted Celebrity Winter Fashion Accessories

One look through the latest lifestyle magazines and you’ll see that from L.A. to NYC, and everywhere in between, celebrities are donning the most adorable and festive fashions for the holidays. And best of all, it’s easy to add versions of these pieces to your own winter wardrobe without breaking the bank!

Embellished beanie – As spotted on Olivia Palermo, the embellished beanie is a great way to add a bit of holiday sparkle to an otherwise blah winter necessity. You can find one bedazzled with gems, or give some sparkle to a beanie you already own by adding sparkly pins and brooches to it.

Reversible plaid scarf – Who doesn’t love to be bundled in a cozy plaid scarf when the temps get chilly? Miranda Kerr is a big fan, as she’s been seen walking the London streets wrapped up in plaid on more than one occasion this winter. The latest trend however, is for scarves that are reversible, with either a plain or contrasting pattern on the opposite side. So chic!

Faux fur bobble hat – This hat is definitely not just for kids anymore, and a good thing too, because the grown-up version looks completely adorable, as Gwen Stefani has so fashionably shown this season. You can even get a fur pom-pom at any craft store and add it to a beanie hat of your own!

Colored faux fur – Faux fur gives you the all the warmth and glamour of real fur, and the synthetics allow for some fantastic color options. Take a page out of fierce fashionista Vanessa Hong’s book and add a brightly colored faux fur stole to a festive dress this season.

Poncho – The poncho has been a fashionable cold weather staple since the 70s, but today’s versions are much more detailed and interesting than the ol’ hole-cut-in-the-top-of-some-fabric style of the past. The trending ponchos of today add the flair of a wrap/blanket scarf, making the overall visual statement much more impactful, as beautifully illustrated by fashion mavens like Erin O’Connor.

Beret – Huge celebs like Rhianna have been spotted rocking a so-chic beret this winter, from the classic wool style to more cozy and casual chunky knitted styles. A beret can immediately dress-up an otherwise bland outfit, and they always add a touch of originality and quirkiness to your style. An easy and trendy way to keep your head warm this winter!

How to Dress for Warmth and Style this Winter

Sure, that Aztec-print poncho looks fab…but is it going to keep you warm? And that faux-leather biker jacket would really add some edginess to your outfit…but will you end up shivering? Let’s face it, you may be more concerned with wow-factor than warmth, but clattering jaws and having your arms bundled around you does not make the best fashion statement. So wouldn’t it be smarter to be warm and stylish at the same time? We think so…and here’s how!

  • Base layers – Ideally, these layers will not be seen, but will definitely be felt. As in warmth. Base layers will help to keep in your body heat, so they will never use 100% natural fibers like cotton (which does not retain heat). The best base layers will be thin and made from breathable Merino wool or synthetic fabric, but wool is better for extreme cold climates.
  • Light outerwear – If you plan to be out walking more than inside sitting, you might be able to layer on a heavier sweater here…but if you will be going in and out of the warmth of the inside, you probably want to add a tank top and a lighter sweater (the tank can always be discreetly removed if necessary). It may seem strange to layer a tank over a long sleeved base layer, but the goal is to keep your core warm…and no one is going to see these under layers but you.
  • Overcoat – We discussed the best coat shapes for your figure in a previous article (here), but in terms of warmth, this layer will be the one where you can make the most impact, both with style and If going more casual, look for parkas, quilted puffer jackets, thick ponchos, and duffel coats. If you’re after a dressier style, opt for pea coats, wrap coats, structured trench coats, and swing coats.
  • Hat, gloves, scarf, socks – Here too, you can add loads of style while adding warmth. Hats are not only cute, but completely practical, since they help to keep your body heat from escaping from the top of your head. For a casual look, go for a slouchy beanie or floppy wide-brim, and for a sleeker, sophisticated look, try a structured fedora or cloche. Gloves are also a must in cold and windy climates…knits for casual looks, leather for dressier outfits. A scarf can add a pop of color or pattern while keeping you cozy too. And if you are wearing closed-toed shoes (and in very cold climates, you should be), be sure to wear thick, warm socks with boots.

 

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