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The first false lashes actually hit the silver screen in 1916, when legendary movie director, D.W. Griffith, gave a wig maker the directive to create lashes so long they would touch a starlet’s cheeks when she fluttered them or looked down.  Human hair was carefully weaved through gauze and then stuck to the lid with a type of cosmetics gum.

We’ve certainly come a long way since then! Falsies are more popular than ever, put to daily use in the routines of many makeup mavens. But, thanks to the huge number of lash brands, styles, and types on the market, finding the best lashes can be challenging, even for the most practiced among us.  If you manage to get your selection right, not only will the lashes look fabulous, but they should hold up through multiple wears (with the proper care).  So, just to make your work easier, we’ve taken a closer look at some of the most popular brands in every price range.

Ardell – Ardell false eyelashes are readily available online and in most drugstores. The company began in 1971 and has grown to one of… if not the… biggest false eyelash brand in the world.

• Types of lashes: Natural, Glamour, Accent, Individuals (some semi-permanent styles), and Rhinestone (more exotic and daring styles, colors, accented with small rhinestones ).
• Real or synthetic? According to the Ardell site, “The majority of Ardell strip lashes are made from 100% sterilized human hair. Some strip lashes may be made with synthetic fiber similar to human hair due to intricacy of particular style and addition of rhinestones.”
• Lash glue or special directions? Some lashes may have a small vial of false eyelash glue Online they offer both clear (Lashgrip Strip Adhesive) and black glue (Lashtite Adhesive). While Ardell does offer Lashfree Remover, no special eyelash glue remover is necessary.
• Price point: $3 – $6
• Overall selection: Huge. Literally. You could wear a different lash almost every day of the year.
• Overall reviews: By far, some of the best false eyelashes you can find in a low price-point. Reviews were overwhelmingly positive everywhere we looked online. Some consumers complained that when buying the lashes online, the product they received did not match the picture. Other complaints dealt with application… but in our opinion, that’s really operator error, not a problem with the lashes themselves.

Eylure – Eylure lashes, also, are readily available both online and in your local drugstore. Founded by David and Eric Aylott,  Eylure has been a trailblazer in false lashes since the 1940s. In the beginning, their products were mainly used on stage and screen, by the 1960s, the Eylure lashes hit the mainstream.

• Types of lashes: Natural, Lengthening, Texture, Volume, Definition, Exaggerate, Dramatic, Party, and Brown lashes.
• Real or synthetic? After a long, frustrating search online, we’ve decided that unless the product specifies “100% human hair,” that they are most likely a good quality synthetic.
• Lash glue or special directions? Some packages my include a small vial of eyelash glue, but they also have eyelash adhesive made especially for their strip lashes (Lashfix), clear and black eyelash glue (Superfix)… but any eyelash glue should work. Eylure also offers “Lift Off” eyelash remover, though any oil-free makeup remover should work as well.
• Price point: $4 – $10
• Overall selection: Aside from a massive range of styles, colors, textures, and effects, Eylure offers some “celebrity” styles, from such notables as Katy Perry and British favorites Cheryl Cole, Kimberley Walsh, and Nicola Roberts.
• Overall reviews: The majority of reviews we found online were very positive, however, there were some consumers who found mistakes with packaging (two visibly different lashes in the same package), and some had trouble maneuvering the thicker more voluminous lash varieties (complaints that the lashes were too stiff and would not bend).

Revlon –While Revlon the company began in 1930, marketing their unique nail polish and lipstick, the Revlon false eyelashes are a more recent addition to both the brand and to the contenders of the best false eyelashes battle.

• Types of lashes: Revlon Runway, Revlon Fantasy Lengths, Revlon Beyond Natural, Individual, and Volumizing.
• Real or synthetic? All of the lashes appear to be synthetic-only.
• Lash glue or special directions? Most packages come with a small vial of their Precision Lash Adhesive, some are glue-on, and some are “self-adhesive” (the adhesive strips already in place on the band of the lashes is water-resistant and latex-free). You can also buy the Precision Lash Adhesive separately.
• Price point: $4 – $6
• Overall selection: Not a lot to choose from here. Since they can be found in some drugstores, they might work in a pinch if you couldn’t find Ardell or Eylure. We are hopeful that they will offer more selection as time goes on and/or demand rises.
• Overall reviews: Again, since they are relatively new to the false eyelash market, there aren’t that many reviews to compare… but the ones we did find were very positive.

Dolly Wink – Launched by Japanese one-time teen model/pop star Tsubasa Masuwaka, Dolly Wink eyelashes were once only known to false lash insiders and fashion-conscious women of Europe and Asia. Thanks to the internet, though,  Dolly Wink has gone world-wide, becoming a cult favorite as one of the  best false eyelashes available.

• Types of lashes: With names like “Dolly Sweet,” “Sweet Girly,” “Natural Girly,” and “Sweet Cat,” Dolly Wink doesn’t really have types of lashes as much as they have different styles of one main type. There are approximately 20 different lashes, all either full strips or demi lashes, and all very natural looking, delicately spaced, layered, and of graduated lengths. They are strategically longer both horizontally and vertically, creating the appearance of longer, larger, doll-like eyes. Dolly Wink also sells natural-looking bottom lashes.
• Real or synthetic? While there are eyelash extensions branded as “Dolly Wink” available to salons, the eyelashes you can buy online (Amazon, Ebay, etc.) are made from synthetic hair.
• Lash glue or special directions? Thankfully, no special protocol here. Apply with regular eyelash glue, and remove either with lash remover or oil-free makeup remover.
• Price point: $17 – $30
• Overall selection: While what they do have is lovely, the overall selection is not broad in terms of either styles or types of lashes available.
• Overall reviews: We honestly could not find a blatantly negative review of the Dolly Wink products. Any slightly-lower-than-top-star ratings were mainly from consumers not practiced in false eyelash application.

And the winner is… For a wallet-friendly, readily-available, good-quality variety, our bet is with Ardell. We like that they use real hair in the majority of the lashes, and the price-point says that experimentation with different looks is definitely doable.  Huge selection and availability also! They truly are the best false eyelashes for the buck!

Ever since we all started using our phones as clocks, we have gotten away from wearing watches, which are really great pieces of jewelry that can last a lifetime. However, there are signs that fashion is shifting back toward using watches as focal points of outfits. Here are a few pieces to start building your collection before everyone else does:

Something Classic

A classic watch is something that will never go out of style. These are the watches that have metallic accents, neutral colors, and can basically work with any outfit, from a pair of jeans and a t-shirt to a business suit.

If you are going to invest in a watch of this kind, ensure that it comes with a sturdy band for daily wear.

Something Casual

Watches you wear the to grocery store or to the movies are different than watches you’d wear elsewhere. They are made to be worn and roughed up a little bit. That doesn’t mean that they have to lack style, however. Instead, go with a unique wrap-around watch or something that has a gimmicky finish to it. That will help you to dress down any outfit but still have the feeling and appearance of a great watch.

Something Gold

In general, we tend to overlook gold jewelry and watches because we don’t always wear it. So much of fashion today caters to silver jewelry. However, a gold watch is a classic that is never going to go out of style. Just having one around is important, whether you have no other gold jewelry or you do.

Go for a gold in a shade that you like – if you don’t like yellow gold, go for something lighter or a beautiful rose gold color.

Something Funky

There are a few designers out there who make some of the funkiest, funniest watches to wear. These have bright colors, interesting dial options, and even bright bands. These aren’t going to be the watches that you wear on a daily basis, but rather the ones that will give you a little bit of a laugh when you need one.

Something Glitzy

Let’s be honest, we all dream about owning a Rolex or some watch adorned in diamonds. For most of us, that isn’t quite a reality just yet. However, you can get the next best thing by finding a watch that is decked out with some rhinestones or some glitter. You won’t get quite the same look, but they can be fun to wear when you want to have a little extra glamor.

Something For Play

Do you exercise a lot? Go on runs or go kayaking? You likely will want a watch for those activities (especially if you don’t want to get your phone wet) but don’t have one that you want to beat up. Investing in a great sports watch is the perfect way to motivate yourself to get out there and get moving.

A great watch is a piece that you can hold onto forever and even pass to your children. However, having one watch is never going to be enough for all that life throws at you. These are just a few of the watches you will need to have a truly complete collection.

Not even the most die-hard makeup artist is completely perfect when it comes to their own makeup habits. We all get busy, forgetful, lazy. But there are some makeup missteps that could end up being detrimental to not only your makeup, but your skin. Thankfully, though, these are all easy fixes, and once you incorporate them into your routine, you’ll be back on track in no time!

• Not cleaning your brushes – Not only can this lead to bacteria growth in the brushes, but it can also end up costing a fortune! As dirt, dust, and makeup accumulate on the bristles, bacteria can thrive there too. And that same accumulation of gunk can cause the bristles of your most loved (and most expensive) brushes to break and fall out (sometimes sticking to your face during application). Yuk! Be sure to give your brushes a good cleaning with a mild cleanser every month or two.
• Blowing on your brushes – You’ve picked up a little too much product? Might as well give the brush a little blow to remove some of it, right? Wrong. Blowing on the brushes can transfer bacteria from your mouth and the air onto the bristles, which grows with each subsequent blow. Try tapping the brush on the side of the product or the edge of some other hard surface instead.
• Not washing your makeup off before bed – You’ve heard this a million times, we know. The reason you’ve heard it so much is because it’s true. Not only do your pores need to breathe, but your skin will have a harder time making room on the surface for new, pretty skin cells while the old, gunky cells are caked there. If you are really, really exhausted, using makeup wipes will do in a pinch, but you’re better off making it a practice to wash your face properly each night before bed.
• Not moisturizing before applying makeup – You might not think you need to follow this little practice, especially if your skin tends to be oily. But moisturizer has nothing to do with adding oil, and everything to do with keeping your skin hydrated. Also, skin that is not moisturized can often effect makeup application, making it look uneven and blotchy. Try adding a light daytime moisturizer with SPF to your routine before applying foundation. That way your skin stays hydrated, receives foundation more smoothly, and is protected from those harmful UVA and UVB rays.
• Using your hand to match your foundation color – Newsflash: your hand is not your face. It’s not even near your face. So why would the skin there be a good indicator of the skin on your face? The skin on our hands is exposed to sun and the elements a lot more often than that of the skin on your face, so it will almost definitely be a different color. If you’re out shopping and don’t want to mess up your makeup by swatching a new foundation across your cheek, try turning your head and applying a vertical line of foundation that is closer to your ear and one along your jawbone area. Those will give a better indication of a true match.
• Pumping your mascara – We admire your thriftiness. You want to get every last drop of that mascara out of the bottle. Or maybe you just want a little extra product on the wand. Either way, the only thing that pumping the mascara wand is doing is pushing air into the bottle…which is making the product dry up quicker. Opt for swishing the wand around the sides of the bottle instead.
• Matching your eye shadow to your outfit – Ok, so we all did this as kids. As far as we were concerned, it was a major cool thing to do. Then. But now, we know better…or, at least we should. Eye makeup, particularly shadow, is designed to make the most of your eye color. And its application is meant to make the most of your eye’s shape. So don’t cut your potential beauty short. You can Google the best eye colors/eye shadow combos, or just check out a color wheel to see what colors opposite your eye color will best make your peepers pop!