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About Fizik

Born in 1996 as a brand made for high performance fizi:k was designed in the USA, and handmade in Italy by the worlds largest saddle manufacturer, Selle Royal. Fizi:k is the phonetic spelling of the word physique, referring to the form or state of the human body. Often associated with general fitness and athletics, the word is also used in many contexts to illustrate physical strength and superb health. - ie. a powerful physique, a healthy physique. In its phonetic form, fizi:k inspires other associations. Visually, the symbol conveys a sense of something scientific, technological or mathematical; and audibly, something fresh, effervescent, energetic and lively. Since the beginning, fizi:ks mission has been simple: to improve the ride experience for all cyclists. Fizi:k plays a leading role in the world of competitive cycling and actively co-operates with professional athletes to improve product performance and development as illustrated in its twelve year history. The brand depends on their sponsored athletes to help them continuously improve and innovate. There is no better way to improve than by hands-on field testing and data gathering. And due to the success of and demand for the brand, fizi:k is never at a loss to call upon the best in the professional cycling and triathlon world to assist with research and product development. After only few years of international professional presence, fizi:k had seen the regional, national and international podium many times in all cycling disciplines.

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The Scoop on Cream VS Powder Eyeshadow

As women, we like choices (we pretty much demand them). And in terms of makeup choices, there are literally thousands of makeup products on the market. One of the most popular today is cream eyeshadow. I’m sure you’re more than familiar with its predecessor, powder eyeshadow, and cream shadow is not meant as a replacement for it. But they are obviously very different formulations, and best suited for different individuals and occasions. So what is it and how is it different?

Not only is cream shadow obviously a different formulation from powder eye shadow, it is more versatile. Cream shadow can actually sometimes double as a shadow base or lid primer, as long as you check the label (it will specify use as a base). This is perfect, especially if you are attempting makeup for hooded eyes. Since the hooded eye has a slight overlap of skin onto the lid, ordinary powder shadow and regular kohl liner can often be rubbed off within a matter of minutes after applying. Talk about frustrating! The best way to utilize cream shadow as a base is to pick a color complimentary to the powder shade you will be using. For instance, if you’re going for a simple smokey eye in browns, start with a shimmery taupe cream eye shadow (some excellent picks would be Clinique Touch Base for Eyes in Uplighting, Make Up For Ever Aqua Cream in 15 Taupe, and Maybelline Eye Studio Color Tattoo in Tough as Taupe. But if you really want to pop your eyeshadow color, choose a white cream base for the lid. Any color will look bold and vibrant over that.

Cream shadows also come in very matte colors that mimic various skin tones (such as Laura Mercier Eye Canvas, Lancome Aquatique Waterproof Eyecolour Base, and L’Oreal Magic De-Crease Eyelid Primer). Such creams are mainly used as eyelid “primers,” which act to smooth out the eye area, and provide an even canvas on which to create your eye makeup masterpiece. These matte skin tone finishes can be used to anchor any color powder eyeshadow to make the powder shadow “read true,” as opposed to the bolder or vibrant examples with colored primer bases above.

Cream eye shadow in a darker color can also be used alone to create wonderful smokey eye looks. They are easy to blend, easy to drag down under the lower lash line, and easy to smudge, for the ultimate in smoked-out sexiness. And as long as the formulation is long-wear, your smoky eye should last all night!

Powder eye shadow, on the other hand, is like a comfy pair of jeans. The ones you could never do without. You know just how they will fit, and just how to work them. You also know their limitations. Matte, shimmer, glitter, holographic, baked, loose, and pigment…powder eye shadow has come a long way, in the past 10 years alone. But basically, it is what it is. You know how you can use it, and you also know how long it usually lasts on your lids (All through the work day? What about a humid summer afternoon? A party night of dancing?). So yes, powder shadow, when worn alone, does have its limits. But one thing powder shadow can do is double as some of the best brow powder around! MAC shadows, in particular, have dozens of suitable “brow shades” of eye shadow (such as MAC Charcoal Brown, MAC Omega, and MAC Brun).

Basically, what you’ll find is that it’s impossible to say that one is better than the other when comparing powder to cream eye shadow. They are both amazing and useful in their own ways. And when used together…they create an unstoppable, unyielding, undeniable eye makeup tour de force! In the end, you’re the one who wins, since you get to use them both!

 

How to Fabulously Dress an Hourglass Figure

Even if you are lucky enough to be one of the 9% of women with an hourglass figure, there’s a chance you don’t realize just how lucky you are. In fact, thanks to the mainstream media images of models in fashion magazines, you might even feel…dare we say…fat…by comparison? If so, that’s an image you need to do away with, because, believe it or not, yours is the figure that’s widely accepted as the “feminine ideal”! And we just so happen to have some tips for fabulously dressing that hourglass!

What identifies an hourglass figure?  The hourglass figure is both round and curvy, but with a smaller, well-defined waistline. The hourglass figure also generally has fuller hips, a larger bust, and generous thighs. As the name implies, the measurements of the bust and the hips are about the same (resembling the curves of an hourglass).

What to avoid:

  • Shirts/dresses that are much too big, thinking that more fabric will camouflage your hips and/or bust. It won’t…it will only make you look bigger and sloppier.
  • Stiff and/or bulky fabrics
  • Elaborate embellishments
  • Large, padded/over-accentuated shoulders
  • High necklines, turtlenecks

Tops: Tops can be tricky, since you likely have a larger bust. Your best tops are those that are v-necks or scoop-necks… but you don’t want to let them plunge too deep, as that will look downright vulgar on your curves. Also look for wrap tops, belted tops (make sure the belts are thin), and tops with peplum waists.  It may be difficult to fit your shape right off the rack, so pay for a good tailor (it’s so worth it!). And though they may be tempting in Fall and Winter, try to avoid high necklines and turtlenecks, as they will only make your generous breasts appear even more generous (not in a good way)!

Jackets: As with tops, fit is sooo important here. Jackets need to be tailored, and nip in at the waist. Just about any length will work well for you, just as long as it fits at the waist. If it doesn’t, be sure to use a belt to add definition. In terms of dress jackets, two-button fitted jackets are key. Also, single-breasted jackets are far more flattering than double-breasted; single-breasted jackets offer less bulky fabric.

Bottoms: Since your waist is much smaller than your hips, fit is crucial in both jeans and trousers. Bottoms with a bit of stretch in them will help to hug your curves. Opt for boot cut, flares, and wide-legs in darker colors to keep your hips in check with the rest of you. Wide-leg trousers in drapey fabrics are super flattering!

Dresses/Skirts: A-line and wrap dresses are your best friends, and always a good call! Skater, circle, and A-line skirts will also endlessly flatter…just as long as they fit your waist. But your best game can be found with the classic pencil skirt. They provide cover, but still highlight your ultra-feminine curves and small waist!

 

How to Rock the Dark Lip Trend this Winter

You’re seeing it everywhere right now. The dark lip trend is in magazines, on the runways, even strutting up and down the city streets and sipping at the local coffee shop. You might be thinking, “That trend isn’t for me. I’ll never be able to pull that look off.” But guess what? You soooo can!  And here’s how…

  • Pick the right shade – Rest assured, there is a lush, dark hue for each and every skin tone out there. If you have fair to medium tone skin, try versions of purple-based merlot colors. For those with medium to olive skin tones, try hues of burgundy with a more terra cotta base. Deep tone skin can really push the boundaries of deep and dark, so try a merlot with a bit of black or brown.
  • Exfoliate, Exfoliate, Exfoliate – You’ll hear this tip in almost every lip color guide…because it honestly makes a huge difference to how color glides on and looks. If your lips are dry, cracked, and flaky, any lip color will get stuck in the cracks and crevices…but a dark lip color will look positively atrocious. Scrub gently with a product like Fresh Sugar Lip Polish, or Bliss Fabulips. You can also use something simple like olive oil and sugar. Then wipe with a warm, damp cloth and follow with a non-waxy moisturizer.
  • Check your upper lip – You may not think it will make a difference, but trust us, it will. Wearing a dark lip color will draw attention to…yep, you guessed it…your lips. Not only can the dark color get snagged on the tiny hairs, but the hairs can also cast a shadow on that upper lip. Both of which will draw the wrong type of attention. And bleaching the hair won’t work. So, go the distance and remove the hair completely.
  • Let your skin glow – Dark lips will tend to highlight any blotchiness or imperfections in the skin, so even it up and make it glow as much as possible. That means scrubbing and exfoliating your face, removing any little patches of dry skin, then applying a skin brightening BB or CC cream, which will also help to even things up and get you glowing. After all, you want a clean, even canvas for those bold lips!
  • Even the base – Everyone’s lips have some sort of natural hue, and sometimes, that hue can throw off a perfectly wonderful deep Winter lip color. So after applying foundation, dab on a bit to your lips and blend. You’re not looking to completely white-out your own hue, you just want to tone it down a bit so that the lip color reads true when you apply it.
  • Strategically line – Lining when applying a dark lip color can be tricky. If you make a mistake, it will be very The best way to line a dark lip is to start with a nude color. Line just outside your natural lip line and blend away from your lip. The will not only help to keep the lip color from running, it will also make the color itself pop. Next, apply a liner in a similar shade to your lip color to just the area of your cupid’s bow and the middle portion of your bottom lip. Next, apply the lip color with a lip brush, to give you more control over color placement.

And there you go! Perfectly luscious, perfectly beautiful deep, dark lips for the Winter season.

 

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