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About Hoka One One

Hoka One One is leading the running shoe revolution. After 30 years in which many shoes were built to limit the movement of the foot, recent advancements in shoe design, shape and technology have been aimed at allowing feet to move freely and naturally. While much of the early focus of this new era of shoe design has been around minimalism and less cushioning, Hoka One One has pursued innovation in an entirely different direction. Our shoes are engineered for maximum cushioning, comfort, protection and energy return, while still offering lightweight, nimble performance and uninhibited movement. (The running shoes are 15 percent lighter than most traditionally cushioned running shoes on the market.) It’s a distinctive combination that breaks down barriers and shatters limitations.

Why Shop Hoka One One at Zappos

Shopping at Zappos is a great way to spread your horizons when it comes to your shoes. Hard to get shoes for Hoka One One, hard to find sizes, and collaborations are king on Zappos. Even better, you can find some of the best deals on higher end shoes. For women (or men) who have unusual shoe sizes, either bigger, smaller, wider, or narrower, Zappos offers you the widest range. Of course, there is no better place to shop for Hoka One One, especially if you need something a little left of center.

Most importantly, Zappos has a great customer support system that allows you to return your shoes if they don’t fit or they aren’t just what you wanted.

SHOP NOW HOKA ONE ONE at ZAPPOS

The Hottest Deals for Hoka One

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Your Top 7 Bad Makeup Habits That Need to Stop

Not even the most die-hard makeup artist is completely perfect when it comes to their own makeup habits. We all get busy, forgetful, lazy. But there are some makeup missteps that could end up being detrimental to not only your makeup, but your skin. Thankfully, though, these are all easy fixes, and once you incorporate them into your routine, you’ll be back on track in no time!

  • Not cleaning your brushes – Not only can this lead to bacteria growth in the brushes, but it can also end up costing a fortune! As dirt, dust, and makeup accumulate on the bristles, bacteria can thrive there too. And that same accumulation of gunk can cause the bristles of your most loved (and most expensive) brushes to break and fall out (sometimes sticking to your face during application). Yuk! Be sure to give your brushes a good cleaning with a mild cleanser every month or two.
  • Blowing on your brushes – You’ve picked up a little too much product? Might as well give the brush a little blow to remove some of it, right? Wrong. Blowing on the brushes can transfer bacteria from your mouth and the air onto the bristles, which grows with each subsequent blow. Try tapping the brush on the side of the product or the edge of some other hard surface instead.
  • Not washing your makeup off before bed – You’ve heard this a million times, we know. The reason you’ve heard it so much is because it’s true. Not only do your pores need to breathe, but your skin will have a harder time making room on the surface for new, pretty skin cells while the old, gunky cells are caked there. If you are really, really exhausted, using makeup wipes will do in a pinch, but you’re better off making it a practice to wash your face properly each night before bed.
  • Not moisturizing before applying makeup – You might not think you need to follow this little practice, especially if your skin tends to be oily. But moisturizer has nothing to do with adding oil, and everything to do with keeping your skin hydrated. Also, skin that is not moisturized can often effect makeup application, making it look uneven and blotchy. Try adding a light daytime moisturizer with SPF to your routine before applying foundation. That way your skin stays hydrated, receives foundation more smoothly, and is protected from those harmful UVA and UVB rays.
  • Using your hand to match your foundation color – Newsflash: your hand is not your face. It’s not even near your face. So why would the skin there be a good indicator of the skin on your face? The skin on our hands is exposed to sun and the elements a lot more often than that of the skin on your face, so it will almost definitely be a different color. If you’re out shopping and don’t want to mess up your makeup by swatching a new foundation across your cheek, try turning your head and applying a vertical line of foundation that is closer to your ear and one along your jawbone area. Those will give a better indication of a true match.
  • Pumping your mascara – We admire your thriftiness. You want to get every last drop of that mascara out of the bottle. Or maybe you just want a little extra product on the wand. Either way, the only thing that pumping the mascara wand is doing is pushing air into the bottle…which is making the product dry up quicker. Opt for swishing the wand around the sides of the bottle instead.
  • Matching your eye shadow to your outfit – Ok, so we all did this as kids. As far as we were concerned, it was a major cool thing to do. Then. But now, we know better…or, at least we should. Eye makeup, particularly shadow, is designed to make the most of your eye color. And its application is meant to make the most of your eye’s shape. So don’t cut your potential beauty short. You can Google the best eye colors/eye shadow combos, or just check out a color wheel to see what colors opposite your eye color will best make your peepers pop!

 

How to Find the Perfect Nude Lipstick for You

Here’s the thing about nude lipstick…everyone’s “nude” is different. The nude that’s perfect for your very fair-skinned best friend might leave you looking like you’ve been dead for 3 days. And your perfect nude might make your very fair-skinned best friend look as if she went on a Doritos binge and forgot to wipe her mouth. So finding your nude can be tricky. Luckily, we’ve got a few tips that should make the hunt a little less confusing.

  • Texture – There are some options when it comes to texture: sheer, opaque, creamy, matte. If you try a sheer nude, for example, it will allow more of your own natural lip color to show through. Therefore, it’s more of a tinted lip balm than a nude lipstick. That means we’re looking for something opaque to make more of a statement. Next consider finish: creamy or matte? Matte is great when it comes to bold colors like red and fuchsia, but in a nude, matte can sometimes make your lips look chalky and dry. So start your search focusing on a creamy, opaque lipstick.
  • Prep – Any lipstick looks better with smooth, exfoliated lips. In fact, you really can’t judge it at all if your lips are dry and cracked. And no, just putting lipstick on over your dry, cracked lips won’t make them any more moisturized. Lipstick doesn’t work that way…if it did, it would be called moisturizer. So before you begin your adventure to find the nude of your dreams, be sure your lips are ready for action. Exfoliate them with a simple mix of sugar and olive oil. Rub in gentle circles with your finger, wipe clean with a cloth and warm water. (Another tip for making any lipstick look better: apply a lip moisturizer beforehand. After you rub your lips together, wipe the extra moisturizer off, or else the lipstick you’re trying will be too gloopy).
  • Tone – Know your skin tone. You might be fair, but are your undertones more blue, yellow, or neutral, more cool or warm? Likewise, you might have darker skin, but are your undertones more yellow, blue, or neutral? That’s the tricky bit. The easiest way to know for sure is to head to a makeup counter and get matched for a foundation (it’s free). The makeup person should be able to pinpoint your exact skintone and undertones, which is not only something you will need to know for your makeup in general, but it will also help to find a nude lipstick that’s perfect. Since all lipsticks have undertones (blue, yellow, neutral), knowing yours should give you a range of colors that will work with your skintone, so you might actually be able to find 2 or 3 perfect nudes for you right at the makeup counter.
  • Get together – If you are by yourself in your local drugstore, telling one nude lipstick from another can be more challenging. Pulling one color at a time won’t really help much either, since all nudes pretty much look the same when examined on their own. What you need is a contrast. So, pick 2 or 3 colors you think might work for you and hold them up next to each other. This way, you can definitely see if one is more pinky, or one is more orangy, or one looks juuuuust right.
  • Try – You know the old adage… if at first you don’t succeed, try, try again. Finding your perfect nude lipstick is not something you can do without trying on a good number of the contenders. Don’t be afraid to try (and wipe off) multiple possibilities. Hey, you’ve gotta kiss some frogs before you find the Prince, right?
  • Add makeup – Any nude lip is going to look 1000 times better with a bit of makeup on the rest of your face, because even the best nude lipstick can completely wash you out if it’s all by itself. A good rule of thumb is that if you are emphasizing your lips, go with a lighter eye, and if you are emphasizing your eyes, go with a lighter lip. Since nude is about as light as you can go with a lip, try putting a little more “oompfh” into your eye makeup. If you would rather do a moderate eye and emphasize your cheeks, then definitely be sure to add bronzer, cheek color, and highlight to really make those cheek bones pop. (Another tip – if you have cool tones to your skin, you might find that a warm-toned cheek color looks amazing. And vice versa, for warm skin tones, a cool-toned cheek color will really balance your makeup out).

 

Fab Outfit Ideas for Meeting the Parents

There you are, happy and in love, birds chirping, rainbows filling every sky. But then comes that moment…the inevitable moment… when you have to meet the parents. Of course you know that your sweetheart loves you already, but still, first impressions can sometimes make or break you, and meeting the parents can be just plain nerve-wracking. So we’ve got a few beautiful ideas for getting a jump-start on a great first impression right here!

Pencil skirt and blouse – If the parents are more along the “preppy” line, then you can always play it both feminine and sophisticated with a pencil skirt and blouse combo. Be sure that the pencil skirt isn’t skin-tight, and if the blouse is sheer, be sure to layer a full-length (not a crop) camisole underneath. Finish with a demure pair of d’Orsay pumps with a moderate heel (this is not the occasion for stilettos).

Cropped boyfriend jeans and a fine knit sweater – If your “meet the parents” date is a bit more casual, a pair of cropped boyfriend jeans and a fine knit sweater would be a perfect outfit. Boyfriend jeans have a slightly more relaxed fit, so the sweater can also be loose, but not so baggy as to look sloppy. A delicate long necklace, diamond stud earrings, and a boyfriend watch will add the perfect touch of bling. And keep the outfit casual-cool with some leather low-heel ankle boots, like these Chelsea boots.

A-line dress and tights – An A-line dress has got to be one of the most versatile and flattering pieces of clothing you can own. It looks fabulous on every body type, equal parts fitted and flowy, and is perfect for so many occasions…especially this one! Be sure that the top is not too tight or too revealing, and that the skirt is not too short. Pair it with opaque tights and flats or a wedge pump. If it’s chilly, layer on a cute cropped cardigan.

Circle skirt and turtleneck – A circle skirt flatters the same way an A-line dress does, nipping in at the waist and flowing away from the hips and thighs. But be sure to keep the length of the skirt no shorter than mid-thigh. No matter if the turtleneck is a chunky or fine knit, just be sure it is not too tight, because what it lacks in skin-exposure, it can make up for in form-revealing. Here too, tights work well, and you can add some interest by going for opaque or thin, plain black or a complimentary hue for the rest of the outfit. For shoes, think low-heel ankle boots, flats, or even brogues. Skip a necklace, but add on a delicate pair of dangling earrings, a chain bracelet, and large-face black-strap watch.

 

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