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They?ve built their brand on leading through influence and doing things the others won?t. Their services are diverse, with one thing in common - a massive network that continues to spread like an unchecked virus.

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The Scoop on Cream VS Powder Eyeshadow

As women, we like choices (we pretty much demand them). And in terms of makeup choices, there are literally thousands of makeup products on the market. One of the most popular today is cream eyeshadow. I’m sure you’re more than familiar with its predecessor, powder eyeshadow, and cream shadow is not meant as a replacement for it. But they are obviously very different formulations, and best suited for different individuals and occasions. So what is it and how is it different?

Not only is cream shadow obviously a different formulation from powder eye shadow, it is more versatile. Cream shadow can actually sometimes double as a shadow base or lid primer, as long as you check the label (it will specify use as a base). This is perfect, especially if you are attempting makeup for hooded eyes. Since the hooded eye has a slight overlap of skin onto the lid, ordinary powder shadow and regular kohl liner can often be rubbed off within a matter of minutes after applying. Talk about frustrating! The best way to utilize cream shadow as a base is to pick a color complimentary to the powder shade you will be using. For instance, if you’re going for a simple smokey eye in browns, start with a shimmery taupe cream eye shadow (some excellent picks would be Clinique Touch Base for Eyes in Uplighting, Make Up For Ever Aqua Cream in 15 Taupe, and Maybelline Eye Studio Color Tattoo in Tough as Taupe. But if you really want to pop your eyeshadow color, choose a white cream base for the lid. Any color will look bold and vibrant over that.

Cream shadows also come in very matte colors that mimic various skin tones (such as Laura Mercier Eye Canvas, Lancome Aquatique Waterproof Eyecolour Base, and L’Oreal Magic De-Crease Eyelid Primer). Such creams are mainly used as eyelid “primers,” which act to smooth out the eye area, and provide an even canvas on which to create your eye makeup masterpiece. These matte skin tone finishes can be used to anchor any color powder eyeshadow to make the powder shadow “read true,” as opposed to the bolder or vibrant examples with colored primer bases above.

Cream eye shadow in a darker color can also be used alone to create wonderful smokey eye looks. They are easy to blend, easy to drag down under the lower lash line, and easy to smudge, for the ultimate in smoked-out sexiness. And as long as the formulation is long-wear, your smoky eye should last all night!

Powder eye shadow, on the other hand, is like a comfy pair of jeans. The ones you could never do without. You know just how they will fit, and just how to work them. You also know their limitations. Matte, shimmer, glitter, holographic, baked, loose, and pigment…powder eye shadow has come a long way, in the past 10 years alone. But basically, it is what it is. You know how you can use it, and you also know how long it usually lasts on your lids (All through the work day? What about a humid summer afternoon? A party night of dancing?). So yes, powder shadow, when worn alone, does have its limits. But one thing powder shadow can do is double as some of the best brow powder around! MAC shadows, in particular, have dozens of suitable “brow shades” of eye shadow (such as MAC Charcoal Brown, MAC Omega, and MAC Brun).

Basically, what you’ll find is that it’s impossible to say that one is better than the other when comparing powder to cream eye shadow. They are both amazing and useful in their own ways. And when used together…they create an unstoppable, unyielding, undeniable eye makeup tour de force! In the end, you’re the one who wins, since you get to use them both!

 

5 Scientifically-Proven Ways to Look More Attractive

Even though math was never our strong suit, there was a certain pleasure in the undeniable formulas. You knew that if you added X plus Y and divided by Z, you would have the answer. If only picking out clothes from our closet could be as cut-and-dry. If there was a simple formula for looking good…something that would undeniably work…it would make life a lot easier, right?  Well, we just so happen to have 5 tricks to illicit a positive reaction from people (men), as scientifically proven by studies.

  • Wear heels – Aside from the fact that you (scientifically) have a better chance of being approached by a man if you’re wearing heels, heels also accomplish a few other pretty neat tricks. Because of the arch, heels force you to stand straighter, so you appear taller. And heels that blend in with the color of your leg, or those with a very low vamp (the part of the shoe that cuts across your foot at the front), make your legs appear longer and leaner.
  • Go sleeveless – Studies have shown that arms are one of the parts of a woman’s body that men are most attracted to. In fact, in many studies, arms are more highly rated than legs! So, if you happen to be blessed with nice toned arms and shoulders…show them off!
  • Think bodycon – There are loads of studies that show men are more attracted to an hourglass figure. Lucky for all of us, that’s what shapewear was invented for! Bodycon dresses are designed to naturally highlight the smallest part of you, the area just under your bust at your waist. And many bodycon dresses have slimming patterns that accentuate the effect even more. When you pair some fabulous shapewear with a great bodycon dress, you get WOW!
  • Rock some red – Red attracts attention…period. It also symbolizes power, passion, and romance. So of course there will be studies that show men are attracted to red. But another bonus here is that there is a perfect shade of red out there for everyone!
  • All hail the LBD – It’s iconic for good reason. And now, studies show that 5 out of 5 men will look twice at a woman in a black dress. It’s the perfect compromise if you don’t feel like wearing a bright, bold red… but you don’t necessarily feel like blending into the wallpaper either. The little black dress is classic, slimming, and oh-so-chic. It will never lead you wrong.

 

8 Must-Have Pieces for Your Winter Wardrobe

Ah, the crisp, cool air…the changing leaves… the pumpkin spice EVERYTHING! Winter is on its way, and you have just enough time to start adding some pivotal pieces to your wardrobe that keep you not only warm, but looking fabulous! By incorporating just one or two of these, you can breathe new life into your existing wardrobe and create some WOW this Winter.

  • High-heel booties – You’ve seen them everywhere lately, and with good reason. Whether platform, peep-toe, or lace-up, these booties pair well with so many wardrobe staples: skinny jeans, cropped boyfriend jeans, pencil skirts, circle skirts with tights…the list goes on and on.
  • Low, chunky-heel booties – These are an absolute must if you intend to rock the leggings-and-oversized-sweater look (and let’s face it…who doesn’t?) this Winter. They can add a bit of “edgy” to any outfit, and even look fab with tights and a flowy circle skirt (try to keep the shirt/sweater more tailored and form-fitting though, to avoid looking sloppy).
  • Leather-look circle skirt – No need to break the bank on this one… you can find circle skirts that look amazingly like leather, for a fraction of the price. Just make sure the fit isn’t too tight at the waist. A properly-fitting circle skirt should fall gracefully from your waist; one that is too tight will balloon out and can look completely unflattering. It’s best to pair it with a more tailored top/sweater (a nice contrast to the leather would be a lighter, more lady-like top). Complete the look with tights and either chunky, low-heel booties or taller low-heel boots and your adorableness will be unstoppable.
  • Quilted biker jacket – Again, if you don’t have a Kardashian budget, no worries! There are plenty of leather-look options out there. The important elements will be the quilting and the “biker look” (some studding, zippers, “moto” padding, etc.). These jackets can work with almost any outfit, from plaid shirts and skinny jeans to girly dresses and tights. You decide how much “edge” to the outfit with the boots and accessories you add.
  • Camel coat – A classic in any era, you just need a camel-colored coat in your life. Period. Whether it’s this season, or next year, or the year after, a mid-length or long-length camel overcoat is perfection. Usually found in wool, and either belted or buttoned (or both), this will literally go with just about everything. Dress it up, dress it down, the camel coat will never disappoint.
  • Puffer jacket – If you want the ultimate in form and function, go for the puffer jacket this Winter. Usually filled with down or a down-alternative, you will be sure to stay toasty warm. Pair it with skinny jeans and a fitted top, or an oversized sweater and tights, the puffer jacket is one of those items you’ll be seeing everywhere (and hopefully your closet).
  • Drape-front jacket – The perfect blend of tailored structure and flowy softness, the drape front jacket is fantastic. One of the biggest trends we’re seeing this season is the shearling (or faux shearling) drape front. Since the jacket is a bit loose (usually doesn’t have a front closure to nip in the look of the waist), it’s best to pair it with more tailored pieces.
  • Aztec print anything – The trend we loved in Summer has stuck around for Winter this year, and we couldn’t be happier. You can find Aztec prints in leggings and tops, but the one we love most is the oversized cardigan! Perfect for lazy Winter days, running errands, or keeping cozy on movie nights out, you can’t go wrong pairing it with tights, a semi-fitted top, chunky scarf, and knee-high low-heel boots. What a fab look!

 

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