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About Humminbird

Humminbird introduced fishfinders, depth sounders, marine radios and GPS systems to anglers. In fact, many of the exciting innovative products and features that are in wide use today were our creation. We continue to introduce smart technology and cutting-edge products for anglers and their families to get the most out of their getaways, daytrips and fishing adventures.

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The Scoop on Cream VS Powder Eyeshadow

As women, we like choices (we pretty much demand them). And in terms of makeup choices, there are literally thousands of makeup products on the market. One of the most popular today is cream eyeshadow. I’m sure you’re more than familiar with its predecessor, powder eyeshadow, and cream shadow is not meant as a replacement for it. But they are obviously very different formulations, and best suited for different individuals and occasions. So what is it and how is it different?

Not only is cream shadow obviously a different formulation from powder eye shadow, it is more versatile. Cream shadow can actually sometimes double as a shadow base or lid primer, as long as you check the label (it will specify use as a base). This is perfect, especially if you are attempting makeup for hooded eyes. Since the hooded eye has a slight overlap of skin onto the lid, ordinary powder shadow and regular kohl liner can often be rubbed off within a matter of minutes after applying. Talk about frustrating! The best way to utilize cream shadow as a base is to pick a color complimentary to the powder shade you will be using. For instance, if you’re going for a simple smokey eye in browns, start with a shimmery taupe cream eye shadow (some excellent picks would be Clinique Touch Base for Eyes in Uplighting, Make Up For Ever Aqua Cream in 15 Taupe, and Maybelline Eye Studio Color Tattoo in Tough as Taupe. But if you really want to pop your eyeshadow color, choose a white cream base for the lid. Any color will look bold and vibrant over that.

Cream shadows also come in very matte colors that mimic various skin tones (such as Laura Mercier Eye Canvas, Lancome Aquatique Waterproof Eyecolour Base, and L’Oreal Magic De-Crease Eyelid Primer). Such creams are mainly used as eyelid “primers,” which act to smooth out the eye area, and provide an even canvas on which to create your eye makeup masterpiece. These matte skin tone finishes can be used to anchor any color powder eyeshadow to make the powder shadow “read true,” as opposed to the bolder or vibrant examples with colored primer bases above.

Cream eye shadow in a darker color can also be used alone to create wonderful smokey eye looks. They are easy to blend, easy to drag down under the lower lash line, and easy to smudge, for the ultimate in smoked-out sexiness. And as long as the formulation is long-wear, your smoky eye should last all night!

Powder eye shadow, on the other hand, is like a comfy pair of jeans. The ones you could never do without. You know just how they will fit, and just how to work them. You also know their limitations. Matte, shimmer, glitter, holographic, baked, loose, and pigment…powder eye shadow has come a long way, in the past 10 years alone. But basically, it is what it is. You know how you can use it, and you also know how long it usually lasts on your lids (All through the work day? What about a humid summer afternoon? A party night of dancing?). So yes, powder shadow, when worn alone, does have its limits. But one thing powder shadow can do is double as some of the best brow powder around! MAC shadows, in particular, have dozens of suitable “brow shades” of eye shadow (such as MAC Charcoal Brown, MAC Omega, and MAC Brun).

Basically, what you’ll find is that it’s impossible to say that one is better than the other when comparing powder to cream eye shadow. They are both amazing and useful in their own ways. And when used together…they create an unstoppable, unyielding, undeniable eye makeup tour de force! In the end, you’re the one who wins, since you get to use them both!

 

Winning Tips for Hooded Eye Makeup

If you’ve got hooded eyes, then you know what a challenge applying eye makeup can be. While everyone else seems to just sweep on a fierce cat-eye, you’re trying to figure out how to keep it on, let alone apply it. Sure, some of the most popular young celebrities today, like Blake Lively, Taylor Swift, and Jennifer Lawrence, have hooded eyes, and their eye makeup manages to look fabulous all the time, but they also have the benefit of countless makeup artists at their beck-and-call. Lucky for you though, there are some simple tips you can use to make your hooded eyes really pop!

  • Primer is your best friend – This is the single most important element of applying makeup for hooded eyes! Since your upper lid tends to fold over and hide your lower lid, any eye makeup you apply there is likely to be rubbed off quickly by the friction, so primer (like Urban Decay Eyeshadow Primer Potion, or Benefit Stay Don’t Stray) will provide your products with loads more staying power. Apply from base of lashes to just below the brow bone and blend in, then allow to dry before applying any other products.
  • Brows – You might not realize it, but unkempt brows can actually make your hooded lid look even heavier. Likewise, an over-plucked brow creates the appearance of more lid space, which draws attention to your hood. If you are unsure about the best shape for your face, go to a salon. They can help you get the basic shape established, so then all you will have to do is maintain. To keep them filled in, the best eyebrow makeup is usually powder, applied with a stiff angled brush. Powder often looks more natural than pencil, but the best brows usually combine both! Try a combo of Anastasia of Beverly Hills Brow Wiz and Smashbox Brow Tech.
  • Use smudge-proof, water-proof liner and mascara – Again, if you constantly wrestle with disappearing eye makeup, the formulation of your products could be the culprit. You might have shied away from “smudge-proof” or “water-proof” before, but there are such great products out there, like the Urban Decay 24/7 Glide-On Eye Pencil, that go on smoothly, blend effortlessly, and, most importantly, stay on! If it’s the removal of those smudge-proof and water-proof liners and mascaras that has you fretting, a product like Neutrogena Oil-Free Eye Makeup Remover will quickly and gently wipe your eyes completely clean.
  • Shadow placement – This is probably the second most important element in hooded eyes makeup, right behind using primer. With the sagging skin of hooded eyes, typical eye makeup tutorials often don’t apply to you. But don’t lose heart! You just need a slightly different placement technique. The goal is to camouflage the hooded skin to create the illusion of a more balanced, open eye using light and dark color placement (light colors bring forward, and dark colors recede). So, after your lid primer is dry, sweep a light, shimmery shade all over the lower lid. Next, apply a darker, matte shadow into the outer V (extending it a bit up and out). And now for the real magic…looking forward, with your eyes relaxed (so you can clearly see the hood), sweep a darker matte shadow in and slightly above your crease (yes, onto the lower part of the hood). In a light, windshield-wiper motion, bring the shadow about half way in, then connect it with the shadow in the outer V. The darker shadow will help to recede the skin of the hood. Always remember, if you’ve got hooded eyes, always have a matte shadow pallet handy!

 

10 Smokey Eyes Tips For Hooded Eyes – Wedding Day Edition!

You’ve been dreaming of it for years. Every last detail. The flowers, the colors, the dress. You know you definitely want makeup for smokey eyes. But then your heart slightly sinks: you have hooded eyes…and hooded eye makeup can be tricky. The last thing you want on your fairytale wedding day is anything “tricky.” Thankfully, with just a few helpful tips, your smokey eye wedding day makeup will be nothing short of spectacular, and “tricky” will be a distant memory!

  1. Pick your palette – Instead of trying to match your makeup colors to your flowers or bridesmaid dresses, you should be looking to compliment your eyes and natural coloring. For example, blue eyes are complimented best by browns and bronzes. Green eyes sparkle by adding grays and purples. And a fabulous smokey eye makeup for brown eyes might include a palette of navy blues, plums, or golds.
  2. Primer is a must – Not only will you want extra staying power for your wedding day, your eye makeup will also need it. Since some of your lid folds over on itself, that constant contact rubs off your products much faster than eyes that are not hooded. Product placement is crucial for your eye type, and we need makeup for smokey eyes that will go the distance. Coat your lid with primer, blend, and let dry.
  3. Conceal – Hooded eyes sometimes have a tendency to look tired, and you definitely don’t want to add to that effect by leaving bags or dark circles visible. Without concealer, both morning and evening makeup looks can equally reveal dark shadows under eyes. Using a peach-tone concealer, pat in a semi-circle under each eye and blend thoroughly.
  4. Shadow placement – Here’s where things could get “tricky”…but they won’t. Hooded eye makeup for smokey eyes requires that you apply a matte mid-tone shade on the lid. Take a darker shade and blend slightly above your natural crease. The darker shade on your “hood” will help to make it recede, while still adding the smokiness you desire. Bring the darker shade into the outer corner and along your upper lash line (creating a sideways V). Blend very
  5. Liner – Run a waterproof pencil liner all along your upper lash line and smudge. Do the same on your lower lash line. Then take the darkest shadow (the one you used to make the V), and go over your liner. Smudge and blend to really smoke it out! (The shadow will also help to set the liner).
  6. Mascara – You know you will be shedding some tears today! You also don’t want to add any irritation from the formulation of your mascara. That means you are going to want not only waterproof, but the best organic mascara you can find. Two or three coats should do it.
  7. Lashes add special glamour – If you don’t want to worry about your false lashes straying or lash glue giving out halfway through your day, you might want to consider eyelash extensions. And if you’re looking at lash extensions, for something as special as your wedding, we’re talkin’ mink. Mink eyelash extensions are the best you can buy, made from real mink hair, which closely resembles your own lashes. They last 2-3 months!
  8. Highlight – All eyes are going to be on you today. Be sure that you glow in all the right places…and that includes your eyes! Adding a thin line of pearlescent or iridescent shimmer under your brow and in your tear duct will lighten and brighten your whole eye area. Talk about amazing eye makeup!
  9. Groom those brows! – Well-groomed brows give your wedding day makeup the perfect polish. They frame your face, and they can really make your smokey eye makeup pop. Consider investing in an eyebrow shaping kit to fully define and make the most of your arch.
  10. Setting gives staying power – From the moment you wake up that morning, to the moment the last guest leaves that night, your makeup will need to look as flawless as possible. Try to use only waterproof or long-wear products. Be sure to dust your final face with a translucent powder. There are also several makeup “setting” sprays that can be misted on after all your makeup has been applied, as a little extra insurance.

It’s the day you’ve been waiting for all your life. Now you can go into it with one less thing to worry about. No one will see your hooded eyes…they will only see you…as a lovely bride… looking perfect from “Here Comes the Bride” to “Happily Ever After.”

 

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