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About Icebug

Icebug is a Swedish shoe company. They were frustrated by having to choose between slipping and say no to outdoor activities because of the risk of slipping. The company started as a result of their wanting to be able to stay active year-round. So they created shoes for running and activities on slippery winter surfaces. With a unique rubber compound that provides outstanding traction and smart studs, which adapts to the surface, they make shoes that allow you to move around as normal even when it’s slippery out there. Whether its Obstacle Racing or Trail Running, GET YOUR GRIP ON the Swedish way thanks to Icebug Running Shoes.

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The Best Natural Makeup Look For Green Eyes

Sure, your green eyes are naturally stunning, but that doesn’t mean you necessarily feel comfortable going without eye makeup altogether. To have the best of both worlds, why don’t you experiment with some natural makeup looks? To gather some inspiration, Google images of some celebrities with green eyes and natural makeup. And once you’ve gotten those creative juices flowing, it’s time to take a try for yourself!

Primer – The first step in creating both bold and natural makeup looks is to start with lid primer. Lid primer (like bareMinerals Prime Time Brightening Eyelid Primer) will give you an even canvas, and will also cut down on your need to add tons of eye products to cover blotchy coloring. Apply to entire lid, from lashes to brow and blend. You can also run a little under your lower lash line and blend.

Shadow – If you’re after natural looking makeup tips, you should know what we’re going to recommend: natural, subtly hued shadow colors. Think light taupes, tans, peaches, and crèmes. Sweep  a bone, vanilla, or light peach shade onto your lid, from lashes to crease. For a touch of definition, blend a matte tan, light matte gray, or matte taupe through the crease and slightly above it, then out into the outer V, and run some along your lower lashes as well. Remember, your goal is to look natural, not naked, so a little bit of muted shadow is perfect. A lovely all-inclusive kit is the Lancome Hypnose Star Eye Shadow Palette in Color ST3 Terre d’Ivoire.

Liner – The key to using eyeliner in natural makeup looks is that there should be no harsh lines. Some people use a dark brown or gray shadow as liner, while some opt to smudge a soft kohl pencil along the upper and lower lashes. Unless your skin coloring is very dark, try to avoid using black as a liner color. Stick to browns, grays, and plums, and always smudge. A great one to try is the bareMinerals Round The Clock Waterproof Eyeliner. It’s a waterproof formula, but it goes on smoothly and blends like a dream.

Brows – Well groomed brows are one of the most important factors in natural makeup looks. Without them, your face loses all context and balance. Fill them in with a shadow no darker than one shade beyond your hair color, and use a brow wand (basically a bare mascara wand) to soften your strokes after applying product. A pencil can be used here, but it’s very easy to go too dark with a pencil. A pencil can also tend to make the brows appear too “done.” Remember, you’re going for natural. If you are unsure of your best eyebrow shape, you can visit a salon for professional grooming. Or, you can invest in a brow kit (we love Anastasia Beverly Hills Brow Powder Duo) and then take to the Web. There are thousands of valuable tutorials online that will help show you the basics of shaping your brows beautifully!

Mascara – When adding mascara to a natural look, be sure not to pile on the product; a Twiggy-esque tarantula eye won’t exactly be considered “natural.” Also, consider not reaching for the blackest-black mascara you can find. Blondes and light redheads do well with brown mascara, while brunettes and darker redheads can use a soft black. For darker hair and skin, go for a dark black mascara, but try not to over-apply. One of our favorite mascaras also just happens to be one of the best natural mascaras: Physician’s Formula Organic Wear. The formula goes on smoothly, and it is 100% organic and safe for your peepers! We love that!

Contrary to popular belief, effective natural makeup looks can take at least a little bit of effort. Your goal is to highlight and accentuate your natural, beautiful features, while camouflaging imperfections. With the right products and the right application, you will make “natural” look effortless!

 

Essential Shapeware You Need Right Now

Holiday season = party season! With the holidays upon us, you’ll no doubt be planning your outfits for more than one festive get-together. Hair, shoes, jewelery, makeup…all planned. But you best not forget the most important piece…the shapeware! Before there was Spanx, there were girdles, but shapewear has evolved well past both now! So we’ve got 5 of your must-have pieces for the holidays, and beyond, right here!

Before we get to the list, there are some important things to know about picking out shapewear:

  • Stay with your size – Don’t think, “Well, I wear a large in everything else, so I’ll go with a medium in shapewear to really suck things in!” Nope. It doesn’t work like that. A smaller size won’t make you look smaller. Shapewear cannot make extra pounds disappear. As much as we might like it to be magic, it’s still governed by science. Choosing a smaller size will only relocate that fat to other, even less flattering places. So stick with your size, and let the shapewear do the rest!
  • Know the difference between medium and strong construction – If your shapewear doesn’t have a “performance level,” look at the label. The higher then nylon/Lycra content, the more dramatically it can change your shape. Just keep in mind the above rule…shapewear can smooth out bulges, but it does not “disappear” extra pounds.
  • High waist=smooth lines – There is nothing worse (or more uncomfortable) than the waistband of a girdle cutting into you or rolling down. That’s why you should be looking for pieces with higher waists. They will ensure a smooth, curvy waist. Some pieces are even designed to hook to your bra to ensure the waist won’t roll down!

5 key pieces of shapewear every woman needs:

  • Wear-Your-Own-Bra Torsette tank – This amazing little tank can smooth out your waist, tummy, and back while allowing your bra to keep your boobs full and shapely, not flattened and smooshed. The hem of it can also be used as a layering piece, as you would any other tank top.
  • WYOB Singlet – This is the piece you will want if you’re wearing a body-con dress or pants. As with the above, it will allow your bra to do its job while keeping your entire mid torso, from your waist to your thighs, seamlessly smooth and toned looking.
  • High-waisted Shaping Mid-Thigh – Perfect for under dress pants or a longer skirt. The high waist will keep your torso smooth, while the longer line keeps your butt/thighs toned and looking cellulite-free.
  • Half-slip with Built-in Panties – This is such a versatile and perfect piece! Worn under any body-con skirt or dress, the built-in panties help keep it in place, and your tummy, thighs, and butt looking fab.
  • Waist-Cincher – If you’re looking for a little extra oompfh in the “hourglass” department, this piece of shapewear is a must-have. Yes, its more restrictive version has recently been made famous by Kim Kardashian, getting the credit for “waist training” her figure back into shape after childbirth…but this version is much more wearable. The hook-and-eye closures and strong “boning” will nip you in, in just the perfect spot for creating an hourglass look to go gaga for!
How to Find Your Ideal Perfume This Fall

For thousands of years, women have been utilizing various oils, essences, and balms to enhance their scent. Before that, well…we’re afraid things were pretty stinky. Today, though, women are spoiled for choice in perfumes! And therein lies the challenge…with the holidays approaching, and hundreds of perfumes on the market to choose from, how do you find the best ones for you? The answer is actually simpler than you might imagine. Your style in fashion is the key in unlocking your ideal fragrance this Fall!

  • Fun and Flirty – You are definitely girly. You love playing up your feminine side. Then sugary and fruity fragrances are for you! Your fragrance should highlight notes of pear, sugarcane, vanilla bean, passion fruit, plum, and/or caramel. Some leading contenders: Prada Candy Kiss, Yves Saint Laurent Black Opium, and Viktor & Rolf Flowerbomb Fireworks.
  • Classic and Elegant – You are very ladylike. You gravitate towards the classic wardrobe choices, like cashmere cardigans and pearls. Your fragrance will evoke images of Grace Kelly and Audrey Hepburn, with their notes of iris, peonies, jasmine, lily, and mimosa. Some leading contenders: Jo Malone London Mimosa & Cardamom, Chanel Chance Eau Vive, and Gucci Bamboo.
  • Sexy and Glam – Your chosen weapons on a Friday night out are a killer pair of stilettos and a stunning LBD. You don’t mind getting attention…in fact, you love it! Your fragrance will have loads of spice to it, just like you! Look for notes of black pepper, leather, incense, saffron, and cinnamon. Some leading contenders: Marc Jacobs Decadence, Dior J’Adore Touche de Parfum, and Dolce & Gabbana Velvet Exotic Leather.
  • Modern and Bold – Your fashion and accessories are always very now. You dare to wear even the boldest colors, patterns, and cuts without a second thought. Your fragrance will make a statement, as you do every time you walk into a room. Look for notes of lush florals combined with more masculine scents like sandalwood, cedar, and amber. Some leading contenders: Michael Kors Rose Radiant Gold, Tom Ford Noir Pour Femme, and Donna Karan Liquid Cashmere Black.
  • Boho Chic– You epitomize the free spirit in every woman. If the style is loose and flowy, with rustic or ethnic prints, it’s fabulous to you. Your fragrance will be spicy and earthy, with notes of patchouli, pepper, citrus, and sandalwood. Some leading contenders: Tory Burch Absolu, Lancome La Vie Est Belle Eau de Parfum, and Calvin Klein Euphoria Essence.

 

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