Shop With Style

If you’ve got hooded eyes, then you know what a challenge applying eye makeup can be. While everyone else seems to just sweep on a fierce cat-eye, you’re trying to figure out how to keep it on, let alone apply it. Sure, some of the most popular young celebrities today, like Blake Lively, Taylor Swift, and Jennifer Lawrence, have hooded eyes, and their eye makeup manages to look fabulous all the time, but they also have the benefit of countless makeup artists at their beck-and-call. Lucky for you though, there are some simple tips you can use to make your hooded eyes really pop!

• Primer is your best friend – This is the single most important element of applying makeup for hooded eyes! Since your upper lid tends to fold over and hide your lower lid, any eye makeup you apply there is likely to be rubbed off quickly by the friction, so primer (like Urban Decay Eyeshadow Primer Potion, or Benefit Stay Don’t Stray) will provide your products with loads more staying power. Apply from base of lashes to just below the brow bone and blend in, then allow to dry before applying any other products.
• Brows – You might not realize it, but unkempt brows can actually make your hooded lid look even heavier. Likewise, an over-plucked brow creates the appearance of more lid space, which draws attention to your hood. If you are unsure about the best shape for your face, go to a salon. They can help you get the basic shape established, so then all you will have to do is maintain. To keep them filled in, the best eyebrow makeup is usually powder, applied with a stiff angled brush. Powder often looks more natural than pencil, but the best brows usually combine both! Try a combo of Anastasia of Beverly Hills Brow Wiz and Smashbox Brow Tech.
• Use smudge-proof, water-proof liner and mascara – Again, if you constantly wrestle with disappearing eye makeup, the formulation of your products could be the culprit. You might have shied away from “smudge-proof” or “water-proof” before, but there are such great products out there, like the Urban Decay 24/7 Glide-On Eye Pencil, that go on smoothly, blend effortlessly, and, most importantly, stay on! If it’s the removal of those smudge-proof and water-proof liners and mascaras that has you fretting, a product like Neutrogena Oil-Free Eye Makeup Remover will quickly and gently wipe your eyes completely clean.
• Shadow placement – This is probably the second most important element in hooded eyes makeup, right behind using primer. With the sagging skin of hooded eyes, typical eye makeup tutorials often don’t apply to you. But don’t lose heart! You just need a slightly different placement technique. The goal is to camouflage the hooded skin to create the illusion of a more balanced, open eye using light and dark color placement (light colors bring forward, and dark colors recede). So, after your lid primer is dry, sweep a light, shimmery shade all over the lower lid. Next, apply a darker, matte shadow into the outer V (extending it a bit up and out). And now for the real magic…looking forward, with your eyes relaxed (so you can clearly see the hood), sweep a darker matte shadow in and slightly above your crease (yes, onto the lower part of the hood). In a light, windshield-wiper motion, bring the shadow about half way in, then connect it with the shadow in the outer V. The darker shadow will help to recede the skin of the hood. Always remember, if you’ve got hooded eyes, always have a matte shadow pallet handy!

There’s just something about those British girls that is absolutely irresistible! The way they walk, the way they look, they have their style game on lock. Sure, you could say it’s their confidence…but one of the best and easiest ways to be confident is to love what you’re wearing. If you know something looks good on you, you just radiate confidence. So, let’s get you looking like a really sassy confident British girl, shall we?

• Add a chic menswear style coat and stiletto heels to your plain ‘ol jeans-and-tee – Yes, in London, the winter fog and rain can dampen your spirits, but it will never be able to dampen your style with this combo. Just make sure the jeans and tee aren’t too big and baggy that they will distract from the clean lines of the coat. The stilettos will work with just about any style of jeans, but they look best with cropped skinny or boyfriend jeans.
• Invest in a pair of Doc Martins, Chelsea boots, or menswear-inspired brogues – Continuing with the sophistication and clean lines of the menswear trend, to pair one of these types of shoes with anything from a short, feminine, flowy dress to skinny jeans and a turtleneck will instantly class-up and add a very British “High Street” feel to your outfit.
• Think plaid – Ok, so, this British trend is one they have incorporated from their Scottish neighbors…but it still gives your fashion statement a decidedly British flair. A bright, happy tartan looks so refined and fab up against a solid color coat or sweater
• Don’t be afraid to mix colors and prints – The key to mixing prints like a seasoned British Fashion Week girlie is to first look for matching colors. If the colors work together, it’s a strong likelihood that the prints will too. Next, look to pair small prints with larger ones, or simple prints with more complicated ones. And if you feel that the outfit is getting too busy, try breaking the prints up with some solid pieces here and there.
• Try skinny jeans and chunky sweater for a night out – For your next night out, try channeling two of the biggest British style icons going… Kate Moss and Cara Delevingne! Their hip, laid-back style is always deliciously sprinkled with a British rocker edge. Skinny jeans, paired with a thick, over-sized sweater, and a chunky, low-heeled bootie will have everyone assuming you just stepped off a first-class flight from Heathrow. Seemingly effortless…but eternally Brit chic!

Sure, every once in a while, a good va-va-va-voom makeup look is great, but who doesn’t want to look pretty every day? If you’ve got brown eyes, then we just so happen to have some great tips for achieving a beautiful natural look that’s perfect for every day!

1. Cleansers – No makeup look can begin without a clean face. Even if you cleanse your face of makeup the night before, it’s always good to use a gentle, mild cleanser every morning before you apply makeup again. Great options: Juice Beauty Organic Face Wash and Neutrogena Fresh Foaming Cleanser.
2. Eyebrows – If you aren’t paying attention to your eyebrows, you are missing one of the most crucial parts of any natural makeup for brown eyes look…or any look, for that matter! Brows should be groomed with a well-defined arch. Invest in a good eyebrow shaping kit. Great options:  Benefit Cosmetics Brow Zings, Nyx Eyebrow Gel, and Anastasia Beverly Hills Five Item Brow Kit.
3. Shadows – Using natural makeup for brown eyes, your shadow color choices can make or break the look. Know which colors work best in your shade. For example, perfect colors in makeup for dark brown eyes would include bronze for a natural tone, or a bright sapphire blue for a pop of color. Medium brown eyes should look for subtle or bright plums and purples. And light brown eyes, opt for shimmery taupe or a lively teal, or even fuchsia!
4. Liner – Depending on the shape of your eye, you can find dozens of tutorials and how-to videos online outlining the proper eye makeup techniques that will help make them look their best. But if you are aiming for both a natural look and a natural product, you can find both in every price range. Great options: Any of the Almay liners, liquid and pencil, Physician’s Formula Eye Booster 2-in-1 Lash Boosting Eyeliner + Serum, Bare Minerals Round the Clock Waterproof Liner, and NVEY Eco Organic Cake Liner.
5. Mascara – When looking for natural makeup for brown eyes in mascara, it’s best to search for paraben free cosmetics and organic formulations whenever possible. One of the best organic mascara products on the market, which also happens to be one of the most readily available is the Physician’s Formula Organic Wear 100% Natural Origin Mascara, and at a budget-friendly price of around $10, you can’t beat it.
6. Lashes – Don’t think that because you want a more natural look, using more natural products, that you can’t add some glamour with natural looking false eyelashes! You can find human hair lashes, as well as natural mink eyelashes in several beauty stores and online. Whether you opt for partial lashes, individual lashes, or the flair from full lash strips, you can go subtle, go over-the-top, and everything in between! Great options: Ardell Fashion Lashes, and Eylure Naturalites Eyelashes.

See? With just a little forethought and specific shopping, you can find your best natural makeup look for brown eyes!