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About IRO

IRO is a Paris based womenswear and menswear brand founded by Laurent and Arik Bitton - both come from the music industry . Back in 2005, they decided to channel their love of rock music into a different medium: fashion. Inspired by the assertive and cool women in their circle of friends who had an original sense of style, they created a clothing line that had a distinct vintage feel and at the same time mirrored nonchalant , easy chic style . The first IRO store opened in 2006 Saint Germain des prés on rue des Saint Pères . This was followed by a second store Rue Vieille du Temple in Le Marais in 2008 and two other stores Rue Etienne Marcel and Rue Saint Sulpice in 2011. IRO has over 10 stores worldwide with Women's and Men's categories offering ready to wear , accesories such as handbags , footwear and small leather goods. Their clothes are worn by some of the world's most fashionable stars including Kate Moss , Gwyneth Palthrow , Scarlett Johansson and Drew Barrimore. In 2012 IRO is set to open and eagerly awaited New York flagship Store in NYC , corner of Mercer Street and Broome along with Flagship stores in Paris Rue Royale , Zurich and Beyrouth. An e shop can be found at www.iro.fr , IRO can also be found in high end boutiques and department sores in over 40 countries worldwide including Barney's New York, Nordstrom , Le Bon Marché , Lane Crawford and Harvey Nichols.

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5 Ways Coconut Oil Can Amp Up Your Beauty Routine

When the buzz about the uses and benefits of coconut oil first started up, lots of people just assumed it was either hype, or a bunch of nonsense from the “all-natural” advocates out there. Well, as it turns out, it’s neither. You can use it for everything from healthy cooking, to flavoring smoothies and coffee, to cleaning and conditioning wood! Coconut oil and what it can do really is remarkable. And in terms of its beauty uses? The possibilities are almost endless!

What to look for when buying coconut oil?

Once you decide to give this little miracle oil a try, you might be overwhelmed with your choices. To insure you’re using the best product for your skin, look for unrefined organic coconut oil. And also, you will want to get a large container of it, trust us. Not only will you be able to find more uses for it every day, but you’ll find that a little goes a long way.

So what are some of the ways coconut oil can be incorporated into your beauty routine?

  • Body lotion – This one is probably the first use you’d suspect for using coconut oil as a beauty implement. Why not just use a regular store-bought lotion? Many, if not most, of them are petroleum or water-based. Coconut oil, on the other hand, is all natural and can moisturize your skin more effectively without any additives.
  • Shaving cream – Constantly suffer from those tiny red bumps after shaving? Skin too sensitive to use with many shaving creams and lotions? Try coconut oil! Use it as you would any other shaving product. Wet the area, smooth on the oil, and shave. Your skin will be unbelievably soft and supple afterwards.
  • Face mask – Coconut oil is naturally antiseptic, with many antifungal and antibacterial properties. It’s also antioxidant rich, which works wonders for your skin. There loads of great face mask recipes online, all using coconut oil as the base. You are sure to find one or more that will address your skin concerns and skin type beautifully!
  • Makeup remover – Many makeup removers use oils to breakdown the heavy-duty mascaras, shadows, and liners we use these days…but not all the oils they use are good for your skin. Coconut oil, though, being all natural, will remove all your eye makeup completely while not aggravating your skin. Simply apply a bit to a cotton pad, remove your eye makeup, and rinse the area clean of any remaining oil. Remove the rest of your makeup as usual.
  • Makeup brush cleaner – You know that you risk a serious bacteria build-up by not cleaning your makeup brushes at least once a month. The good news is that by combining a little antibacterial soap with a little coconut oil, you can not only get your brushes clean and free from bacteria, but for those brushes made from natural hair, the oils will help to condition the bristles.

 

How to Fabulously Dress a Boyish Figure

Oh great…just in time for the Victoria’s Secret runway show. Curves, curves, curves. That’s all you seem to see and hear about in the fashion magazines today. Celebrity style magazines also have more than their fair share of curves, thanks to such glamazons as Kim Kardashian, Jennifer Lopez, and Beyonce gracing the glosses pages. But if you’ve got a boyish figure, you might find it hard to identify, let alone rock those feminine, figure-hugging styles with any confidence. The good news is that you don’t have to wear Lycra to look like a glamorous woman. It’s all about fit, creative camouflage, and illusion! Here are the basics:

What identifies a boyish figure?  Typically, boyish figures are also known as “lean” or “athletic.” Shaped more like a ruler than an hourglass, your hips are narrow and your waist is small, as are your breasts.

What to avoid:

  • Strapless anything
  • Shapeless clothes, clothes that are too loose
  • Body-con from top to bottom, you need to always wear at least one piece that is more structured with one piece that can create curves

Tops: One of the best features of that lean figure of yours will be your shoulders, so tops with high necklines, crew necks, boat necks, sleeveless, and halter tops will help to show off your shoulders will creating the illusion of a slightly larger bust. Also don’t forget great camouflaging helpers like ruffles and peplums. Not only will they add a distinct air of the feminine about you, but they act to add dimension without adding bulk or swallowing you up.

Jackets: Tailoring is key, as it is with jackets for every other body type. You are looking to add curves, so look for a structured jacket, or  a shorter jacket that nips in at the waist (with a tie or a button), and then softly flairs out. Cropped cardigans also help to “create” a waist for you. Another benefit of your lean figure is that your jackets can definitely have embellishments, and you can accessorize both jackets and cardigans by layering on a thin belt…again, helping to create curves where there aren’t many.

Bottoms: It might be tempting to go for tight or boxy mini-skirts, but instead, you should opt for softer yet flattering silhouettes, like circle or skater skirts. If you’re looking to go longer, fishtail or mermaid shapes are so flattering and absolutely girly. In terms of pants, you can definitely pull off cropped straight cuts, but don’t discount the effect of a great pair of structured, boot-cut trousers. Skinny jeans, leggings, and jeggings will work well, as long as they are paired with a slightly more flowy top, or layers like a ruffled blouse and a short cardigan. Low rise jeans with wide waistbands are a good choice too, and don’t forget that a bit of detailing on the hips and butt will also help to give the illusion of a curvier figure.

Dresses: Obviously, the best dress for the boyish frame will create curves. That means a flowy fabric, nipped in at the waist. Don’t shy away from ruffles, embellishment, or fullness at the bust, since your narrow hips will balance it out. Look for empire and A-line shapes, or dresses with a fuller skirt. The most important thing to keep in mind is that you need movement in your dress, not something too clingy. Dresses with movement will skim your boyish figure but nip in at the waist, giving the appearance of more curves.

3 Reasons Your Bra is Making You Look Fat…and How to Fix It!

A girl might think that the most important article of clothing she could wear is a fancy shirt, or a pricey pair of jeans, or even a killer pair of shoes. But a woman will tell you that the most important article of clothing in your wardrobe is unequivocally a really well-fitting bra. In fact, wearing the wrong bra can actually make you look fat! But worry no more…we’re here to explain how the wrong bra can be effecting you, and what you can do to fix it.

How does your bra make you look fat?

  • Your boobs are hiding your waist – When your bra is ill-fitting or sagging, your boobs will sag. Since the smallest part of your torso is the area just below your chest and just above your bellybutton, how is anyone supposed to see it with your boobs hanging in the way?
  • Your toosmall bra is creating the appearance of extra fat rolls – A bra that is too small around the band will dig into your back. No matter how skinny you are, trust us, that too-small band will create fat rolls on either side of it. And if your cups are too small, your boobs will be pushed out above, below, and out the sides, again creating rolls of fat.
  • Your bra is causing your clothes look too tight – You know how frustrating it is to try on a shirt, only to face the mirror and see gaps and gaping? You try on a larger size, only to face the mirror and now see the shirt looking sloppy on you. 9 times out of 10, it’s not the shirt…it’s the bra.

So how can you fix the bra conundrum?

  • STOP…FIXATING…ON…SIZE – So what if you wore a perfect 34C in high school. Does the rest of you still look the same as you did in high school? So why would you think your bra size would still be a perfect 34C? The main reason why women wear the wrong bra size is because they have a stigma in their head about going up a size or two. Stop thinking in terms of a “bra size” and start thinking in terms of “a bra that fits, size-schmize”!
  • Get properly sized – You might be thinking…”I can’t afford to get sized.” But guess what? You’re wrong. Many lingerie departments in department stores have trained their sales people to size bras properly. You can also get free sizing in some stores, like Victoria’s Secret. So be sure to ask to be sized when out bra shopping! It’s one of the most important factors in looking better in your clothes!
  • Take a deep breath, and make the investment – Aside from the size-stigma, the second biggest reason why women cling to their life-long bra mistakes is that they don’t want to spend the money for a really good, really well-fitting bra. Stop thinking your bra is unimportant just because it’s unseen! Again, this is where you need to shift your priorities. Your bra needs to be on par with your outerwear, or with any other purchase in fact, clothing or not, in terms of you forking out money. A good bra fits and holds up better because it is a better made bra. It is an investment. One you will never regret!

 

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