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About Asics

ASICS® was founded on the belief that the best way to create a healthy and happy lifestyle is to promote sports. In fact, ASICS is an acronym from the famous Latin phrase "Anima Sana In Corpore Sano," which translates, "A Sound Mind in a Sound Body." Originating in Kobe, Japan over fifty years ago, ASICS shoes and ASICS clothing were introduced to the United States in 1977. Throughout the years and running beyond today, the ASICS philosophy imparts an incredible story of athletic performance and technical advancements. ASICS shoes, apparel and bags are produced in a wide assortment to meet the needs of men, women and kids. ASICS has produced products filled with technological designs and features such as the revolutionary ASICS® GEL® Cushioning System. The ASICS® GEL-NIMBUS® and GEL-KAYANO running shoes benefited from such innovation and have enhanced the running experience for so many ASICS mens and ASICS womens aficionados. So on any given day, a runner can get fitted from head to toe with ASICS running clothes and running shoes. A feat Kihachiro Onitsuka would be very proud of to this day. Running is one focus for this brand as ASICS produces products for training, volleyball, wrestling, track & field, cheerleading and field sports. ASICS kids shoes and ASICS kids clothing are made for the younger athletic market. Rounding out the brand’s product offering are ASICS bags to help meet the demands of your sporting desires. To date, ASICS continues to put forth quality tested products designed to stand the rigors of elite and amateur athletes alike. Willing to try something new, and always staying ahead of the curve is how ASICS manages to stay true to it's namesake.

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An “Every Girl” Guide for Wearing Crop Tops

Maybe you passed on wearing a crop top this summer because you didn’t think it would suit you. Did you think that because you’ve got a curvy/pear shaped/plus size/boyish/inverted triangle/busty figure that the crop top was one trend that you’d have to sit out on? Well, there are many different kinds of crop tops, and we’re here to show you that no matter what your shape, come next summer, you can rock one with the best of ‘em!

  • Pear-shaped – The pear-shaped body is identified by having narrower shoulders and broader hips, so possibly you thought that a crop top would only accentuate those proportions? Well, if it’s the wrong kind of crop top, then yes, it could. So you should look for one that hits precisely at the vertical center of your rib cage. It is best paired with a high-waisted pencil skirt.
  • Plus-sized – The key here is all about proportions and fit, and by fit, we mean that the top should neither be too clingy or too loose. You can opt for a long-sleeved crop top, which is also great for camouflaging any arm insecurities you might have. Pair your top with a full skirt that’s nipped in a the waist, to really flatter your shape.
  • Curvy – Kim Kardashian knows her crop tops, you gotta give her that. If you look closely at how she works that style, you’ll notice that her crop tops are always slightly longer, hitting at her natural waist. She usually pairs the top with a form-fitting, high-waisted pencil skirt. Why is her fitting so precise? Because she knows (well…her stylist knows) that the curves immediately on either side of that center point will be highlighted while managing to make her waist look super small!
  • Boyish – If you try a small, tight, short crop top on a boyish figure, it will only serve to make that figure look even more boyish and rectangular. Instead, opt for one that is slightly looser in fit, one that will camouflage your possible lack of curves up top. If you pair it with a high-waisted maxi skirt or pair of flowy palazzo pants, the pieces will combine to give the illusion of more curves, while keeping your small waist in focus.
  • Inverted triangle – This body shape is identified by having slightly broader shoulders than hips. You might have also heard of it referred to as a “swimmer’s physique.” The most flattering crop top for you will be in a halter style, which will draw attention away from the width of your shoulders and torso, while still emphasizing the smallness of your waist. When paired with a fuller skirt, your feminine curves will be showcased!
  • Busty – It’s sometimes tricky to dress a busty figure, since the wrong fit can often lead to the wrong kind of attention. So your crop top needs to be perfect on fit. Not too tight, not too loose. You can opt for a high neck and/or long sleeves to minimize the emphasis on your chest as well. Paired with well-fitting (not tight) trousers, a high-waisted pencil skirt, or a full skirt, your look will be utterly on point!

 

Your Top 7 Bad Makeup Habits That Need to Stop

Not even the most die-hard makeup artist is completely perfect when it comes to their own makeup habits. We all get busy, forgetful, lazy. But there are some makeup missteps that could end up being detrimental to not only your makeup, but your skin. Thankfully, though, these are all easy fixes, and once you incorporate them into your routine, you’ll be back on track in no time!

  • Not cleaning your brushes – Not only can this lead to bacteria growth in the brushes, but it can also end up costing a fortune! As dirt, dust, and makeup accumulate on the bristles, bacteria can thrive there too. And that same accumulation of gunk can cause the bristles of your most loved (and most expensive) brushes to break and fall out (sometimes sticking to your face during application). Yuk! Be sure to give your brushes a good cleaning with a mild cleanser every month or two.
  • Blowing on your brushes – You’ve picked up a little too much product? Might as well give the brush a little blow to remove some of it, right? Wrong. Blowing on the brushes can transfer bacteria from your mouth and the air onto the bristles, which grows with each subsequent blow. Try tapping the brush on the side of the product or the edge of some other hard surface instead.
  • Not washing your makeup off before bed – You’ve heard this a million times, we know. The reason you’ve heard it so much is because it’s true. Not only do your pores need to breathe, but your skin will have a harder time making room on the surface for new, pretty skin cells while the old, gunky cells are caked there. If you are really, really exhausted, using makeup wipes will do in a pinch, but you’re better off making it a practice to wash your face properly each night before bed.
  • Not moisturizing before applying makeup – You might not think you need to follow this little practice, especially if your skin tends to be oily. But moisturizer has nothing to do with adding oil, and everything to do with keeping your skin hydrated. Also, skin that is not moisturized can often effect makeup application, making it look uneven and blotchy. Try adding a light daytime moisturizer with SPF to your routine before applying foundation. That way your skin stays hydrated, receives foundation more smoothly, and is protected from those harmful UVA and UVB rays.
  • Using your hand to match your foundation color – Newsflash: your hand is not your face. It’s not even near your face. So why would the skin there be a good indicator of the skin on your face? The skin on our hands is exposed to sun and the elements a lot more often than that of the skin on your face, so it will almost definitely be a different color. If you’re out shopping and don’t want to mess up your makeup by swatching a new foundation across your cheek, try turning your head and applying a vertical line of foundation that is closer to your ear and one along your jawbone area. Those will give a better indication of a true match.
  • Pumping your mascara – We admire your thriftiness. You want to get every last drop of that mascara out of the bottle. Or maybe you just want a little extra product on the wand. Either way, the only thing that pumping the mascara wand is doing is pushing air into the bottle…which is making the product dry up quicker. Opt for swishing the wand around the sides of the bottle instead.
  • Matching your eye shadow to your outfit – Ok, so we all did this as kids. As far as we were concerned, it was a major cool thing to do. Then. But now, we know better…or, at least we should. Eye makeup, particularly shadow, is designed to make the most of your eye color. And its application is meant to make the most of your eye’s shape. So don’t cut your potential beauty short. You can Google the best eye colors/eye shadow combos, or just check out a color wheel to see what colors opposite your eye color will best make your peepers pop!

 

Styling Tips for Curvy Girls

In this day and age, when everything in fashion and the media seems to be geared towards slim and skinny models, it can be difficult for curvy girls to find and style clothes that fit and flatter. Of course it’s easy to say that every woman’s shape is beautiful, but if that woman doesn’t feel beautiful, no outfit will work, no matter how much it costs. Luckily though, there are some tips and tricks you curvy girls can use that will amp up not only your outfits, but your confidence!

  • Don’t try to hide your shape – You may think that the more covered you are, the more you can hide your shape, and therefore, the better you will look. But nope. In fact, it’s pretty much the opposite. Sure, if you are self-conscious about an area, you can keep it covered, but be careful not to hide away in too much fabric. That will do little more than make you look sloppy and, often times, even bigger than you actually are.
  • Invest in undergarments – If you don’t already know, shapewear can smooth out a multitude of jiggly bits. But don’t try to squeeze into something three sizes too small for you thinking it will make you look skinnier. Not only will you be horribly uncomfortable, but you will only end up pushing the fat from one place to another, creating rolls you didn’t intend on. Instead, find shapewear that fits, smoothing out areas that are in need. And be sure to invest in a good bra too! That can make a tremendous difference in how your clothes actually look and fit. Imagine how much better you will look if your boobs aren’t down at your waist! But please don’t guess your size. Many stores offer free bra sizing, so take advantage of it!
  • Try on, try on, try on – You may think you’re a certain size…but you almost certainly won’t be that size in every That’s why it’s important to try on everything. Don’t shy away from sizes because you think it’s too big, and don’t shy away from sizes thinking it’s too small and will never fit you. SIZE…IS…JUST…A…NUMBER.
  • Dress your shape – Curvy girls come in all different shapes and sizes. Once you know what shape you are, you will know what pieces will flatter you the most. There are loads of shape guides online to use as a reference. Whether you’re a triangle, rectangle, pear, hourglass, inverted triangle, or oval, dressing to your shape is key to looking your best!
  • Get a tailor – Let’s say you found a fab button-down top that actually fits around your boobs…no gaping around the buttons…but the rest of the top is waaaay too big. Your first instinct may be to put it back on the rack, but you’d be making a mistake and missing out on a great wardrobe staple piece. One of the things you will need to accept as a curvy girl is that a lot of clothing won’t fit you perfectly right off the rack. That’s no excuse for wearing ill-fitting clothes though! The answer is to take those important pieces to a tailor. It can make all the difference between looking sloppy and looking sensational!

 

 

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