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About K2

K2 was founded by iconic individuals who believed North Americans could build a great ski at a time when Europe owned the ski world. In 1962, consummate inventor and serial engineer Bill Kirschner applied the fiberglass technology from his family’s veterinary splint and kennel manufacturing business to the world’s first modern ski featuring a fiberglass wrapped torsion box. In essence, he invented the modern snow ski as we know it. From the early days on Vashon Island, the energy and creativity from the garage, the shop, the barn—and continuing to this day in the SoDo neighborhood of Seattle, Wash.—have evolved skiing and snowboarding culture for the better. From a garage brand to a garage brand gone global, K2 has provided a family of true believers 50 years of joy backed by blood, sweat and beers. From Olympic gold to personal moments of mountain solitude, K2 has been there from drop-in to final turn—in cowboy outfits, neon stretch pants, leather jackets, official Team USA uniforms and, at times, in nothing at all. All remarkable moments backed by a commitment to doing it well and enjoying the day. It is, as “serious fun.” From this vantage, looking back at 50 years of icons—from Bill Kirschner to Spider Sabich to Dan Donnelly to Doug Coombs to Shawn Farmer to Gretchen Bleiler to Seth Morrison to Travis Parker to Shane McConkey to Sean Pettit—the only thing that looks better is the next 50 years.

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Fashion To Help You Embrace Your Inner Witchy Woman

Almost everyone loves to wear black – it is a color that is almost always in style, always has great design, and makes your body look much better. However, there is more to embracing your inner witchy woman than just wearing black – it is going above and beyond and looking like you are well put together, strong, and ready to take on anyone or anything that steps in your way.

How can you bring more black and that witchy style into your wardrobe? Here are a few different ways to upgrade your black from simple to positively witchy:

Think Slinky

Witches are inherently attractive and sensual characters. You have to embrace your sensuality and feel great in whatever you wear. The best way to do that is to wear a dress that not only hugs your curves, but it gives you curves you didn’t even know you had. Even better, find a dress that makes you feel like you can conquer the world.

Dresses with some pleating or gathering that covers up your problem areas and show off your great ones – like a high slit on the leg or a low cut back will help you to feel that confidence.

In Hidden Places

One of the best things about witchy fashion is that you don’t have to worry about someone judging you if you are completely confident in what you are wearing. However, hiding your strength can sometimes work in your favor even more than showing it off can.

Adding some subtle black socks or even lingerie can help you to bring that strength from within yourself and show the world just what you are made of.

Go For the Literal

One great way to embrace witches is to literally wear them and show them off whenever you can. Telling people that you know your strength can be incredibly special as well. It doesn’t have to be a giant Halloween-esque sweater like your grandmother used to wear (but it totally can be). Instead, go for something chic and simplistic that has a lot of design thought put into it – like this fantastic Alexander McQueen scarf.

 

On Your Lips

Witches always know just how beautiful they are, and wearing makeup that grabs the attention of everyone in the room is a fantastic way to highlight your natural beauty. A great dark red lipstick that is a little vampy and a little witchy is always classic. Wine shades, blacks, and even dark browns can also be a great addition to your style.

Just remember to exfoliate before you apply these lipsticks!

Don’t Forget the Shoes

What witchy woman would be complete without a fantastic pair of heels? Witches rarely walk around in flats, after all. Find shoes that are spiked, pointy, and completely luxurious. Shoes change everything about the way your body moves, how your outfit looks, and even how other people view you.

 

You don’t have to wait for Halloween to come to embrace your inner witch. Instead, you can celebrate it all year round.

Classic Beauty and Makeup Must-Haves (Part One)

Every year, dozens of “new and amazing” beauty and makeup products are introduced onto the market. And every year, more than half of them fall by the weigh-side and are forgotten in months. Depending on the money behind the launch campaigns, they may have made you believe you absolutely, positively, could not live without forking over your hard-earned money to snap up their latest and greatest product…but that doesn’t mean you’ve ever bought the product again. Thankfully though, there are many products out there worthy of purchase, over and over. These are the classics. The “Holy Grail” makeup must-haves. Maybe your Mom introduced you to a few of them. Maybe you will introduce a few to young girls in your life. Either way, we found 20 true keepers…and here are the first 5!

  • CND Stickey Base Coat – Those of us who constantly have to wage the war of peeling and chipping nail polish have experimented with every way possible to keep that polish on longer. Every base coat claims to help get the job done, but only one has ever really done so. This one. The tint might not be perfect for nude and sheer colors, but for every other color, it’s a definite go-to.
  • Queen Helene Mint Julep Masque – Perhaps you remember this from your Mom’s (or even your Grandma’s) bathroom cabinet? Yep, it’s been around that long. Not only is it one of the most inexpensive beauty products you could hope for, but the mint and clay help to squash oil, nix shine, and clear out pores beautifully. Best yet, your skin won’t feel overly dry afterwards.
  • Crest Whitestrips – Thanks to these little miracle strips, we’ve long said goodbye to harsh and messy bleach trays, as well as super-expensive dentist whitening visits. White teeth and a smile are always your two best ways to make a lovely statement every time you walk in the room. In just 30 minutes, your pearly whites will be even whiter. Perfect.
  • LORAC ‘Front of the Line PRO’ Liquid Eye Liner – It’s ok to admit it if you’re not great with applying liquid eyeliner. It takes a skilled hand and lots of practice. That’s why this product made the must-have list. Since its introduction, it’s made those classy cat eyes and winged flicks flawless for us…the perfect blend of liquid liner and controlled applicator (bye-bye thin little brush).
  • Maybelline Great Lash Mascara – The green and pink bottle is downright iconic! It’s inexpensive, found in every drugstore, and gives you long, defined lashes every time. If you are partial to more voluminous lashes, you can even use this mascara in a classic runway trick: Apply one coat of mascara, then using a Q-tip or a clean mascara wand, dredge each side of the lashes with a light coating of baby powder, then apply a second coat of mascara…and voilà!

Stay tuned for more from our list of 20 Beauty and Makeup Must-Haves!

Styling Tips for Curvy Girls

In this day and age, when everything in fashion and the media seems to be geared towards slim and skinny models, it can be difficult for curvy girls to find and style clothes that fit and flatter. Of course it’s easy to say that every woman’s shape is beautiful, but if that woman doesn’t feel beautiful, no outfit will work, no matter how much it costs. Luckily though, there are some tips and tricks you curvy girls can use that will amp up not only your outfits, but your confidence!

  • Don’t try to hide your shape – You may think that the more covered you are, the more you can hide your shape, and therefore, the better you will look. But nope. In fact, it’s pretty much the opposite. Sure, if you are self-conscious about an area, you can keep it covered, but be careful not to hide away in too much fabric. That will do little more than make you look sloppy and, often times, even bigger than you actually are.
  • Invest in undergarments – If you don’t already know, shapewear can smooth out a multitude of jiggly bits. But don’t try to squeeze into something three sizes too small for you thinking it will make you look skinnier. Not only will you be horribly uncomfortable, but you will only end up pushing the fat from one place to another, creating rolls you didn’t intend on. Instead, find shapewear that fits, smoothing out areas that are in need. And be sure to invest in a good bra too! That can make a tremendous difference in how your clothes actually look and fit. Imagine how much better you will look if your boobs aren’t down at your waist! But please don’t guess your size. Many stores offer free bra sizing, so take advantage of it!
  • Try on, try on, try on – You may think you’re a certain size…but you almost certainly won’t be that size in every That’s why it’s important to try on everything. Don’t shy away from sizes because you think it’s too big, and don’t shy away from sizes thinking it’s too small and will never fit you. SIZE…IS…JUST…A…NUMBER.
  • Dress your shape – Curvy girls come in all different shapes and sizes. Once you know what shape you are, you will know what pieces will flatter you the most. There are loads of shape guides online to use as a reference. Whether you’re a triangle, rectangle, pear, hourglass, inverted triangle, or oval, dressing to your shape is key to looking your best!
  • Get a tailor – Let’s say you found a fab button-down top that actually fits around your boobs…no gaping around the buttons…but the rest of the top is waaaay too big. Your first instinct may be to put it back on the rack, but you’d be making a mistake and missing out on a great wardrobe staple piece. One of the things you will need to accept as a curvy girl is that a lot of clothing won’t fit you perfectly right off the rack. That’s no excuse for wearing ill-fitting clothes though! The answer is to take those important pieces to a tailor. It can make all the difference between looking sloppy and looking sensational!

 

 

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