Shop With Style

You’ve probably heard people with brown eyes lament and long for any other eye color. You might even hear them say, “Brown eyes are boring.” Well, actually, they’re probably the most versatile color to play off and enhance eye makeup! People with brown eyes don’t just have one perfect eye makeup look…they have dozens! So, truly, when you figure out what enhances those brown eyes, the rest is pure fun!

• What hue are your brown eyes? – To find what makeup look works best, we’ve got to figure out what shade of brown eyes you have. A good rule of thumb is that whatever your shade of eye (deep, medium, light), your best colors are usually found on the same level of colors. For instance, deep brown eyes usually look best with darker shadows, and can withstand darker liner…and so on.
• What shape are your brown eyes? – For the purposes of eye shadow application techniques, you will need to do some research on the shape of your eyes. Are they small, large, protruding, almond, hooded, wide set, close set? Once you find the shape, you will find the application technique that best enhances them.
• Don’t skip the basics – What are the basics? Primer and under-eye concealer, to be precise. Before any eye makeup look, on any eye color, you need to make sure that there’s a clean canvas. Primer ensures your shadow and liner stays put (or else why put it on in the first place?), and concealer eliminates any darkness or unevenness that may distract from your lovely eyes.
• Find your best colors – Each brown eye hue has a corresponding set of optimal colors that will help create the perfect eye makeup look for you. Dark brown – forest greens, dark grays, deep plums. Medium brown – purples, greens, coppers. Light brown – neutrals, golds, vibrant greens.
• Liner – Depending on the shape and shade of your eyes, as well as the eye look you are aiming for, there are a plethora of eyeliner colors and techniques you can employ! Just remember to stick with the colors levels that correspond to your eye shade (for instance, the lighter your eye color, the more you will need to avoid black liner). And don’t be afraid to add color with the liner: a plum or vibrant purple, a navy or bright blue.
• When in doubt, go for smokey! – It’s hard to beat a smokey eye, no matter what your eye color. Brown eyed beauties like Keira Knightly, Natalie Portman, and Kim Kardashian all love to rock a smokey look. Following the guidelines from steps 1-4 above, you should be able to create a smokey eye that you can turn to time and time again.
• Brows are crucial – Nothing ruins a beautiful eye look faster than a messy brow. Detect your perfect eyebrow shape, trim and groom them, define the arch. If your eyebrows are naturally light, they may tend to wash out your look. So, invest in an eyebrow tinting kit. Darkening by even one or two shades will make a huge difference to for your perfect eye makeup look, and your whole face, in general.
• Mascara is a must – You can’t have a perfect eye look without mascara of some sort. If your lashes are naturally light, consider sticking to a dark brown mascara (instead of black). And even if you don’t think it will make a difference, curl your lashes first! What good is knowing how to curl your eyelashes, if you don’t take a moment to do it? It will open up the look of your eyes like you won’t believe!
• A finishing touch of highlighter – No eye makeup is complete without highlighter. Sweep a light shimmering cream or pink color under your brow and in your tear duct to finish your look.

So, you have brown eyes, do you? You’ve got the best of the best, kid. The only eye color with no contrasting or complimentary eye color on the color wheel, as a brown-eyed baby, you can practically wear any color! Your perfect eye makeup is pretty much all of them…so get out there and flaunt it!

Not even the most die-hard makeup artist is completely perfect when it comes to their own makeup habits. We all get busy, forgetful, lazy. But there are some makeup missteps that could end up being detrimental to not only your makeup, but your skin. Thankfully, though, these are all easy fixes, and once you incorporate them into your routine, you’ll be back on track in no time!

• Not cleaning your brushes – Not only can this lead to bacteria growth in the brushes, but it can also end up costing a fortune! As dirt, dust, and makeup accumulate on the bristles, bacteria can thrive there too. And that same accumulation of gunk can cause the bristles of your most loved (and most expensive) brushes to break and fall out (sometimes sticking to your face during application). Yuk! Be sure to give your brushes a good cleaning with a mild cleanser every month or two.
• Blowing on your brushes – You’ve picked up a little too much product? Might as well give the brush a little blow to remove some of it, right? Wrong. Blowing on the brushes can transfer bacteria from your mouth and the air onto the bristles, which grows with each subsequent blow. Try tapping the brush on the side of the product or the edge of some other hard surface instead.
• Not washing your makeup off before bed – You’ve heard this a million times, we know. The reason you’ve heard it so much is because it’s true. Not only do your pores need to breathe, but your skin will have a harder time making room on the surface for new, pretty skin cells while the old, gunky cells are caked there. If you are really, really exhausted, using makeup wipes will do in a pinch, but you’re better off making it a practice to wash your face properly each night before bed.
• Not moisturizing before applying makeup – You might not think you need to follow this little practice, especially if your skin tends to be oily. But moisturizer has nothing to do with adding oil, and everything to do with keeping your skin hydrated. Also, skin that is not moisturized can often effect makeup application, making it look uneven and blotchy. Try adding a light daytime moisturizer with SPF to your routine before applying foundation. That way your skin stays hydrated, receives foundation more smoothly, and is protected from those harmful UVA and UVB rays.
• Using your hand to match your foundation color – Newsflash: your hand is not your face. It’s not even near your face. So why would the skin there be a good indicator of the skin on your face? The skin on our hands is exposed to sun and the elements a lot more often than that of the skin on your face, so it will almost definitely be a different color. If you’re out shopping and don’t want to mess up your makeup by swatching a new foundation across your cheek, try turning your head and applying a vertical line of foundation that is closer to your ear and one along your jawbone area. Those will give a better indication of a true match.
• Pumping your mascara – We admire your thriftiness. You want to get every last drop of that mascara out of the bottle. Or maybe you just want a little extra product on the wand. Either way, the only thing that pumping the mascara wand is doing is pushing air into the bottle…which is making the product dry up quicker. Opt for swishing the wand around the sides of the bottle instead.
• Matching your eye shadow to your outfit – Ok, so we all did this as kids. As far as we were concerned, it was a major cool thing to do. Then. But now, we know better…or, at least we should. Eye makeup, particularly shadow, is designed to make the most of your eye color. And its application is meant to make the most of your eye’s shape. So don’t cut your potential beauty short. You can Google the best eye colors/eye shadow combos, or just check out a color wheel to see what colors opposite your eye color will best make your peepers pop!

You’ve probably heard the saying, “Dress for Success.” Well, that’s easier said than done, especially if your budget is a bit thin. It’s a frustrating Catch-22: you need to dress the part to get a better job, but you can’t afford to dress the part until you get a better job. Luckily, there are some things you can do (yes, even on your current anorexic budget) to plump up your work wardrobe while you climb the corporate ladder.

• Sign up for sale alerts – Many websites, such as ShopItToMe.com, provide customized sale alerts. Simply choose which items you are looking for (in your initial wardrobe-building, focus on wardrobe staples such as pencil skirts, trousers, cardigans, etc.), and the site will email you with alerts when those items go on sale across the internet.
• Know what compliments your figure – If you are pear-shaped, you know to pick styles that hug your waist and flow away from your hips (A-line skirts are great). If you have an hourglass figure, you know you can pull off more body-hugging styles (but try to avoid items that are too clingy). If your figure is more boyish, you know to pick more feminine, flowing pieces. Once you know your body shape, a simple internet search will show you the silhouettes that flatter you the most.
• Find a tailor – Now that you know your best silhouettes, and you’ve found the deepest sales, you will be amazed at the difference a good tailor can make. In the skilled hands of someone who can nip, pin, and sew, a good article of clothing can be transformed into a fantastic article of clothing in no time flat. The best use of a tailor can be seen in that all-important professional wardrobe staple…the suit. Great suits can cost a small fortune, but a suit bought at a less expensive retail chain can be made to look as if it cost a small fortune…and made to look as if it was made for just for you… after your tailor has had their way with it.
• Focus on basics, not Louboutins – Sure those leopard print Louboutins look fierce, but when you are just starting out in the working world, spending an entire month’s salary on one or two pairs of shoes is absolutely ridiculous. And even though your feet will look fab, the rest of you will look like an impulsive, childish noob. You need decent quality shoes in black, brown, and nude. Those will work with just about anything in your closet.
• Invest in undergarments – No, we’re not talking about clearing the sale racks at Victoria’s Secret. We’re talking shapewear and bras. These are your foundation pieces for everything, and if they are ill-fitting, everything looks off. They don’t have to look pretty…they have to work. So go for form over fashion here. And don’t just go after the size you think you are… go get fitted for a bra, which is a free service in many stores.
• Know when to splurge and when to scrimp – There are certain wardrobe pieces that will never go out of style: black trousers, pencil skirts, a classic cashmere sweater, a fitted white button-down shirt, a large leather tote, etc. As you begin shopping with a more skilful eye, and as you begin earning more money, start filtering these “splurge-worthy” pieces into your closet. For now though, stick to the basics, and, most importantly… IGNORE LABLES. Besides, after you get through with the targeted sales, the flattering silhouettes, the shapewear, and the tailor, you’ll look like a million bucks!