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About Tifosi

Tifosi Optics was founded in 2003 by husband and wife duo Joe and Elizabeth Earley out of the belief that quality eyewear shouldnt have to break the bank. Nine years and millions of sunglasses later, Tifosi honors its commitment to bring quality, value pricing and excellent customer service to athletes worldwide. Tifosi is sold at 5,000+ retailers in over 38 countries.

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The Scoop on Cream VS Powder Eyeshadow

As women, we like choices (we pretty much demand them). And in terms of makeup choices, there are literally thousands of makeup products on the market. One of the most popular today is cream eyeshadow. I’m sure you’re more than familiar with its predecessor, powder eyeshadow, and cream shadow is not meant as a replacement for it. But they are obviously very different formulations, and best suited for different individuals and occasions. So what is it and how is it different?

Not only is cream shadow obviously a different formulation from powder eye shadow, it is more versatile. Cream shadow can actually sometimes double as a shadow base or lid primer, as long as you check the label (it will specify use as a base). This is perfect, especially if you are attempting makeup for hooded eyes. Since the hooded eye has a slight overlap of skin onto the lid, ordinary powder shadow and regular kohl liner can often be rubbed off within a matter of minutes after applying. Talk about frustrating! The best way to utilize cream shadow as a base is to pick a color complimentary to the powder shade you will be using. For instance, if you’re going for a simple smokey eye in browns, start with a shimmery taupe cream eye shadow (some excellent picks would be Clinique Touch Base for Eyes in Uplighting, Make Up For Ever Aqua Cream in 15 Taupe, and Maybelline Eye Studio Color Tattoo in Tough as Taupe. But if you really want to pop your eyeshadow color, choose a white cream base for the lid. Any color will look bold and vibrant over that.

Cream shadows also come in very matte colors that mimic various skin tones (such as Laura Mercier Eye Canvas, Lancome Aquatique Waterproof Eyecolour Base, and L’Oreal Magic De-Crease Eyelid Primer). Such creams are mainly used as eyelid “primers,” which act to smooth out the eye area, and provide an even canvas on which to create your eye makeup masterpiece. These matte skin tone finishes can be used to anchor any color powder eyeshadow to make the powder shadow “read true,” as opposed to the bolder or vibrant examples with colored primer bases above.

Cream eye shadow in a darker color can also be used alone to create wonderful smokey eye looks. They are easy to blend, easy to drag down under the lower lash line, and easy to smudge, for the ultimate in smoked-out sexiness. And as long as the formulation is long-wear, your smoky eye should last all night!

Powder eye shadow, on the other hand, is like a comfy pair of jeans. The ones you could never do without. You know just how they will fit, and just how to work them. You also know their limitations. Matte, shimmer, glitter, holographic, baked, loose, and pigment…powder eye shadow has come a long way, in the past 10 years alone. But basically, it is what it is. You know how you can use it, and you also know how long it usually lasts on your lids (All through the work day? What about a humid summer afternoon? A party night of dancing?). So yes, powder shadow, when worn alone, does have its limits. But one thing powder shadow can do is double as some of the best brow powder around! MAC shadows, in particular, have dozens of suitable “brow shades” of eye shadow (such as MAC Charcoal Brown, MAC Omega, and MAC Brun).

Basically, what you’ll find is that it’s impossible to say that one is better than the other when comparing powder to cream eye shadow. They are both amazing and useful in their own ways. And when used together…they create an unstoppable, unyielding, undeniable eye makeup tour de force! In the end, you’re the one who wins, since you get to use them both!

 

Genius Tips for Wearing a Hat with Style

It’s finally Fall. Time for layering and bundling up, and that includes your head! Not only are hats a practical way to keep warm (they prevent heat from leaving your body through the top of your head), but they are one of the most effortless ways to add flair to your outfit. But, in case your chapeau-topped ensemble isn’t quite working, there are some tips that can take it from drab to fab in no time.

  • Think Seasonal – First and foremost, Fall and Winter hats should be wool, cloth, or felt-type material. Save the straw hats for Spring and Summer, since the open weave of those materials can allow heat to escape your head.
  • Find the Fit – Hats come in so many sizes and fits, it can literally make your head spin. Just because a hat looks cute, doesn’t mean that it will fit your head properly. Make sure when choosing a hat that you can actually try it on…that means if you’re buying online, you need to either A) make sure the sizes are listed and you know your hat size, or B) you are buying from a site you are familiar with, and you are familiar with their sizing. If it’s too big, it will do nothing but slide down into your eyes, or blow off in a gust of wind. If it’s too tight…well…it will just look plain silly.
  • Consider Hair Length – Wearing a hat can change the whole look of your face, especially when taking into account your hair length. You will often find that close-fitting hats with less material compliment shorter hair, while larger, wide-brimmed hats look great on longer-length hair… but as with most things, you’ve got to experiment to see what works.
  • Consider Hair Style – If your hair is long enough to style, you have more options than long-and-loose. You can opt for a messy low bun at the back or side, or a loose braid, also at the back or side. Again, get in there and experiment!
  • Consider Your Outfit – Sometimes a hat can clash with what you’re wearing, so it’s important to take into consideration the style of your outfit. A loose beret or knit hat looks sharp with a body con shirt and skinny jeans or trousers. Boho styles are really complimented by floppy, wide-brimmed hats. And something sleek and tailored would be well suited to a close-fitting cloche style.
  • Color – Since it is Fall, with Winter on the way, you might as well try to embrace and incorporate some of the colors of the season. Yes, black is a classic, as is grey, and they can usually go with anything, but be bold and look for berries, rust colored, and dusky-hued varieties.
  • Give it Your Style – As with so many points above, it all comes down to experimentation. If you feel like adding a brooch or feather to a hat…do it. Make it yours. You will ultimately (hopefully) own whatever look you rock, so rock it with confidence!

 

Classic Beauty and Makeup Must-Haves (Part Two)

Let’s continue our exploration of the best and brightest of makeup and beauty’s all-time faves. These are the products that have been propelled into the must-have Hall of Fame, not only due to their overwhelming popularity, but for their constant high-quality performance. To get on this list, it’s not enough for a product to have a season of “gotta have it.” Nope. To be named here, a product must go the distance, over and over, to prove its worth. Maybe they came onto the market last year…or last decade…but they all have earned their spots on this list, as well as in our hearts!

  •             Butter London Nail Foundation – Over the past few years, we’ve come to know and love the bold colors with the cheeky British names. They all really hold their vibrancy, and wear so well. But one of the most unassuming looking Butter London products is also one of the most amazing! The Butter London Nail Foundation works behind the scenes to flawlessly smooth out any ridges and bumps so your finished product has a perfect satin finish.
  •         Bare Escentuals Powder Foundation – When this foundation first came on the market, no one quite knew what to make of it. A powder foundation… with medium coverage… that was actually good for your skin? What is this magic?! But Bare Essentuals has proven itself year after year, garnering more devotees by the day. No caking. No creasing. No breakouts. No oil. Perfection. Swirl, tap, and buff!
  •           The Original Beautyblender – It looked like a gimmick at first. And it’s certainly had dozens of copy-cat products claiming to work as well. But there really is only one Beautyblender. The pointy end gets in all those tight spots next to your nose and around your eyes, while the rounded end smooths out all the other spots. The tap-and-rock method, thanks to the sponge’s unique consistency, really helps to get that foundation and concealer blended flawlessly. Airbrush perfect.
  •            L’Occitane Shea Butter Hand Cream – Yes, it’s French, and that does secretly make us feel extra fancy when using it. But that alone wouldn’t get the L’Occitane Shea Butter Hand Cream on this list. The lush 20% shea butter formula absorbs quickly and completely, and the smell is divine! Our purse would feel empty without it (and our hands would definitely be cracked and dry)!
  •            Ole Henriksen Truth Serum – For years, beauty science has been trumpeting the effectiveness of Vitamin C in increasing cell turnover and eliminating dark spots and acne scars. But the real genius of the Ole Henriksen Truth Serum is the smooth, fast absorbing gel. Your skin feels instantly moisturized, while under the surface, that Vitamin C is hard at work making you even more beautiful!

 

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