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About Altra

It started with a shoe in a toaster oven. Golden Harper, an elite runner and running store manager in Northern Utah began to notice the design of traditional running shoes was hurting customers more than helping them. He began experimenting on their shoes and used a toaster oven to peel back the midsole, carve out excessive heel height, and modify the shoe to a “Zero Drop” profile. Harper and industry research believed excessive heel height encouraged a high-impact heel strike. Once his customers fell in love with his Zero Drop modifications and saw they helped encourage a low-impact landing, he knew he had an innovative solution to a better run. A few years and awards later, Altra has evolved from the inside of a toaster oven to a Top 10 running specialty store brand. We are the only running shoe company to provide a complete line of footwear with a FootShape™ toe box and Zero Drop™ platform. Our innovative footwear allows your foot to remain in a comfort, natural position throughout your run and let you run the way you were born to. Give your run what it’s been missing and the freedom your feet deserve with Altra Footwear.

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Accessories you cannot live without

We often focus a lot on what to wear and our accessories often find themselves second in the grand scheme of things when we are deciding on an outfit for a night out. It is my honest belief that you can accessorize a simple outfit and make it go from ok to wow with just a few simple statement pieces, so read below for a few simple pieces to help change your outfit from plain to amazing in just a few simple steps.

 

A great statement necklace

If you have selected a simple, block color outfit such as a plain black jumpsuit or a black top with a pair of black skinny jeans or trousers, a big, bright and bold statement necklace can really pull together and set off your entire outfit. If you feel comfortable select a large, chunky necklace, in block colors to add a bit of color and style to a plain outfit.

 

A dazzling clutch purse

If you are heading out for the evening you might want to style a simple outfit with a clutch purse. You will find a brightly colored clutch will help to either brighten up a simple outfit or keep a busy outfit looking stylish, elegant and unfussy.

 

Simple, yet elegant heeled shoes

Shoes are one of the most pivotal parts of any outfit and if you are looking for an elegant look a simple pair of strappy sandals really can help to bring your overall look together. If the weather does not really allow for sandals, which is especially true in many places throughout the winter, then a simple pair of court shoes or heeled boots while work just as well.

 

A pair of statement earrings

Earrings are a simple addition to your outfit and you can go two ways with them. If you are looking to go simple with your accessories because you have a bit more of a bright or fussy outfit, a simple pair of studs can help to make any outfit look classy. If you feel like your outfit needs more color you can consider a colourful pair of statement earrings.

 

Do not dismiss hair accessories

If you have longer hair you might want to consider some accessories for your hair. If you have your hair loose around your shoulders you might want to add a simple or sparkling headband. If you are attending a formal event, such as a wedding, a fascinator works well instead of committing to a full on wedding hat. Other hair options include clip in florals or a nice simple hair clip to keep your hair off of your face.

The Best Natural Makeup Look For Green Eyes

Sure, your green eyes are naturally stunning, but that doesn’t mean you necessarily feel comfortable going without eye makeup altogether. To have the best of both worlds, why don’t you experiment with some natural makeup looks? To gather some inspiration, Google images of some celebrities with green eyes and natural makeup. And once you’ve gotten those creative juices flowing, it’s time to take a try for yourself!

Primer – The first step in creating both bold and natural makeup looks is to start with lid primer. Lid primer (like bareMinerals Prime Time Brightening Eyelid Primer) will give you an even canvas, and will also cut down on your need to add tons of eye products to cover blotchy coloring. Apply to entire lid, from lashes to brow and blend. You can also run a little under your lower lash line and blend.

Shadow – If you’re after natural looking makeup tips, you should know what we’re going to recommend: natural, subtly hued shadow colors. Think light taupes, tans, peaches, and crèmes. Sweep  a bone, vanilla, or light peach shade onto your lid, from lashes to crease. For a touch of definition, blend a matte tan, light matte gray, or matte taupe through the crease and slightly above it, then out into the outer V, and run some along your lower lashes as well. Remember, your goal is to look natural, not naked, so a little bit of muted shadow is perfect. A lovely all-inclusive kit is the Lancome Hypnose Star Eye Shadow Palette in Color ST3 Terre d’Ivoire.

Liner – The key to using eyeliner in natural makeup looks is that there should be no harsh lines. Some people use a dark brown or gray shadow as liner, while some opt to smudge a soft kohl pencil along the upper and lower lashes. Unless your skin coloring is very dark, try to avoid using black as a liner color. Stick to browns, grays, and plums, and always smudge. A great one to try is the bareMinerals Round The Clock Waterproof Eyeliner. It’s a waterproof formula, but it goes on smoothly and blends like a dream.

Brows – Well groomed brows are one of the most important factors in natural makeup looks. Without them, your face loses all context and balance. Fill them in with a shadow no darker than one shade beyond your hair color, and use a brow wand (basically a bare mascara wand) to soften your strokes after applying product. A pencil can be used here, but it’s very easy to go too dark with a pencil. A pencil can also tend to make the brows appear too “done.” Remember, you’re going for natural. If you are unsure of your best eyebrow shape, you can visit a salon for professional grooming. Or, you can invest in a brow kit (we love Anastasia Beverly Hills Brow Powder Duo) and then take to the Web. There are thousands of valuable tutorials online that will help show you the basics of shaping your brows beautifully!

Mascara – When adding mascara to a natural look, be sure not to pile on the product; a Twiggy-esque tarantula eye won’t exactly be considered “natural.” Also, consider not reaching for the blackest-black mascara you can find. Blondes and light redheads do well with brown mascara, while brunettes and darker redheads can use a soft black. For darker hair and skin, go for a dark black mascara, but try not to over-apply. One of our favorite mascaras also just happens to be one of the best natural mascaras: Physician’s Formula Organic Wear. The formula goes on smoothly, and it is 100% organic and safe for your peepers! We love that!

Contrary to popular belief, effective natural makeup looks can take at least a little bit of effort. Your goal is to highlight and accentuate your natural, beautiful features, while camouflaging imperfections. With the right products and the right application, you will make “natural” look effortless!

 

How to Fabulously Dress a Boyish Figure

Oh great…just in time for the Victoria’s Secret runway show. Curves, curves, curves. That’s all you seem to see and hear about in the fashion magazines today. Celebrity style magazines also have more than their fair share of curves, thanks to such glamazons as Kim Kardashian, Jennifer Lopez, and Beyonce gracing the glosses pages. But if you’ve got a boyish figure, you might find it hard to identify, let alone rock those feminine, figure-hugging styles with any confidence. The good news is that you don’t have to wear Lycra to look like a glamorous woman. It’s all about fit, creative camouflage, and illusion! Here are the basics:

What identifies a boyish figure?  Typically, boyish figures are also known as “lean” or “athletic.” Shaped more like a ruler than an hourglass, your hips are narrow and your waist is small, as are your breasts.

What to avoid:

  • Strapless anything
  • Shapeless clothes, clothes that are too loose
  • Body-con from top to bottom, you need to always wear at least one piece that is more structured with one piece that can create curves

Tops: One of the best features of that lean figure of yours will be your shoulders, so tops with high necklines, crew necks, boat necks, sleeveless, and halter tops will help to show off your shoulders will creating the illusion of a slightly larger bust. Also don’t forget great camouflaging helpers like ruffles and peplums. Not only will they add a distinct air of the feminine about you, but they act to add dimension without adding bulk or swallowing you up.

Jackets: Tailoring is key, as it is with jackets for every other body type. You are looking to add curves, so look for a structured jacket, or  a shorter jacket that nips in at the waist (with a tie or a button), and then softly flairs out. Cropped cardigans also help to “create” a waist for you. Another benefit of your lean figure is that your jackets can definitely have embellishments, and you can accessorize both jackets and cardigans by layering on a thin belt…again, helping to create curves where there aren’t many.

Bottoms: It might be tempting to go for tight or boxy mini-skirts, but instead, you should opt for softer yet flattering silhouettes, like circle or skater skirts. If you’re looking to go longer, fishtail or mermaid shapes are so flattering and absolutely girly. In terms of pants, you can definitely pull off cropped straight cuts, but don’t discount the effect of a great pair of structured, boot-cut trousers. Skinny jeans, leggings, and jeggings will work well, as long as they are paired with a slightly more flowy top, or layers like a ruffled blouse and a short cardigan. Low rise jeans with wide waistbands are a good choice too, and don’t forget that a bit of detailing on the hips and butt will also help to give the illusion of a curvier figure.

Dresses: Obviously, the best dress for the boyish frame will create curves. That means a flowy fabric, nipped in at the waist. Don’t shy away from ruffles, embellishment, or fullness at the bust, since your narrow hips will balance it out. Look for empire and A-line shapes, or dresses with a fuller skirt. The most important thing to keep in mind is that you need movement in your dress, not something too clingy. Dresses with movement will skim your boyish figure but nip in at the waist, giving the appearance of more curves.

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