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About The Row

THE ROW was established in 2006 by Ashley Olsen and Mary-Kate Olsen. Since its launch, the brand has expanded to include a range of ready-to-wear, eyewear, and handbags. THE ROW reflects a sense of relaxed and timeless elegance, focusing on fine fabrics and the perfect fit. In 2012, The Council of Fashion Designers of America named Ashley and Mary-Kate as Womenswear Designers of The Year. Part of THE ROW’s mission is to support high-end fashion manufacturing in the US.

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Essential Shapeware You Need Right Now

Holiday season = party season! With the holidays upon us, you’ll no doubt be planning your outfits for more than one festive get-together. Hair, shoes, jewelery, makeup…all planned. But you best not forget the most important piece…the shapeware! Before there was Spanx, there were girdles, but shapewear has evolved well past both now! So we’ve got 5 of your must-have pieces for the holidays, and beyond, right here!

Before we get to the list, there are some important things to know about picking out shapewear:

  • Stay with your size – Don’t think, “Well, I wear a large in everything else, so I’ll go with a medium in shapewear to really suck things in!” Nope. It doesn’t work like that. A smaller size won’t make you look smaller. Shapewear cannot make extra pounds disappear. As much as we might like it to be magic, it’s still governed by science. Choosing a smaller size will only relocate that fat to other, even less flattering places. So stick with your size, and let the shapewear do the rest!
  • Know the difference between medium and strong construction – If your shapewear doesn’t have a “performance level,” look at the label. The higher then nylon/Lycra content, the more dramatically it can change your shape. Just keep in mind the above rule…shapewear can smooth out bulges, but it does not “disappear” extra pounds.
  • High waist=smooth lines – There is nothing worse (or more uncomfortable) than the waistband of a girdle cutting into you or rolling down. That’s why you should be looking for pieces with higher waists. They will ensure a smooth, curvy waist. Some pieces are even designed to hook to your bra to ensure the waist won’t roll down!

5 key pieces of shapewear every woman needs:

  • Wear-Your-Own-Bra Torsette tank – This amazing little tank can smooth out your waist, tummy, and back while allowing your bra to keep your boobs full and shapely, not flattened and smooshed. The hem of it can also be used as a layering piece, as you would any other tank top.
  • WYOB Singlet – This is the piece you will want if you’re wearing a body-con dress or pants. As with the above, it will allow your bra to do its job while keeping your entire mid torso, from your waist to your thighs, seamlessly smooth and toned looking.
  • High-waisted Shaping Mid-Thigh – Perfect for under dress pants or a longer skirt. The high waist will keep your torso smooth, while the longer line keeps your butt/thighs toned and looking cellulite-free.
  • Half-slip with Built-in Panties – This is such a versatile and perfect piece! Worn under any body-con skirt or dress, the built-in panties help keep it in place, and your tummy, thighs, and butt looking fab.
  • Waist-Cincher – If you’re looking for a little extra oompfh in the “hourglass” department, this piece of shapewear is a must-have. Yes, its more restrictive version has recently been made famous by Kim Kardashian, getting the credit for “waist training” her figure back into shape after childbirth…but this version is much more wearable. The hook-and-eye closures and strong “boning” will nip you in, in just the perfect spot for creating an hourglass look to go gaga for!
The Perfect Eye Makeup for Brown Eyes

You’ve probably heard people with brown eyes lament and long for any other eye color. You might even hear them say, “Brown eyes are boring.” Well, actually, they’re probably the most versatile color to play off and enhance eye makeup! People with brown eyes don’t just have one perfect eye makeup look…they have dozens! So, truly, when you figure out what enhances those brown eyes, the rest is pure fun!

  • What hue are your brown eyes? – To find what makeup look works best, we’ve got to figure out what shade of brown eyes you have. A good rule of thumb is that whatever your shade of eye (deep, medium, light), your best colors are usually found on the same level of colors. For instance, deep brown eyes usually look best with darker shadows, and can withstand darker liner…and so on.
  • What shape are your brown eyes? – For the purposes of eye shadow application techniques, you will need to do some research on the shape of your eyes. Are they small, large, protruding, almond, hooded, wide set, close set? Once you find the shape, you will find the application technique that best enhances them.
  • Don’t skip the basics – What are the basics? Primer and under-eye concealer, to be precise. Before any eye makeup look, on any eye color, you need to make sure that there’s a clean canvas. Primer ensures your shadow and liner stays put (or else why put it on in the first place?), and concealer eliminates any darkness or unevenness that may distract from your lovely eyes.
  • Find your best colors – Each brown eye hue has a corresponding set of optimal colors that will help create the perfect eye makeup look for you. Dark brown – forest greens, dark grays, deep plums. Medium brown – purples, greens, coppers. Light brown – neutrals, golds, vibrant greens.
  • Liner – Depending on the shape and shade of your eyes, as well as the eye look you are aiming for, there are a plethora of eyeliner colors and techniques you can employ! Just remember to stick with the colors levels that correspond to your eye shade (for instance, the lighter your eye color, the more you will need to avoid black liner). And don’t be afraid to add color with the liner: a plum or vibrant purple, a navy or bright blue.
  • When in doubt, go for smokey! – It’s hard to beat a smokey eye, no matter what your eye color. Brown eyed beauties like Keira Knightly, Natalie Portman, and Kim Kardashian all love to rock a smokey look. Following the guidelines from steps 1-4 above, you should be able to create a smokey eye that you can turn to time and time again.
  • Brows are crucial – Nothing ruins a beautiful eye look faster than a messy brow. Detect your perfect eyebrow shape, trim and groom them, define the arch. If your eyebrows are naturally light, they may tend to wash out your look. So, invest in an eyebrow tinting kit. Darkening by even one or two shades will make a huge difference to for your perfect eye makeup look, and your whole face, in general.
  • Mascara is a must – You can’t have a perfect eye look without mascara of some sort. If your lashes are naturally light, consider sticking to a dark brown mascara (instead of black). And even if you don’t think it will make a difference, curl your lashes first! What good is knowing how to curl your eyelashes, if you don’t take a moment to do it? It will open up the look of your eyes like you won’t believe!
  • A finishing touch of highlighter – No eye makeup is complete without highlighter. Sweep a light shimmering cream or pink color under your brow and in your tear duct to finish your look.

So, you have brown eyes, do you? You’ve got the best of the best, kid. The only eye color with no contrasting or complimentary eye color on the color wheel, as a brown-eyed baby, you can practically wear any color! Your perfect eye makeup is pretty much all of them…so get out there and flaunt it!

 

The Must-Have Guide to Eye Makeup Brushes

Just as a painter requires different brushes of all sizes and shapes to create a masterpiece, so too will the right choice in eye makeup brushes make your face shine like the work of art it is! There’s no need to break the bank buying fancy brushes, though (and trust us, you could easily break the bank with some makeup brushes on the market today)… we’ve got a list of your absolute ש-have eye makeup brushes right here!

  • All-Over Shadow Brush (similar to a MAC 239, SEPHORA COLLECTION Pro Allover Shadow Brush #12 ) – This will be your eye makeup brush workhorse (and it was probably the first real brush many of us bought when learning how to do eye make up). A great all-around brush, the flattened head, dense bristles, and medium length head works well for the general goal of applying eye shadow. Pressed eye shadow, pigment eyeshadow, baked eyeshadow… this brush can handle it.
  • Blending Brush (similar to a MAC 217) – This is one of those eye makeup brushes that will save almost any heavy-handed eye makeup application. Fluffy, soft, long bristles can gently diffuse any dark or harsh lines, and blend even the most contrasting shades seamlessly. Best used through the crease and into the outer v.
  • Eyeliner Brush (similar to MAC 219 Pencil Brush, MAKE UP FOR EVER 258 Large Precision Eyeliner Brush) – The fine, pointed tip is perfect for applying cream or gel liner, or precisely applying shadow either on top of, or in lieu of, gel liner.
  • Stiff Dome Brush (similar to SEPHORA COLLECTION Classic Crease Shadow Brush #73, SEPHORA COLLECTION PRO Tapered Crease #19) – Useful in any number of eyeshadow application techniques, this is also known as a crease brush. The bristles are longer and stiffer than a regular shadow brush, which creates a nice crisp area of definition with shadow through the crease. You can also easily work it into the outer v to really elongate the shape of the eye. (Another contender for the best crease brush is the SEPHORA COLLECTION Pro Angled Shadow Brush #13… the angle of the bristles fits so nicely in the crease area!)
  • Short Angled Brush (similar to a MAC 266) – Not only is this brush great for applying gel and shadow liner, it is a must-have for filling in and defining eyebrows! And if you need to go in and fill any bare patches missing liner after adding falsies over liner, you can dip the point of the brush into some gel or liquid, then dab the bare spots. (This is one of those fake eyelashes tips you probably won’t remember until you have it happen to you).
  • Short Smudge Brush (similar to a MAC 214) – One of our favorite eye makeup brushes…ever! This brush has short, stiff, rounded bristles and it’s perfect for smoking out a lash line. It also works wonders to smudge out pencil liner, providing that smoldering look you long for with dark eye makeup or a smokey eye.

And there you have it! The most comprehensive list of must-have eye makeup brushes for any woman’s beauty arsenal. If you add a foundation brush, a powder brush, a blush brush, and a concealer brush, you will have a great basic set of tools capable of creating any makeup look you can imagine!  Now go make your masterpiece!

 

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