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About Anita

It all began in Dresden back in 1886 when Ernst Max Helbig, great-grandfather of today's owner, Georg Weber-Unger, first set up the company. In the early years we produced elastic braces and heavy, yet also elastic, body belts. Men and women were rather heavyset back then, which meant these types of articles were highly sought after!Sales and distribution branches were established in the USA, Portugal, Belgium, Spain and Poland. A new building was constructed for our world-wide logistics centre in Kufstein; the company began investing in Asia, establishing its own production branches in Thailand and Myanmar.

Why Shop Anita at Zappos

Shopping at Zappos is a great way to spread your horizons when it comes to your shoes. Hard to get shoes for Anita, hard to find sizes, and collaborations are king on Zappos. Even better, you can find some of the best deals on higher end shoes. For women (or men) who have unusual shoe sizes, either bigger, smaller, wider, or narrower, Zappos offers you the widest range. Of course, there is no better place to shop for Anita, especially if you need something a little left of center.

Most importantly, Zappos has a great customer support system that allows you to return your shoes if they don’t fit or they aren’t just what you wanted.

SHOP NOW ANITA at ZAPPOS

The Hottest Deals for Anita

Yes, that's right, we searched all over the web and found the hottest deals for Anita

Winning Tips for Hooded Eye Makeup

If you’ve got hooded eyes, then you know what a challenge applying eye makeup can be. While everyone else seems to just sweep on a fierce cat-eye, you’re trying to figure out how to keep it on, let alone apply it. Sure, some of the most popular young celebrities today, like Blake Lively, Taylor Swift, and Jennifer Lawrence, have hooded eyes, and their eye makeup manages to look fabulous all the time, but they also have the benefit of countless makeup artists at their beck-and-call. Lucky for you though, there are some simple tips you can use to make your hooded eyes really pop!

  • Primer is your best friend – This is the single most important element of applying makeup for hooded eyes! Since your upper lid tends to fold over and hide your lower lid, any eye makeup you apply there is likely to be rubbed off quickly by the friction, so primer (like Urban Decay Eyeshadow Primer Potion, or Benefit Stay Don’t Stray) will provide your products with loads more staying power. Apply from base of lashes to just below the brow bone and blend in, then allow to dry before applying any other products.
  • Brows – You might not realize it, but unkempt brows can actually make your hooded lid look even heavier. Likewise, an over-plucked brow creates the appearance of more lid space, which draws attention to your hood. If you are unsure about the best shape for your face, go to a salon. They can help you get the basic shape established, so then all you will have to do is maintain. To keep them filled in, the best eyebrow makeup is usually powder, applied with a stiff angled brush. Powder often looks more natural than pencil, but the best brows usually combine both! Try a combo of Anastasia of Beverly Hills Brow Wiz and Smashbox Brow Tech.
  • Use smudge-proof, water-proof liner and mascara – Again, if you constantly wrestle with disappearing eye makeup, the formulation of your products could be the culprit. You might have shied away from “smudge-proof” or “water-proof” before, but there are such great products out there, like the Urban Decay 24/7 Glide-On Eye Pencil, that go on smoothly, blend effortlessly, and, most importantly, stay on! If it’s the removal of those smudge-proof and water-proof liners and mascaras that has you fretting, a product like Neutrogena Oil-Free Eye Makeup Remover will quickly and gently wipe your eyes completely clean.
  • Shadow placement – This is probably the second most important element in hooded eyes makeup, right behind using primer. With the sagging skin of hooded eyes, typical eye makeup tutorials often don’t apply to you. But don’t lose heart! You just need a slightly different placement technique. The goal is to camouflage the hooded skin to create the illusion of a more balanced, open eye using light and dark color placement (light colors bring forward, and dark colors recede). So, after your lid primer is dry, sweep a light, shimmery shade all over the lower lid. Next, apply a darker, matte shadow into the outer V (extending it a bit up and out). And now for the real magic…looking forward, with your eyes relaxed (so you can clearly see the hood), sweep a darker matte shadow in and slightly above your crease (yes, onto the lower part of the hood). In a light, windshield-wiper motion, bring the shadow about half way in, then connect it with the shadow in the outer V. The darker shadow will help to recede the skin of the hood. Always remember, if you’ve got hooded eyes, always have a matte shadow pallet handy!

 

Classic Beauty and Makeup Must-Haves (Part One)

Every year, dozens of “new and amazing” beauty and makeup products are introduced onto the market. And every year, more than half of them fall by the weigh-side and are forgotten in months. Depending on the money behind the launch campaigns, they may have made you believe you absolutely, positively, could not live without forking over your hard-earned money to snap up their latest and greatest product…but that doesn’t mean you’ve ever bought the product again. Thankfully though, there are many products out there worthy of purchase, over and over. These are the classics. The “Holy Grail” makeup must-haves. Maybe your Mom introduced you to a few of them. Maybe you will introduce a few to young girls in your life. Either way, we found 20 true keepers…and here are the first 5!

  • CND Stickey Base Coat – Those of us who constantly have to wage the war of peeling and chipping nail polish have experimented with every way possible to keep that polish on longer. Every base coat claims to help get the job done, but only one has ever really done so. This one. The tint might not be perfect for nude and sheer colors, but for every other color, it’s a definite go-to.
  • Queen Helene Mint Julep Masque – Perhaps you remember this from your Mom’s (or even your Grandma’s) bathroom cabinet? Yep, it’s been around that long. Not only is it one of the most inexpensive beauty products you could hope for, but the mint and clay help to squash oil, nix shine, and clear out pores beautifully. Best yet, your skin won’t feel overly dry afterwards.
  • Crest Whitestrips – Thanks to these little miracle strips, we’ve long said goodbye to harsh and messy bleach trays, as well as super-expensive dentist whitening visits. White teeth and a smile are always your two best ways to make a lovely statement every time you walk in the room. In just 30 minutes, your pearly whites will be even whiter. Perfect.
  • LORAC ‘Front of the Line PRO’ Liquid Eye Liner – It’s ok to admit it if you’re not great with applying liquid eyeliner. It takes a skilled hand and lots of practice. That’s why this product made the must-have list. Since its introduction, it’s made those classy cat eyes and winged flicks flawless for us…the perfect blend of liquid liner and controlled applicator (bye-bye thin little brush).
  • Maybelline Great Lash Mascara – The green and pink bottle is downright iconic! It’s inexpensive, found in every drugstore, and gives you long, defined lashes every time. If you are partial to more voluminous lashes, you can even use this mascara in a classic runway trick: Apply one coat of mascara, then using a Q-tip or a clean mascara wand, dredge each side of the lashes with a light coating of baby powder, then apply a second coat of mascara…and voilà!

Stay tuned for more from our list of 20 Beauty and Makeup Must-Haves!

Six Timeless Watches To Add To Your Collection

Ever since we all started using our phones as clocks, we have gotten away from wearing watches, which are really great pieces of jewelry that can last a lifetime. However, there are signs that fashion is shifting back toward using watches as focal points of outfits. Here are a few pieces to start building your collection before everyone else does:

Something Classic

A classic watch is something that will never go out of style. These are the watches that have metallic accents, neutral colors, and can basically work with any outfit, from a pair of jeans and a t-shirt to a business suit.

If you are going to invest in a watch of this kind, ensure that it comes with a sturdy band for daily wear.

Something Casual

Watches you wear the to grocery store or to the movies are different than watches you’d wear elsewhere. They are made to be worn and roughed up a little bit. That doesn’t mean that they have to lack style, however. Instead, go with a unique wrap-around watch or something that has a gimmicky finish to it. That will help you to dress down any outfit but still have the feeling and appearance of a great watch.

Something Gold

In general, we tend to overlook gold jewelry and watches because we don’t always wear it. So much of fashion today caters to silver jewelry. However, a gold watch is a classic that is never going to go out of style. Just having one around is important, whether you have no other gold jewelry or you do.

Go for a gold in a shade that you like – if you don’t like yellow gold, go for something lighter or a beautiful rose gold color.

Something Funky

There are a few designers out there who make some of the funkiest, funniest watches to wear. These have bright colors, interesting dial options, and even bright bands. These aren’t going to be the watches that you wear on a daily basis, but rather the ones that will give you a little bit of a laugh when you need one.

Something Glitzy

Let’s be honest, we all dream about owning a Rolex or some watch adorned in diamonds. For most of us, that isn’t quite a reality just yet. However, you can get the next best thing by finding a watch that is decked out with some rhinestones or some glitter. You won’t get quite the same look, but they can be fun to wear when you want to have a little extra glamor.

Something For Play

Do you exercise a lot? Go on runs or go kayaking? You likely will want a watch for those activities (especially if you don’t want to get your phone wet) but don’t have one that you want to beat up. Investing in a great sports watch is the perfect way to motivate yourself to get out there and get moving.

A great watch is a piece that you can hold onto forever and even pass to your children. However, having one watch is never going to be enough for all that life throws at you. These are just a few of the watches you will need to have a truly complete collection.

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