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About Armani

The name Armani has been synonymous with unrivaled Italian style all over the world for over 30 years. Perhaps best known for revolutionizing fashion with his unstructured jacket in the Eighties, Giorgio Armani has continued to define the well dressed ever since. Giorgio Armani was established in Milan in 1975 and through his clear stylistic vision, coupled with a deep understanding of his client’s needs he proved instantly popular with the discerning Italian fashion savvy. To further his domestic success he went on to collaborate with the Hollywood movie industry, bringing him worldwide acclaim. The designer subsequently saw himself become a household name after his clothes appeared on Richard Gere in the iconic 1980 movie "American Gigolo" and he has remained one of Hollywood’s favorite designers ever since. In 1981 the young line Emporio Armani was introduced - today Giorgio Armani’s flawless style has branched off into a range of collections from the Haute Couture line Armani Privé, to the casual approach of Armani Jeans. An understated sense of chic and excellent craftsmanship are the common threads that bind the Armani World together. Over the years, the label has further expanded into cosmetics, furniture design and - since 2005 - into signature Hotels and Resorts.

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How to Fabulously Dress a Boyish Figure

Oh great…just in time for the Victoria’s Secret runway show. Curves, curves, curves. That’s all you seem to see and hear about in the fashion magazines today. Celebrity style magazines also have more than their fair share of curves, thanks to such glamazons as Kim Kardashian, Jennifer Lopez, and Beyonce gracing the glosses pages. But if you’ve got a boyish figure, you might find it hard to identify, let alone rock those feminine, figure-hugging styles with any confidence. The good news is that you don’t have to wear Lycra to look like a glamorous woman. It’s all about fit, creative camouflage, and illusion! Here are the basics:

What identifies a boyish figure?  Typically, boyish figures are also known as “lean” or “athletic.” Shaped more like a ruler than an hourglass, your hips are narrow and your waist is small, as are your breasts.

What to avoid:

  • Strapless anything
  • Shapeless clothes, clothes that are too loose
  • Body-con from top to bottom, you need to always wear at least one piece that is more structured with one piece that can create curves

Tops: One of the best features of that lean figure of yours will be your shoulders, so tops with high necklines, crew necks, boat necks, sleeveless, and halter tops will help to show off your shoulders will creating the illusion of a slightly larger bust. Also don’t forget great camouflaging helpers like ruffles and peplums. Not only will they add a distinct air of the feminine about you, but they act to add dimension without adding bulk or swallowing you up.

Jackets: Tailoring is key, as it is with jackets for every other body type. You are looking to add curves, so look for a structured jacket, or  a shorter jacket that nips in at the waist (with a tie or a button), and then softly flairs out. Cropped cardigans also help to “create” a waist for you. Another benefit of your lean figure is that your jackets can definitely have embellishments, and you can accessorize both jackets and cardigans by layering on a thin belt…again, helping to create curves where there aren’t many.

Bottoms: It might be tempting to go for tight or boxy mini-skirts, but instead, you should opt for softer yet flattering silhouettes, like circle or skater skirts. If you’re looking to go longer, fishtail or mermaid shapes are so flattering and absolutely girly. In terms of pants, you can definitely pull off cropped straight cuts, but don’t discount the effect of a great pair of structured, boot-cut trousers. Skinny jeans, leggings, and jeggings will work well, as long as they are paired with a slightly more flowy top, or layers like a ruffled blouse and a short cardigan. Low rise jeans with wide waistbands are a good choice too, and don’t forget that a bit of detailing on the hips and butt will also help to give the illusion of a curvier figure.

Dresses: Obviously, the best dress for the boyish frame will create curves. That means a flowy fabric, nipped in at the waist. Don’t shy away from ruffles, embellishment, or fullness at the bust, since your narrow hips will balance it out. Look for empire and A-line shapes, or dresses with a fuller skirt. The most important thing to keep in mind is that you need movement in your dress, not something too clingy. Dresses with movement will skim your boyish figure but nip in at the waist, giving the appearance of more curves.

Festive Party Eye Makeup Ideas

You’d like to think of yourself as pretty hip, sometimes adventurous, and you definitely know a thing or two about makeup. So when you get invited to a party, you immediately think of all the wonderful, slightly daring, party eye makeup looks you want to try…but when the night comes, you settle for the safe-but-pretty brown smokey eye and marginally-brighter-than-you-normally-wear red lip. Well, we say no more! No more playing it safe! It’s a party…you should have party eye makeup to match!

  • Glitter girl – The easiest, fastest, and most fun way to get the party look you’re after is to go for glitter! Party eye makeup is glitter eye makeup. And glitter eye makeup needs a good lid/shadow primer first (best picks: Urban Decay Primer Potion and Too Faced Glitter Glue). Apply to lid and allow to dry before patting on glitter shadow (pat…don’t sweep! It will go everywhere). There are many powder shadows with anywhere from a little to a lot of glitter, but if you want to pack a true punch, check out a glitter pigment (MAC has several amazing shades).
  • Metallics – Metallic eyeshadow brings a lovely and highly reflective shimmer to the eye area. Here, too, a good primer is recommended before use, since this party is going to put your new party eye makeup through its paces. Metallic shadow can also be used along with matte shadows to create a sultry and edgy smokey eye.
  • Big lashes – Another winning way to make a big statement is with big lashes! You can flaunt your own by first curling with your trusty ELF eyelash curler, applying lash primer, and then two coats of the best thickening mascara you can find (Dior Show or Maybelline The Falsies are both awesome for adding volume and length). Of course you can opt for false lashes too! There are literally hundreds on the market to choose from (some of the best picks for quality and cost are Eylure, Ardell, and Dolly Wink). Many are natural hair or mink eyelashes, and are reusable. All it takes to create a look is eyelash glue, and a little imagination!
  • Liquid eye liners – The choices of liquid eyeliners and liquid eyeliner styles today can help create incredible and fun eye looks. And liquid liners aren’t just black and brown…there are bold and vivid brights, sparkling jewel tones, mega metallics, and even glitter! Line just the top lashes for a flirty pop, or line the entire eye for an exotic wow!

There are so many eye makeup options, you can’t help but step out of your comfort zone in the most beautiful and daring way. Remember, you’re going to a party or event… your makeup is not supposed to look like you’re just heading out to the grocery store or a regular ol’ day at the office. With a little courage, your look will no doubt win rave reviews from your friends…but, more importantly, your new party eye makeup will make you smile and give yourself a silent pat on the back every time you pass a mirror.

 

5 Ways Coconut Oil Can Amp Up Your Beauty Routine

When the buzz about the uses and benefits of coconut oil first started up, lots of people just assumed it was either hype, or a bunch of nonsense from the “all-natural” advocates out there. Well, as it turns out, it’s neither. You can use it for everything from healthy cooking, to flavoring smoothies and coffee, to cleaning and conditioning wood! Coconut oil and what it can do really is remarkable. And in terms of its beauty uses? The possibilities are almost endless!

What to look for when buying coconut oil?

Once you decide to give this little miracle oil a try, you might be overwhelmed with your choices. To insure you’re using the best product for your skin, look for unrefined organic coconut oil. And also, you will want to get a large container of it, trust us. Not only will you be able to find more uses for it every day, but you’ll find that a little goes a long way.

So what are some of the ways coconut oil can be incorporated into your beauty routine?

  • Body lotion – This one is probably the first use you’d suspect for using coconut oil as a beauty implement. Why not just use a regular store-bought lotion? Many, if not most, of them are petroleum or water-based. Coconut oil, on the other hand, is all natural and can moisturize your skin more effectively without any additives.
  • Shaving cream – Constantly suffer from those tiny red bumps after shaving? Skin too sensitive to use with many shaving creams and lotions? Try coconut oil! Use it as you would any other shaving product. Wet the area, smooth on the oil, and shave. Your skin will be unbelievably soft and supple afterwards.
  • Face mask – Coconut oil is naturally antiseptic, with many antifungal and antibacterial properties. It’s also antioxidant rich, which works wonders for your skin. There loads of great face mask recipes online, all using coconut oil as the base. You are sure to find one or more that will address your skin concerns and skin type beautifully!
  • Makeup remover – Many makeup removers use oils to breakdown the heavy-duty mascaras, shadows, and liners we use these days…but not all the oils they use are good for your skin. Coconut oil, though, being all natural, will remove all your eye makeup completely while not aggravating your skin. Simply apply a bit to a cotton pad, remove your eye makeup, and rinse the area clean of any remaining oil. Remove the rest of your makeup as usual.
  • Makeup brush cleaner – You know that you risk a serious bacteria build-up by not cleaning your makeup brushes at least once a month. The good news is that by combining a little antibacterial soap with a little coconut oil, you can not only get your brushes clean and free from bacteria, but for those brushes made from natural hair, the oils will help to condition the bristles.

 

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