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About Certina

"CERTINA celebrates its 125th anniversary, as one of the longest-established watch brands in Switzerland. The year is highlighted by a new Corporate Identity for the famous sportwatch brand, and a new logo showing a subtle return to its roots. The brand continues its commitment to motorsport and is now Official Partner and Timekeeper for the FIA WRC - World Rally Championship."

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Simple Ways to Add Yellow to Your Wardrobe

Many people believe that they cannot wear yellow at all because of their complexion, skin tone, hair color, or some other reason. However, it is actually one of the most beautiful colors for all skin tones, you just have to know how to wear it. Sometimes it means not wearing it right next to your face and other times it means wearing a slightly different shade.

Here are five simple ways to add this beautiful color to your wardrobe:

In Your Removable Accessories

If you still aren’t willing to commit to yellow, adding something small and distinct can really help you to extend your wardrobe. Something as simple as glasses can draw the eye to your face, but you don’t always have to wear them. Make sure that your glasses fit properly so that they aren’t sliding around your face.

On Your Head

Maybe wearing yellow in a professional setting still isn’t your favorite idea. That’s fine! Instead, adding something with just a good yellow undertone can really help to push you to bring it into your wardrobe more. Start small by incorporating a great, fun beanie into your wardrobe. Beanies are great because we don’t take ourselves too seriously when we wear them.

In Your Jewels

Of course, we all love to wear some bling. However, there is something truly special about a yellow diamond or jewel. It is so delicate and special, adding a bit of sparkle where we just need it. Many people are willing to dip their toes into wearing more yellow when they do it with a great pair of statement earrings, a good ring, or even with some resin bangle bracelets.

Go For Kitschy

Once again, if you aren’t completely comfortable wearing yellow, you can combine two of the other tricks we’ve taught: use something removable and something that isn’t serious. A funny purse or clutch is a great way to attract attention and feel comfortable with adding a color you don’t usually use. There are plenty of options out there in the world of clutches – little bags that will add that pop of color without going too far.

Keep It Away From Your Face

Keeping yellow away from your face may make you more comfortable. In fact, you might even forget that you are wearing it at all. Many people don’t think about their shoes unless they are uncomfortable, so that is a great place to put some yellow. Bright shoes are another way to make your wardrobe seem interesting but still seem professional – so go for something like yellow heels or a good pair of loafers.

How are you going to incorporate yellow into your wardrobe?

Top 7 Bags Every Woman Should Own

It’s easy to spend lots of money on every bag trend that comes along, trust us. But no one can possibly afford keeping up with that game. The truth is, with just 7 bags (more or less), you can be completely prepared…and completely fabulous… no matter what the occasion, or the outfit!

  • The Tote – This is the carryall, and it usually comes with two straps for carrying options – shorter straps to be worn close under your arm on your shoulder, one longer strap to provide a bit more room under your arm. This classic Michael Kors will be perfect! Ideally, you would have 3 totes – one in black, one in brown, and one in a neutral nude color. But you can start with the black one…it usually goes with anything!
  • Day Clutch – This clever little tool can be kept inside your larger bag. A day clutch is perfect for carrying just the essentials on those quick trips to the store or to lunch from work, when you don’t want to lug around your tote. It can also make appearances at fun weekend meetings and lunch dates.
  • Metallic Evening Clutch – You know your tote won’t really go well with sequins or that fab lace crop top. You also don’t want to have to carry around all that stuff. You want to be partying it up on the dance floor, or laughing with your girls, drink in-hand. That’s where a metallic evening clutch comes in. It doesn’t necessarily need to be metallic, but do try for something fun and/or sparkly. And for even more maneuverability, opt for one with a wrist strap, like these from Coach.
  • Weekend Casual Bag – This bag is somewhere in between your favorite tote carryall, and your evening clutch. It carries some of your necessities, but not the full “kit and caboodle.” The ideal weekend bag is more on the casual side, and can be worn multiple ways…crook of the arm, under the arm, cross-body. It should also be a neutral in color, so it’s sure to go with everything.
  • The Cross-Body – It could be a hobo, messenger, or satchel style, but everyone needs a mid-sized bag that can be slung on cross-body to keep you hands-free while you’re on the move. Some cross-body bags can be casual, some can be dressier (often having a chain as the strap), but this clever little bag will be a lifesaver when going into big crowds.
  • Classy Backpack – These aren’t the backpacks that used to crease your shoulders carrying 900 pounds of books in high school. The classy backpack is huge this Winter, and we’re loving it. Avoid those made from cloth material, to keep it from looking too casual. Instead, any leather or leather-look that you would want in a tote, you should want in your backpack. Keep it simple too…don’t choose one with too many pockets or attachments. Thin-to-medium straps are also a must…nothing too thick and bulky.
  • Pop of Color Bag – This is the wildcard. This is where you can really let loose and have a bit of fun. This is the bag that will brighten up an otherwise “safe,” neutral, or monotone outfit. You can go for a bag in a bright hue (or several hues in one), maybe something with a little more in the way of zippers, buttons, chains, fringe, adornments. Just remember…think fun!

 

The Scoop on Cream VS Powder Eyeshadow

As women, we like choices (we pretty much demand them). And in terms of makeup choices, there are literally thousands of makeup products on the market. One of the most popular today is cream eyeshadow. I’m sure you’re more than familiar with its predecessor, powder eyeshadow, and cream shadow is not meant as a replacement for it. But they are obviously very different formulations, and best suited for different individuals and occasions. So what is it and how is it different?

Not only is cream shadow obviously a different formulation from powder eye shadow, it is more versatile. Cream shadow can actually sometimes double as a shadow base or lid primer, as long as you check the label (it will specify use as a base). This is perfect, especially if you are attempting makeup for hooded eyes. Since the hooded eye has a slight overlap of skin onto the lid, ordinary powder shadow and regular kohl liner can often be rubbed off within a matter of minutes after applying. Talk about frustrating! The best way to utilize cream shadow as a base is to pick a color complimentary to the powder shade you will be using. For instance, if you’re going for a simple smokey eye in browns, start with a shimmery taupe cream eye shadow (some excellent picks would be Clinique Touch Base for Eyes in Uplighting, Make Up For Ever Aqua Cream in 15 Taupe, and Maybelline Eye Studio Color Tattoo in Tough as Taupe. But if you really want to pop your eyeshadow color, choose a white cream base for the lid. Any color will look bold and vibrant over that.

Cream shadows also come in very matte colors that mimic various skin tones (such as Laura Mercier Eye Canvas, Lancome Aquatique Waterproof Eyecolour Base, and L’Oreal Magic De-Crease Eyelid Primer). Such creams are mainly used as eyelid “primers,” which act to smooth out the eye area, and provide an even canvas on which to create your eye makeup masterpiece. These matte skin tone finishes can be used to anchor any color powder eyeshadow to make the powder shadow “read true,” as opposed to the bolder or vibrant examples with colored primer bases above.

Cream eye shadow in a darker color can also be used alone to create wonderful smokey eye looks. They are easy to blend, easy to drag down under the lower lash line, and easy to smudge, for the ultimate in smoked-out sexiness. And as long as the formulation is long-wear, your smoky eye should last all night!

Powder eye shadow, on the other hand, is like a comfy pair of jeans. The ones you could never do without. You know just how they will fit, and just how to work them. You also know their limitations. Matte, shimmer, glitter, holographic, baked, loose, and pigment…powder eye shadow has come a long way, in the past 10 years alone. But basically, it is what it is. You know how you can use it, and you also know how long it usually lasts on your lids (All through the work day? What about a humid summer afternoon? A party night of dancing?). So yes, powder shadow, when worn alone, does have its limits. But one thing powder shadow can do is double as some of the best brow powder around! MAC shadows, in particular, have dozens of suitable “brow shades” of eye shadow (such as MAC Charcoal Brown, MAC Omega, and MAC Brun).

Basically, what you’ll find is that it’s impossible to say that one is better than the other when comparing powder to cream eye shadow. They are both amazing and useful in their own ways. And when used together…they create an unstoppable, unyielding, undeniable eye makeup tour de force! In the end, you’re the one who wins, since you get to use them both!

 

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