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About Converse

Converse began in 1908 as a rubber shoe company specializing in galoshes. Soon after, we started using our rubber to make sneakers. In 1920, we renamed our canvas basketball sneaker the “All Star.” The name stuck. What didn’t stick was their intention. We made them to sink jump shots on the court. You, however, saw them as something more… and started wearing our sneakers to do whatever you wanted. You played music, made art, skated the streets and kicked back. You wore them as fashion. You wore them to work. You customized them with your personal style. You did everything to them, and in them. You saw our sneakers’ unlimited potential.. To this day, this spirit continues with all of our sneakers and apparel for All Star, Cons and Jack Purcell. As soon as you put them on and start doing your thing, their true life begins. You define them. You determine their journey. They become a one-of-a-kind celebration of your individuality and self-expression. They become a part of you. They’re Made by you.

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Festive Party Eye Makeup Ideas

You’d like to think of yourself as pretty hip, sometimes adventurous, and you definitely know a thing or two about makeup. So when you get invited to a party, you immediately think of all the wonderful, slightly daring, party eye makeup looks you want to try…but when the night comes, you settle for the safe-but-pretty brown smokey eye and marginally-brighter-than-you-normally-wear red lip. Well, we say no more! No more playing it safe! It’s a party…you should have party eye makeup to match!

  • Glitter girl – The easiest, fastest, and most fun way to get the party look you’re after is to go for glitter! Party eye makeup is glitter eye makeup. And glitter eye makeup needs a good lid/shadow primer first (best picks: Urban Decay Primer Potion and Too Faced Glitter Glue). Apply to lid and allow to dry before patting on glitter shadow (pat…don’t sweep! It will go everywhere). There are many powder shadows with anywhere from a little to a lot of glitter, but if you want to pack a true punch, check out a glitter pigment (MAC has several amazing shades).
  • Metallics – Metallic eyeshadow brings a lovely and highly reflective shimmer to the eye area. Here, too, a good primer is recommended before use, since this party is going to put your new party eye makeup through its paces. Metallic shadow can also be used along with matte shadows to create a sultry and edgy smokey eye.
  • Big lashes – Another winning way to make a big statement is with big lashes! You can flaunt your own by first curling with your trusty ELF eyelash curler, applying lash primer, and then two coats of the best thickening mascara you can find (Dior Show or Maybelline The Falsies are both awesome for adding volume and length). Of course you can opt for false lashes too! There are literally hundreds on the market to choose from (some of the best picks for quality and cost are Eylure, Ardell, and Dolly Wink). Many are natural hair or mink eyelashes, and are reusable. All it takes to create a look is eyelash glue, and a little imagination!
  • Liquid eye liners – The choices of liquid eyeliners and liquid eyeliner styles today can help create incredible and fun eye looks. And liquid liners aren’t just black and brown…there are bold and vivid brights, sparkling jewel tones, mega metallics, and even glitter! Line just the top lashes for a flirty pop, or line the entire eye for an exotic wow!

There are so many eye makeup options, you can’t help but step out of your comfort zone in the most beautiful and daring way. Remember, you’re going to a party or event… your makeup is not supposed to look like you’re just heading out to the grocery store or a regular ol’ day at the office. With a little courage, your look will no doubt win rave reviews from your friends…but, more importantly, your new party eye makeup will make you smile and give yourself a silent pat on the back every time you pass a mirror.

 

Things It Is Okay to Buy After a Breakup

No one likes going through a breakup – it is a bad situation for everyone involved. However, there is only so much crying and eating ice cream you can do until you need to get back out there and feel like yourself again. For a fashionista, that means putting on your best outfit and showing it off.

There is no better way to get an outfit you feel amazing in than to buy something new.

Here are a few items that it is absolutely fine to buy after a breakup:

 

Killer LBD

Ready to be the center of attention again? After a long-term relationship, you probably don’t have any great dresses to just go out and dance in. You don’t need just any little black dress – you need one that is going to turn every eye toward you and give you the pick of the rebound.

Find a little black dress that offers something extra – like sequins, glitter, feathers, a low cut back, or all of the above. Don’t be afraid to be overdressed!

Strappy Shoes

We rarely feel prettier than we do when we are strutting around in a fantastic pair of high heels. After a breakup, invest in a pair of strappy heels that make you walk just a little bit taller. You can pair them with your LBD from above, or just wear them out and about where you know your ex will be.

Just make sure you can walk in them – in case you do see him and you want to walk away quickly.

Something For Underneath

Even if you aren’t ready to move on completely yet, you still want to feel like you have your groove back. The best way to do that is to know you have a secret – especially one that is dainty and lacy. You’ll move differently and feel different in your clothing – and if someone gets to see it, they will be in for a surprise.

Make sure this isn’t a piece of clothing that you have any good memories with your ex in, because that could make you feel worse.

Revenge Body Worthy

While a “revenge body” isn’t the best term in the world – there is something to be said about getting into a better workout routine post-breakup. After eating all of that ice cream and sitting around all day, you are probably feeling pretty bad. Instead of sulking, get out and get your muscles working – you’ll feel better. If you get into better physical shape in the process, more power to you.

Buy a few new pieces of workout gear to really bring home that need to be healthier.

Remember how amazing you are and that surviving after a breakup is all part of the process – you’ll get there and you’ll be more fabulous than before.

5 Scientifically-Proven Ways to Look More Attractive

Even though math was never our strong suit, there was a certain pleasure in the undeniable formulas. You knew that if you added X plus Y and divided by Z, you would have the answer. If only picking out clothes from our closet could be as cut-and-dry. If there was a simple formula for looking good…something that would undeniably work…it would make life a lot easier, right?  Well, we just so happen to have 5 tricks to illicit a positive reaction from people (men), as scientifically proven by studies.

  • Wear heels – Aside from the fact that you (scientifically) have a better chance of being approached by a man if you’re wearing heels, heels also accomplish a few other pretty neat tricks. Because of the arch, heels force you to stand straighter, so you appear taller. And heels that blend in with the color of your leg, or those with a very low vamp (the part of the shoe that cuts across your foot at the front), make your legs appear longer and leaner.
  • Go sleeveless – Studies have shown that arms are one of the parts of a woman’s body that men are most attracted to. In fact, in many studies, arms are more highly rated than legs! So, if you happen to be blessed with nice toned arms and shoulders…show them off!
  • Think bodycon – There are loads of studies that show men are more attracted to an hourglass figure. Lucky for all of us, that’s what shapewear was invented for! Bodycon dresses are designed to naturally highlight the smallest part of you, the area just under your bust at your waist. And many bodycon dresses have slimming patterns that accentuate the effect even more. When you pair some fabulous shapewear with a great bodycon dress, you get WOW!
  • Rock some red – Red attracts attention…period. It also symbolizes power, passion, and romance. So of course there will be studies that show men are attracted to red. But another bonus here is that there is a perfect shade of red out there for everyone!
  • All hail the LBD – It’s iconic for good reason. And now, studies show that 5 out of 5 men will look twice at a woman in a black dress. It’s the perfect compromise if you don’t feel like wearing a bright, bold red… but you don’t necessarily feel like blending into the wallpaper either. The little black dress is classic, slimming, and oh-so-chic. It will never lead you wrong.

 

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