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About Ellie Shoes

Ellie Shoes is a family owned and operated company. It was founded in Orange, California by Ellen Renger in 2000. The company started out as a footwear company that specialized in lingerie and bedroom shoes for women. Over the years, as Halloween costumes began getting sexier, the demand for a sexy costume shoe to match the outfit inspired Ellie’s involvement in the Halloween industry. Halloween has opened up new opportunities and has given us a lot of exposure to a whole new community. It was by accident that these two industries collided, and it continues to be a force that grows their business today.

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Fab Outfit Ideas for Meeting the Parents

There you are, happy and in love, birds chirping, rainbows filling every sky. But then comes that moment…the inevitable moment… when you have to meet the parents. Of course you know that your sweetheart loves you already, but still, first impressions can sometimes make or break you, and meeting the parents can be just plain nerve-wracking. So we’ve got a few beautiful ideas for getting a jump-start on a great first impression right here!

Pencil skirt and blouse – If the parents are more along the “preppy” line, then you can always play it both feminine and sophisticated with a pencil skirt and blouse combo. Be sure that the pencil skirt isn’t skin-tight, and if the blouse is sheer, be sure to layer a full-length (not a crop) camisole underneath. Finish with a demure pair of d’Orsay pumps with a moderate heel (this is not the occasion for stilettos).

Cropped boyfriend jeans and a fine knit sweater – If your “meet the parents” date is a bit more casual, a pair of cropped boyfriend jeans and a fine knit sweater would be a perfect outfit. Boyfriend jeans have a slightly more relaxed fit, so the sweater can also be loose, but not so baggy as to look sloppy. A delicate long necklace, diamond stud earrings, and a boyfriend watch will add the perfect touch of bling. And keep the outfit casual-cool with some leather low-heel ankle boots, like these Chelsea boots.

A-line dress and tights – An A-line dress has got to be one of the most versatile and flattering pieces of clothing you can own. It looks fabulous on every body type, equal parts fitted and flowy, and is perfect for so many occasions…especially this one! Be sure that the top is not too tight or too revealing, and that the skirt is not too short. Pair it with opaque tights and flats or a wedge pump. If it’s chilly, layer on a cute cropped cardigan.

Circle skirt and turtleneck – A circle skirt flatters the same way an A-line dress does, nipping in at the waist and flowing away from the hips and thighs. But be sure to keep the length of the skirt no shorter than mid-thigh. No matter if the turtleneck is a chunky or fine knit, just be sure it is not too tight, because what it lacks in skin-exposure, it can make up for in form-revealing. Here too, tights work well, and you can add some interest by going for opaque or thin, plain black or a complimentary hue for the rest of the outfit. For shoes, think low-heel ankle boots, flats, or even brogues. Skip a necklace, but add on a delicate pair of dangling earrings, a chain bracelet, and large-face black-strap watch.

 

Winning Tips for Hooded Eye Makeup

If you’ve got hooded eyes, then you know what a challenge applying eye makeup can be. While everyone else seems to just sweep on a fierce cat-eye, you’re trying to figure out how to keep it on, let alone apply it. Sure, some of the most popular young celebrities today, like Blake Lively, Taylor Swift, and Jennifer Lawrence, have hooded eyes, and their eye makeup manages to look fabulous all the time, but they also have the benefit of countless makeup artists at their beck-and-call. Lucky for you though, there are some simple tips you can use to make your hooded eyes really pop!

  • Primer is your best friend – This is the single most important element of applying makeup for hooded eyes! Since your upper lid tends to fold over and hide your lower lid, any eye makeup you apply there is likely to be rubbed off quickly by the friction, so primer (like Urban Decay Eyeshadow Primer Potion, or Benefit Stay Don’t Stray) will provide your products with loads more staying power. Apply from base of lashes to just below the brow bone and blend in, then allow to dry before applying any other products.
  • Brows – You might not realize it, but unkempt brows can actually make your hooded lid look even heavier. Likewise, an over-plucked brow creates the appearance of more lid space, which draws attention to your hood. If you are unsure about the best shape for your face, go to a salon. They can help you get the basic shape established, so then all you will have to do is maintain. To keep them filled in, the best eyebrow makeup is usually powder, applied with a stiff angled brush. Powder often looks more natural than pencil, but the best brows usually combine both! Try a combo of Anastasia of Beverly Hills Brow Wiz and Smashbox Brow Tech.
  • Use smudge-proof, water-proof liner and mascara – Again, if you constantly wrestle with disappearing eye makeup, the formulation of your products could be the culprit. You might have shied away from “smudge-proof” or “water-proof” before, but there are such great products out there, like the Urban Decay 24/7 Glide-On Eye Pencil, that go on smoothly, blend effortlessly, and, most importantly, stay on! If it’s the removal of those smudge-proof and water-proof liners and mascaras that has you fretting, a product like Neutrogena Oil-Free Eye Makeup Remover will quickly and gently wipe your eyes completely clean.
  • Shadow placement – This is probably the second most important element in hooded eyes makeup, right behind using primer. With the sagging skin of hooded eyes, typical eye makeup tutorials often don’t apply to you. But don’t lose heart! You just need a slightly different placement technique. The goal is to camouflage the hooded skin to create the illusion of a more balanced, open eye using light and dark color placement (light colors bring forward, and dark colors recede). So, after your lid primer is dry, sweep a light, shimmery shade all over the lower lid. Next, apply a darker, matte shadow into the outer V (extending it a bit up and out). And now for the real magic…looking forward, with your eyes relaxed (so you can clearly see the hood), sweep a darker matte shadow in and slightly above your crease (yes, onto the lower part of the hood). In a light, windshield-wiper motion, bring the shadow about half way in, then connect it with the shadow in the outer V. The darker shadow will help to recede the skin of the hood. Always remember, if you’ve got hooded eyes, always have a matte shadow pallet handy!

 

How to Stay Warm While Enjoying Winter’s Outdoor Activities

What is it about Winter weather that makes us just want to get out and enjoy nature? Sure, in the Summer, you can get out and enjoy nature just the same, but as the temperatures rise, you can only remove so many articles of clothing before….well…you get arrested. But in the Winter, you can bundle up and really make the most of the world around you! No matter what you fancy… hiking, camping, or even just enjoying a festive campfire with friends…we’ve got the gear you’re going to need to keep warm and keep going!

  • Base layers – Why are base layers so important? Why can’t you just throw on a thick jacket and be done with it? Well, not only do base layers make it easier for you to adjust your body temp as you go, but they can keep you warm without letting you get overheated when enjoying activities outdoors. True base layers (long-sleeved tops and bottoms with fitted ankles) are worn close to the skin and are form-fitting (but not overly tight), made from polyester, wool, synthetics, or a combination of all three, but not Cotton will retain moisture and but will not retain much-needed heat.
  • Insulating layers – Worn over base layers, insulating layers should still be made of the same materials – wool, polyester, and synthetics – but are a bit thicker (not so thick you can’t comfortably move though). In more moderate climates, you might be able to skip insulating layers and simply double-up on base layers. This layer will be the one that you layer on and off as your temperature, and that of the outdoors, fluctuates. That means your insulating layer is best comprised of pieces with zippers and/or buttons (like these) for ease of use.
  • Weatherproof layers – Your outermost layers will be windproof, waterproof, and breathable. On top, that means you’re looking for a good hard-shell jacket, with plenty of zippers for extra ventilation. Regular jeans or pants will work over your base layer, but in colder climates, you should add a pair of weatherproof or weather-resistant pants. Not only will they keep your pants and under-layer dry, but they help to cut the chill of the wind.
  • Hats/gloves –In cold weather, your body first loses heat through your extremities. That means hats and gloves are definitely in order! Again, try to look for fabrics like wool, polyester, or synthetics, since they will hold the heat better than cotton. Hats and gloves should fit snugly …and fleece-lining never hurts. And, in this day and age, look for gloves with smart touch fingertips, so you won’t have to constantly be taking them on and off to use your phone.
  • Boots/shoes – Footwear should be waterproof, with thick soles, and have a fit with a bit of room. The extra room not only helps with accommodating the thicker socks (hopefully wool) you’ll be wearing, but it will allow for warm air to circulate and keep those toes warm.

Finally, add a hard-shell, insulated or lined jacket, one designed to take the elements, and you’re set. If you layer-up properly, and choose the right fabrics and fits, your Winter time wanderings are sure to be toasty, warm, and wonderful!

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