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About Erin Fetherston

Born and raised in the San Francisco Bay Area, designer Erin Fetherston graduated from UC Berkeley before attending Parsons Paris to study fashion design. In 2005, she first presented her eponymous label during the Paris haute couture shows. From its debut, the collection established Fetherston?s signature feminine, whimsical and romantic sensibility, earning the brand a devoted following of press and celebrities.

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How to Stay Warm While Enjoying Winter’s Outdoor Activities

What is it about Winter weather that makes us just want to get out and enjoy nature? Sure, in the Summer, you can get out and enjoy nature just the same, but as the temperatures rise, you can only remove so many articles of clothing before….well…you get arrested. But in the Winter, you can bundle up and really make the most of the world around you! No matter what you fancy… hiking, camping, or even just enjoying a festive campfire with friends…we’ve got the gear you’re going to need to keep warm and keep going!

  • Base layers – Why are base layers so important? Why can’t you just throw on a thick jacket and be done with it? Well, not only do base layers make it easier for you to adjust your body temp as you go, but they can keep you warm without letting you get overheated when enjoying activities outdoors. True base layers (long-sleeved tops and bottoms with fitted ankles) are worn close to the skin and are form-fitting (but not overly tight), made from polyester, wool, synthetics, or a combination of all three, but not Cotton will retain moisture and but will not retain much-needed heat.
  • Insulating layers – Worn over base layers, insulating layers should still be made of the same materials – wool, polyester, and synthetics – but are a bit thicker (not so thick you can’t comfortably move though). In more moderate climates, you might be able to skip insulating layers and simply double-up on base layers. This layer will be the one that you layer on and off as your temperature, and that of the outdoors, fluctuates. That means your insulating layer is best comprised of pieces with zippers and/or buttons (like these) for ease of use.
  • Weatherproof layers – Your outermost layers will be windproof, waterproof, and breathable. On top, that means you’re looking for a good hard-shell jacket, with plenty of zippers for extra ventilation. Regular jeans or pants will work over your base layer, but in colder climates, you should add a pair of weatherproof or weather-resistant pants. Not only will they keep your pants and under-layer dry, but they help to cut the chill of the wind.
  • Hats/gloves –In cold weather, your body first loses heat through your extremities. That means hats and gloves are definitely in order! Again, try to look for fabrics like wool, polyester, or synthetics, since they will hold the heat better than cotton. Hats and gloves should fit snugly …and fleece-lining never hurts. And, in this day and age, look for gloves with smart touch fingertips, so you won’t have to constantly be taking them on and off to use your phone.
  • Boots/shoes – Footwear should be waterproof, with thick soles, and have a fit with a bit of room. The extra room not only helps with accommodating the thicker socks (hopefully wool) you’ll be wearing, but it will allow for warm air to circulate and keep those toes warm.

Finally, add a hard-shell, insulated or lined jacket, one designed to take the elements, and you’re set. If you layer-up properly, and choose the right fabrics and fits, your Winter time wanderings are sure to be toasty, warm, and wonderful!

How to Fabulously Dress an Hourglass Figure

Even if you are lucky enough to be one of the 9% of women with an hourglass figure, there’s a chance you don’t realize just how lucky you are. In fact, thanks to the mainstream media images of models in fashion magazines, you might even feel…dare we say…fat…by comparison? If so, that’s an image you need to do away with, because, believe it or not, yours is the figure that’s widely accepted as the “feminine ideal”! And we just so happen to have some tips for fabulously dressing that hourglass!

What identifies an hourglass figure?  The hourglass figure is both round and curvy, but with a smaller, well-defined waistline. The hourglass figure also generally has fuller hips, a larger bust, and generous thighs. As the name implies, the measurements of the bust and the hips are about the same (resembling the curves of an hourglass).

What to avoid:

  • Shirts/dresses that are much too big, thinking that more fabric will camouflage your hips and/or bust. It won’t…it will only make you look bigger and sloppier.
  • Stiff and/or bulky fabrics
  • Elaborate embellishments
  • Large, padded/over-accentuated shoulders
  • High necklines, turtlenecks

Tops: Tops can be tricky, since you likely have a larger bust. Your best tops are those that are v-necks or scoop-necks… but you don’t want to let them plunge too deep, as that will look downright vulgar on your curves. Also look for wrap tops, belted tops (make sure the belts are thin), and tops with peplum waists.  It may be difficult to fit your shape right off the rack, so pay for a good tailor (it’s so worth it!). And though they may be tempting in Fall and Winter, try to avoid high necklines and turtlenecks, as they will only make your generous breasts appear even more generous (not in a good way)!

Jackets: As with tops, fit is sooo important here. Jackets need to be tailored, and nip in at the waist. Just about any length will work well for you, just as long as it fits at the waist. If it doesn’t, be sure to use a belt to add definition. In terms of dress jackets, two-button fitted jackets are key. Also, single-breasted jackets are far more flattering than double-breasted; single-breasted jackets offer less bulky fabric.

Bottoms: Since your waist is much smaller than your hips, fit is crucial in both jeans and trousers. Bottoms with a bit of stretch in them will help to hug your curves. Opt for boot cut, flares, and wide-legs in darker colors to keep your hips in check with the rest of you. Wide-leg trousers in drapey fabrics are super flattering!

Dresses/Skirts: A-line and wrap dresses are your best friends, and always a good call! Skater, circle, and A-line skirts will also endlessly flatter…just as long as they fit your waist. But your best game can be found with the classic pencil skirt. They provide cover, but still highlight your ultra-feminine curves and small waist!

 

3 Reasons Your Bra is Making You Look Fat…and How to Fix It!

A girl might think that the most important article of clothing she could wear is a fancy shirt, or a pricey pair of jeans, or even a killer pair of shoes. But a woman will tell you that the most important article of clothing in your wardrobe is unequivocally a really well-fitting bra. In fact, wearing the wrong bra can actually make you look fat! But worry no more…we’re here to explain how the wrong bra can be effecting you, and what you can do to fix it.

How does your bra make you look fat?

  • Your boobs are hiding your waist – When your bra is ill-fitting or sagging, your boobs will sag. Since the smallest part of your torso is the area just below your chest and just above your bellybutton, how is anyone supposed to see it with your boobs hanging in the way?
  • Your toosmall bra is creating the appearance of extra fat rolls – A bra that is too small around the band will dig into your back. No matter how skinny you are, trust us, that too-small band will create fat rolls on either side of it. And if your cups are too small, your boobs will be pushed out above, below, and out the sides, again creating rolls of fat.
  • Your bra is causing your clothes look too tight – You know how frustrating it is to try on a shirt, only to face the mirror and see gaps and gaping? You try on a larger size, only to face the mirror and now see the shirt looking sloppy on you. 9 times out of 10, it’s not the shirt…it’s the bra.

So how can you fix the bra conundrum?

  • STOP…FIXATING…ON…SIZE – So what if you wore a perfect 34C in high school. Does the rest of you still look the same as you did in high school? So why would you think your bra size would still be a perfect 34C? The main reason why women wear the wrong bra size is because they have a stigma in their head about going up a size or two. Stop thinking in terms of a “bra size” and start thinking in terms of “a bra that fits, size-schmize”!
  • Get properly sized – You might be thinking…”I can’t afford to get sized.” But guess what? You’re wrong. Many lingerie departments in department stores have trained their sales people to size bras properly. You can also get free sizing in some stores, like Victoria’s Secret. So be sure to ask to be sized when out bra shopping! It’s one of the most important factors in looking better in your clothes!
  • Take a deep breath, and make the investment – Aside from the size-stigma, the second biggest reason why women cling to their life-long bra mistakes is that they don’t want to spend the money for a really good, really well-fitting bra. Stop thinking your bra is unimportant just because it’s unseen! Again, this is where you need to shift your priorities. Your bra needs to be on par with your outerwear, or with any other purchase in fact, clothing or not, in terms of you forking out money. A good bra fits and holds up better because it is a better made bra. It is an investment. One you will never regret!

 

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