It was at the end of the 1940s that Fred Perry was approached by Tibby Wegner, a former Austrian footballer, with an idea for marketing a sweatband bearing the Fred Perry name. Fred had previously used gauze wrapped around his wrist to protect the racquet handle from perspiration. The original sweatband was made from bath towel material and ""weighed a ton"", according to Fred in his autobiography. The redesigned prototype, made in Leicester, was light, soft and pliable. From that moment they were in business. They marketed the sweatbands by giving them away to the top players at the best tournaments, persuading them to wear them on court; the players did, and Fred Perry Sportswear was launched. Fred Perry soon developed the business with Wegner by making Fred Perry polo shirts. The Fred Perry logo was skillfully merchandised by offering these polo shirts to BBC cameramen, whilst Fred Perry and Dan Maskell both wore them when commentating. They gave polos to all the leading players; it was the era of Hoad, Rosewell and the young Australians, who were only too keen to get their hands on these new items of clothing, since they looked better than the baggy, ill-fitting alternatives. It was a clever and successful marketing initiative. People became aware of the Fred Perry logo and associated it with Wimbledon, the world's premier tennis tournament, and the world's finest tennis players. The Fred Perry polo shirt hit the jackpot. It was a good product; customers saw it, liked it and bought it. The construction of the cotton piqu? shirt, with its open honeycomb stitch and great fit, made it perfect as performance wear for tennis and soon became the shirt of choice for several subcultures throughout the world. Being very popular among youth again, Fred Perry once was the shirt of choice for several distinctive groups of teenagers throughout the '60s and '70s. Although those days are long gone, the Fred Perry laurel logo (usually found on the left chest of the polo shirts) has remained an important staple in the style of today's generation. Especially popular in the indie subculture, the signature fit of the Fred Perry shirt has proven to bridge the gaps of diverse demographics.
Shopping at Zappos is a great way to spread your horizons when it comes to your shoes. Hard to get shoes for Fred Perry, hard to find sizes, and collaborations are king on Zappos. Even better, you can find some of the best deals on higher end shoes. For women (or men) who have unusual shoe sizes, either bigger, smaller, wider, or narrower, Zappos offers you the widest range. Of course, there is no better place to shop for Fred Perry, especially if you need something a little left of center.
Most importantly, Zappos has a great customer support system that allows you to return your shoes if they don’t fit or they aren’t just what you wanted.
The Hottest Deals for Fred Perry
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There’s just something about those British girls that is absolutely irresistible! The way they walk, the way they look, they have their style game on lock. Sure, you could say it’s their confidence…but one of the best and easiest ways to be confident is to love what you’re wearing. If you know something looks good on you, you just radiate confidence. So, let’s get you looking like a really sassy confident British girl, shall we?
- Add a chic menswear style coat and stiletto heels to your plain ‘ol jeans-and-tee – Yes, in London, the winter fog and rain can dampen your spirits, but it will never be able to dampen your style with this combo. Just make sure the jeans and tee aren’t too big and baggy that they will distract from the clean lines of the coat. The stilettos will work with just about any style of jeans, but they look best with cropped skinny or boyfriend jeans.
- Invest in a pair of Doc Martins, Chelsea boots, or menswear-inspired brogues – Continuing with the sophistication and clean lines of the menswear trend, to pair one of these types of shoes with anything from a short, feminine, flowy dress to skinny jeans and a turtleneck will instantly class-up and add a very British “High Street” feel to your outfit.
- Think plaid – Ok, so, this British trend is one they have incorporated from their Scottish neighbors…but it still gives your fashion statement a decidedly British flair. A bright, happy tartan looks so refined and fab up against a solid color coat or sweater
- Don’t be afraid to mix colors and prints – The key to mixing prints like a seasoned British Fashion Week girlie is to first look for matching colors. If the colors work together, it’s a strong likelihood that the prints will too. Next, look to pair small prints with larger ones, or simple prints with more complicated ones. And if you feel that the outfit is getting too busy, try breaking the prints up with some solid pieces here and there.
- Try skinny jeans and chunky sweater for a night out – For your next night out, try channeling two of the biggest British style icons going… Kate Moss and Cara Delevingne! Their hip, laid-back style is always deliciously sprinkled with a British rocker edge. Skinny jeans, paired with a thick, over-sized sweater, and a chunky, low-heeled bootie will have everyone assuming you just stepped off a first-class flight from Heathrow. Seemingly effortless…but eternally Brit chic!
We know the frustration that can sometimes come from looking at the fashion magazines and then trying those looks on our own body type. More often than not, those fashion mag styles just don’t look right on us. Some even manage to look downright hideous. But it’s not your body shape that’s to blame. Would you blame your size 8 foot for not fitting a size 5 shoe? Of course not. The key to looking better is to know what works on your unique apple-shaped body. Once you know that, you can take inspiration from the fashion mag pics and make those outfits your own!
What identifies an apple-shaped figure? Typically, apple-shaped figures are known as “top heavy.” You likely have broad shoulders and a full bust, waist, and upper back. You might also have thinner arms, legs, and hips, since you tend to gain weight around your middle. The key to dressing an apple shape is to draw attention away from your waist.
What to avoid:
- Patterns/pictures that will draw attention to your middle
- Any belt, especially those that are thick, will only highlight your mid-section
- Clingy material
- Shirts/dresses that are much too big, thinking that more fabric will camouflage your belly. It won’t…it will only make you look bigger.
Tops: Go for v-necks and slightly plunging necklines; those will help to elongate the look of your torso while camouflaging your middle. And even though you are an apple shape, you can still emphasize that small portion of your upper waist, right under your bust line with empire-waist tops. You can also try wrap tops that drape loosely over your belly.
Jackets: Belted jackets can help create the look of a thinner waist. But in general, coats, jackets, and blazers look great on you when worn open, as this creates a long visual vertical line, lessening the roundness of your middle. In terms of length, make sure the coat ends mid-thigh or longer. Shorter coats only serve to draw attention to your middle.
Bottoms: Pants are one article of clothing for you that can contain lots of embellishment, especially around pockets. Look for trousers with a flat-front and slightly flared bottoms, which will help to create balance with your mid-section. Wide legs would also tend to work well at balancing you out.
Dresses: Look for A-line, empire, and wrap dresses. All of these will help to create the illusion of a waist, without drawing attention to your belly since they nip in and then flow out and away from your problem area. Skirts should be A-line, and you can even get away with shorter lengths, since your legs are an asset!
It’s easy to get into a rut with wearing jewelry. Day in, day out, it’s sometimes just easier to keep the same pieces on…or off… whichever the case may be. Either way, your style can begin to suffer, and you can quickly get bored with accessorizing. That’s the last thing we want to happen! You’ve got so much fabulousness inside you ready to come out…and these suggestions will help to get your creative ideas flowing again!
- Geometric – Geometric shapes are huge right now, and there are lots of options out there. Triangles, pyramids, even a chunky plain band can look modern and geometrical. You can also arrange the rings by thinking geometrically, by keeping the larger rings to your pointer, thumb, and pinky finger, while wearing thinner rings on your middle and ring fingers. Think symmetry and balance.
- Colored stones – Not necessarily working off of colors in your outfit (although that would look fierce too) another fresh way to wear rings is to pile on the color. Think gemstones, pearls, even turquoise (which is another massive trend right now). Different sizes and shapes and hues of the same color. Talk about a statement!
- One color metal – This is one of the fastest and easiest ways to make an impact with your accessories…but we’re not talking just one or two rings. No way! For this trick to wow you’ve got to wear multiple pieces, varying sizes and shapes, but all one color metal. Yellow gold, rose gold, copper, silver…your choice. And if you want to double up on the stylishness, pair yellow and rose gold or copper with clothes in warm, Fall hues (brown, rust, tan)…and pair cooler colored clothes (black, grey, white) with silver, gunmetal, or black tungsten or titanium.
- Mixed metal – In a similar idea as the above, this look involves mixing rings of varying shapes and sizes in differing finishes… shiny and brushed, silver, yellow and rose gold hues. Make sure you incorporate both thick and thin rings so that the difference in texture and finish can really stand out!
- Mad for midis – Yes, another definite trend are midi rings. Most midis are quite thin, but there are so many shapes and sizes, some open, some connected to another ring worn further up the finger. Layer them together, wear them on every finger, or every other finger. The more you wear, the bigger the statement.
- Stacked – Another one of the most flattering and fashionable ways to accessorize with rings is to stack them. You can even mix bold and modern with delicate and feminine designs. Also, wearing multiples of thin rings stacked together is a fab way to layer interest into your look without it being overpowering.
