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About Grundens

Our story begins in 1911 at the coastal village of Grundsund, on the stormy Swedish West coast, where Carl A. Grundén, the son of a North Sea fisherman, started producing oiled garments commonly known as oilskins. The people of this Swedish West Coast village were focused and driven to produce raingear made with the very best quality and durability to protect their professional fishermen (the husbands, fathers and sons of the Swedish coastline) working the stormy waters of the North Sea and the North Atlantic. World War I enveloped all of Europe and also caused the halt of oiled garment production in the small village of Grundsund, because the war effort consumed all available materials. Not until 1926 was Carl A. Grundén once again able to continue his production of oiled garments in Grundsund to protect the professional fishermen of the North Sea and the North Atlantic. At that time the company was named Grundéns Regnklader A.B. and has ever since designed, developed and manufactured rainwear for professionals ashore and at sea. Until the early 1930s, these garments were made of unbleached canvas and aptly called “oilskins”. They were sewn together, dipped into barrels of boiled linseed oil until saturated, and hung up to dry at room temperature for fourteen days. Then they were taken down and painted by hand using large brushes with a mixture of boiled linseed oil and special varnishes, followed by another fourteen days of drying. It was later in this same decade that the first rubberized fabrics were introduced, and Carl A. Grundén in his quest for the best quality fabrics for professional fishermen began using them as soon as they were proven to be more durable and more comfortable. They quickly found favor with professional seamen because they stood up to abrasion better, were more comfortable than oil cloth and smelled a lot better. This rubberized fabric also allowed for much faster production times, which meant that this small factory on the West coast of Sweden was able to produce more of their high quality products and make them available to more people who needed them. In the 1950’s, PVC-coated fabrics were first used. PVC coatings have been changed and improved over the years, but they are still the leading choice of raingear for most outdoor industrial professionals. If you are standing under a fire hose hour after hour, there is still nothing better than PVC-coated fabrics for ultimate protection. Today, Grundéns Regnklader A.B. still honors the original goals of Carl A. Grundén, and we continue to manufacture waterproof clothing using the highest quality materials and workmanship. Our products have been continually tested in the toughest laboratory known to man – outdoors, by hardworking men and women, on all major bodies of water around the world, often in extreme high latitude weather. Grundéns protective clothing is best known for its rugged performance within the commercial marine industry. Discover what many already know – Grundéns professional rainwear was and is the best you can wear, own and use day after day. There is no other personal protective gear that stands the test of time like Grundéns of Sweden.

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Pretty Natural Makeup Tips for Brown Eyes

Sure, every once in a while, a good va-va-va-voom makeup look is great, but who doesn’t want to look pretty every day? If you’ve got brown eyes, then we just so happen to have some great tips for achieving a beautiful natural look that’s perfect for every day!

  1. Cleansers – No makeup look can begin without a clean face. Even if you cleanse your face of makeup the night before, it’s always good to use a gentle, mild cleanser every morning before you apply makeup again. Great options: Juice Beauty Organic Face Wash and Neutrogena Fresh Foaming Cleanser.
  2. Eyebrows – If you aren’t paying attention to your eyebrows, you are missing one of the most crucial parts of any natural makeup for brown eyes look…or any look, for that matter! Brows should be groomed with a well-defined arch. Invest in a good eyebrow shaping kit. Great options:  Benefit Cosmetics Brow Zings, Nyx Eyebrow Gel, and Anastasia Beverly Hills Five Item Brow Kit.
  3. Shadows – Using natural makeup for brown eyes, your shadow color choices can make or break the look. Know which colors work best in your shade. For example, perfect colors in makeup for dark brown eyes would include bronze for a natural tone, or a bright sapphire blue for a pop of color. Medium brown eyes should look for subtle or bright plums and purples. And light brown eyes, opt for shimmery taupe or a lively teal, or even fuchsia!
  4. Liner – Depending on the shape of your eye, you can find dozens of tutorials and how-to videos online outlining the proper eye makeup techniques that will help make them look their best. But if you are aiming for both a natural look and a natural product, you can find both in every price range. Great options: Any of the Almay liners, liquid and pencil, Physician’s Formula Eye Booster 2-in-1 Lash Boosting Eyeliner + Serum, Bare Minerals Round the Clock Waterproof Liner, and NVEY Eco Organic Cake Liner.
  5. Mascara – When looking for natural makeup for brown eyes in mascara, it’s best to search for paraben free cosmetics and organic formulations whenever possible. One of the best organic mascara products on the market, which also happens to be one of the most readily available is the Physician’s Formula Organic Wear 100% Natural Origin Mascara, and at a budget-friendly price of around $10, you can’t beat it.
  6. Lashes – Don’t think that because you want a more natural look, using more natural products, that you can’t add some glamour with natural looking false eyelashes! You can find human hair lashes, as well as natural mink eyelashes in several beauty stores and online. Whether you opt for partial lashes, individual lashes, or the flair from full lash strips, you can go subtle, go over-the-top, and everything in between! Great options: Ardell Fashion Lashes, and Eylure Naturalites Eyelashes.

See? With just a little forethought and specific shopping, you can find your best natural makeup look for brown eyes!

 

How to Fabulously Dress a Pear-Shaped Figure

The grass is always greener on the other side, right? Unfortunately, this also often applies to how we view our own pear-shaped figure. Someone else’s figure is better… and ours is lacking, difficult to dress, makes us look horrible. Well, it’s not that the grass is greener on the other side…it’s that the grass is greener where you water it! That means you need to start embracing your pear shape (which, by the way, is the most common female body type), learning to dress it properly, and yes, finally learning to love it. And we’ve got at least one of those covered in these tips to dressing a pear shaped figure (the rest is up to you)!

What identifies a pear-shaped figure?  Usually, pear-shaped figures have wider hips and thighs, narrower shoulders, wider bottoms, and smaller busts. Ideally, your clothing should all be aimed at taking attention away from your hips, and lengthening your silhouette.

Tops: Here’s where the focus needs to be…on your top. To be more specific, that means well-fitting tops, like button-down shirts and cardigans. Also look for shirts with embellished necklines, like ruffles, details, and bling. This way, the eye will be drawn up to the smallest part of your body.

Bottoms: Pants should be structured. Look for those that fit your natural waist, skim the hips and thighs, and have wide hems. Be sure to skip pants with embellishments, like big front or side pockets, bling, or embroidery.

Dresses: A-lines, full skirts, and flowy wrap dresses that cinch at your waist will be your best friends!

Shoes: Of course, heels will always be a plus for elongating your silhouette, but in general, even if flats are called for, try to look for shoes with pointed toes and low vamps (the “upper” part of the shoe that covers where the toes connect to the foot).

The Big 3: Jackets, shoulders, and accessories. These three will go a long way for camouflaging your hips while drawing attention to some of your best assets! Jackets can add loads of embellishment (zippers, snaps, buttons, pockets, etc.) which will draw the eye upward…just make sure the jackets don’t go lower than your waist! Your shoulders, being narrow, can also help to draw the attention above your hips, so look for spaghetti, asymmetrical, and halter tops. And you can’t forget bling! Necklaces of all types will work, just try not to go for those that are too long. Earrings, too, can help to keep the attention focused at your face, neck, and shoulders.

Fun Ways to Incorporate Metals Into Your Wardrobe

Want to really push your fashion forward without having to buy a new wardrobe? One of the best ways to do that is to pick a new trend that you want to follow and add some great accessories and key pieces that will pump up the rest of your clothing options.

One of the best trends to stick with is the metallics trend – while metallics have never really gone out of style, there are times when they become more popular and with the return of metallic lipsticks, that time is now.

Here are a few ways to add metallics to your wardrobe this season:

Shine From The Feet

Aren’t brave enough to wear an entire metallic outfit? Start from the feet up. Wearing a bit of shine on your feet helps you to feel put together and a little funky without going over the edge. The great thing about shoes is that you can do whatever you want with them, because there is a chance that most people won’t see them.

Metallic sneakers make a great option to increase that fashion of a casual outfit. They are just funky enough to make you feel a little bit better about your jeans and t-shirt or even your leggings. Make sure you don’t scuff them up too much and always wear appropriate undergarments if you wear them with a skirt or dress – they are reflective.

On the other hand, you can go metallic with a great pair of heels. Everyone woman should own a pair of sturdy metallic heels – they will heighten any LBD, any skirt, and even a pantsuit. Make sure they are sturdy and that they have a good quality material on them – otherwise they can look a bit trashy.

Keep Warm

Metallic coats are warmer than other types of coats because they attract the sunlight – especially that strong winter sunlight. Now, when selecting a metallic coat, you don’t want to go with something that looks like vinyl. Instead, you want to choose a coat that has just a little bit of shimmer in it.

Push the Limits

Every woman needs a skirt or two that makes her feel like an absolute beauty. A metallic skirt in a crinkle pattern is very on-trend right now and will always be a classic look. Whether you want to dress it up with a cute top or dress it down with a t-shirt and sneakers, it will always look amazing.

Make sure to get a steamer or take it to a dry cleaner, however, as these often get a bit wrinkled due to the material most designers use for metallic skirts.

Of Course, Lipstick

Of course, the reason we are all talking about metallics again is because metallic lipsticks are back on the market. Once again, it is very easy to go wrong with metallic lipsticks. Buy from a brand that you know and always carry around a pocket mirror to reapply if need be. There are different types of metallics, including glitters, liquids, and even matte metallics. Your best bet? Start with a fantastic metallic nude lipstick and work from there.

Don’t be afraid to shine and get ready for the glitz and the glam of every season.

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