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About Hi-tec

Hi-Tec® Sports was founded in 1974 in the appropriately named village of Shoeburyness, in Essex, England. The company´s original success grew from the breakthrough design and development of Hi-Tec's first ever shoe, the Hi-Tec Squash, specifically designed for the then fast growing game of squash. An industry benchmark then and now, few shoes in athletic footwear history have recorded unit sales of over 18 million pairs worldwide to date. The Hi-Tec Squash shoe remains Britain's all time best selling sports shoe model to this day. It was not until 1982 that the Hi-Tec brand name and logo were globally launched as a result of a decision to become a major worldwide sports brand. The innovative, successful global development of Hi-Tec shoes became a casebook study at a prestigious university. Today Hi-Tec is proud to report that there are over 500 Hi-Tec styles being commercialized throughout 80 countries worldwide, under the Hi-Tec Outdoor, Hi-Tec Court, Hi-Tec Golf, Hi-Tec Sport, Urban collections and Magnum shoe brands; a whole family of great products for sports and footwear enthusiasts. Hi-Tec almost singularly focuses on developing attractive, comfortable, lightweight, high-quality shoes at a fair ""true value"" price. Hi-Tec applies high technology build processes and leverage innovative materials to ensure the ultimate in comfort, whether your needs are performance-oriented, or more leisure wear centric.

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3 Reasons Your Bra is Making You Look Fat…and How to Fix It!

A girl might think that the most important article of clothing she could wear is a fancy shirt, or a pricey pair of jeans, or even a killer pair of shoes. But a woman will tell you that the most important article of clothing in your wardrobe is unequivocally a really well-fitting bra. In fact, wearing the wrong bra can actually make you look fat! But worry no more…we’re here to explain how the wrong bra can be effecting you, and what you can do to fix it.

How does your bra make you look fat?

  • Your boobs are hiding your waist – When your bra is ill-fitting or sagging, your boobs will sag. Since the smallest part of your torso is the area just below your chest and just above your bellybutton, how is anyone supposed to see it with your boobs hanging in the way?
  • Your toosmall bra is creating the appearance of extra fat rolls – A bra that is too small around the band will dig into your back. No matter how skinny you are, trust us, that too-small band will create fat rolls on either side of it. And if your cups are too small, your boobs will be pushed out above, below, and out the sides, again creating rolls of fat.
  • Your bra is causing your clothes look too tight – You know how frustrating it is to try on a shirt, only to face the mirror and see gaps and gaping? You try on a larger size, only to face the mirror and now see the shirt looking sloppy on you. 9 times out of 10, it’s not the shirt…it’s the bra.

So how can you fix the bra conundrum?

  • STOP…FIXATING…ON…SIZE – So what if you wore a perfect 34C in high school. Does the rest of you still look the same as you did in high school? So why would you think your bra size would still be a perfect 34C? The main reason why women wear the wrong bra size is because they have a stigma in their head about going up a size or two. Stop thinking in terms of a “bra size” and start thinking in terms of “a bra that fits, size-schmize”!
  • Get properly sized – You might be thinking…”I can’t afford to get sized.” But guess what? You’re wrong. Many lingerie departments in department stores have trained their sales people to size bras properly. You can also get free sizing in some stores, like Victoria’s Secret. So be sure to ask to be sized when out bra shopping! It’s one of the most important factors in looking better in your clothes!
  • Take a deep breath, and make the investment – Aside from the size-stigma, the second biggest reason why women cling to their life-long bra mistakes is that they don’t want to spend the money for a really good, really well-fitting bra. Stop thinking your bra is unimportant just because it’s unseen! Again, this is where you need to shift your priorities. Your bra needs to be on par with your outerwear, or with any other purchase in fact, clothing or not, in terms of you forking out money. A good bra fits and holds up better because it is a better made bra. It is an investment. One you will never regret!

 

Most Wanted Celebrity Winter Fashion Accessories

One look through the latest lifestyle magazines and you’ll see that from L.A. to NYC, and everywhere in between, celebrities are donning the most adorable and festive fashions for the holidays. And best of all, it’s easy to add versions of these pieces to your own winter wardrobe without breaking the bank!

Embellished beanie – As spotted on Olivia Palermo, the embellished beanie is a great way to add a bit of holiday sparkle to an otherwise blah winter necessity. You can find one bedazzled with gems, or give some sparkle to a beanie you already own by adding sparkly pins and brooches to it.

Reversible plaid scarf – Who doesn’t love to be bundled in a cozy plaid scarf when the temps get chilly? Miranda Kerr is a big fan, as she’s been seen walking the London streets wrapped up in plaid on more than one occasion this winter. The latest trend however, is for scarves that are reversible, with either a plain or contrasting pattern on the opposite side. So chic!

Faux fur bobble hat – This hat is definitely not just for kids anymore, and a good thing too, because the grown-up version looks completely adorable, as Gwen Stefani has so fashionably shown this season. You can even get a fur pom-pom at any craft store and add it to a beanie hat of your own!

Colored faux fur – Faux fur gives you the all the warmth and glamour of real fur, and the synthetics allow for some fantastic color options. Take a page out of fierce fashionista Vanessa Hong’s book and add a brightly colored faux fur stole to a festive dress this season.

Poncho – The poncho has been a fashionable cold weather staple since the 70s, but today’s versions are much more detailed and interesting than the ol’ hole-cut-in-the-top-of-some-fabric style of the past. The trending ponchos of today add the flair of a wrap/blanket scarf, making the overall visual statement much more impactful, as beautifully illustrated by fashion mavens like Erin O’Connor.

Beret – Huge celebs like Rhianna have been spotted rocking a so-chic beret this winter, from the classic wool style to more cozy and casual chunky knitted styles. A beret can immediately dress-up an otherwise bland outfit, and they always add a touch of originality and quirkiness to your style. An easy and trendy way to keep your head warm this winter!

How to dress a rectangle body shape

Today we are going to look at the best ways to dress a rectangle body shape. If you are a rectangle you should be very pleased as you are one of the easier body types, with many different styles suiting you or fitting you well. A rectangle body shape tends to have no defined waist with hips do tend to have a similar width to the shoulders. Rectangles also do not have a lot of curves, with a bust that is small or average and your bottom tends to be flat. Many rectangles tend to gain weight around their tummies, especially after the menopause. You will want to create curves and define your waist as a rectangle. If you have a rectangle body shape you will want to avoid shapeless clothes as you will want to be creating the illusion of curves, therefore anything shapeless will make you look shapeless overall, and to this end you will also want to avoid straight dresses such as tunics.

What to wear on top?
When selecting a dress you will want to go for a shift dressor an empire line as these will suit you rectangle body shape the best and when selecting either a dress or a top you will want to select block colors. When selecting items to wear on top you will want to choose one’s which define your waist and tailored jackets and coats which are belted at the waist will help to create the illusion of curves. Choose a good bra to define your bust and medium to high neckline tops will help to flatter your body shape, especially if you have a smaller bust. Tops which a detailed neckline, pockets or frills will create the illusion of a large bust, as do halter necked tops.
What to wear on the bottom?
If you are looking for a skirt, select an A-line skirt, as these will pull in at the waist before flaring out, creating the illusion of a small waist and curvier hips. Rectangles will want to create the illusion of curves so a skirt of this style is perfect for rectangular body shapes. You will suit any style of jeans or trousers but something such as flared jeans will look particularly great and for shoes something curved with a rounded toe will suit you best, think of ballerina flats or a pair of court shoes or rounded toe boots, either flat or heeled.

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