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About IRO

IRO is a Paris based womenswear and menswear brand founded by Laurent and Arik Bitton - both come from the music industry . Back in 2005, they decided to channel their love of rock music into a different medium: fashion. Inspired by the assertive and cool women in their circle of friends who had an original sense of style, they created a clothing line that had a distinct vintage feel and at the same time mirrored nonchalant , easy chic style . The first IRO store opened in 2006 Saint Germain des prés on rue des Saint Pères . This was followed by a second store Rue Vieille du Temple in Le Marais in 2008 and two other stores Rue Etienne Marcel and Rue Saint Sulpice in 2011. IRO has over 10 stores worldwide with Women's and Men's categories offering ready to wear , accesories such as handbags , footwear and small leather goods. Their clothes are worn by some of the world's most fashionable stars including Kate Moss , Gwyneth Palthrow , Scarlett Johansson and Drew Barrimore. In 2012 IRO is set to open and eagerly awaited New York flagship Store in NYC , corner of Mercer Street and Broome along with Flagship stores in Paris Rue Royale , Zurich and Beyrouth. An e shop can be found at www.iro.fr , IRO can also be found in high end boutiques and department sores in over 40 countries worldwide including Barney's New York, Nordstrom , Le Bon Marché , Lane Crawford and Harvey Nichols.

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The Hottest Deals for IRO

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Beautiful New ways to Style Your Rings

It’s easy to get into a rut with wearing jewelry. Day in, day out, it’s sometimes just easier to keep the same pieces on…or off… whichever the case may be. Either way, your style can begin to suffer, and you can quickly get bored with accessorizing. That’s the last thing we want to happen! You’ve got so much fabulousness inside you ready to come out…and these suggestions will help to get your creative ideas flowing again!

  • Geometric – Geometric shapes are huge right now, and there are lots of options out there. Triangles, pyramids, even a chunky plain band can look modern and geometrical. You can also arrange the rings by thinking geometrically, by keeping the larger rings to your pointer, thumb, and pinky finger, while wearing thinner rings on your middle and ring fingers. Think symmetry and balance.
  • Colored stones – Not necessarily working off of colors in your outfit (although that would look fierce too) another fresh way to wear rings is to pile on the color. Think gemstones, pearls, even turquoise (which is another massive trend right now). Different sizes and shapes and hues of the same color. Talk about a statement!
  • One color metal – This is one of the fastest and easiest ways to make an impact with your accessories…but we’re not talking just one or two rings. No way! For this trick to wow you’ve got to wear multiple pieces, varying sizes and shapes, but all one color metal. Yellow gold, rose gold, copper, silver…your choice. And if you want to double up on the stylishness, pair yellow and rose gold or copper with clothes in warm, Fall hues (brown, rust, tan)…and pair cooler colored clothes (black, grey, white) with silver, gunmetal, or black tungsten or titanium.
  • Mixed metal – In a similar idea as the above, this look involves mixing rings of varying shapes and sizes in differing finishes… shiny and brushed, silver, yellow and rose gold hues. Make sure you incorporate both thick and thin rings so that the difference in texture and finish can really stand out!
  • Mad for midis – Yes, another definite trend are midi rings. Most midis are quite thin, but there are so many shapes and sizes, some open, some connected to another ring worn further up the finger. Layer them together, wear them on every finger, or every other finger. The more you wear, the bigger the statement.
  • Stacked – Another one of the most flattering and fashionable ways to accessorize with rings is to stack them. You can even mix bold and modern with delicate and feminine designs. Also, wearing multiples of thin rings stacked together is a fab way to layer interest into your look without it being overpowering.

 

Simple Ways to Add Yellow to Your Wardrobe

Many people believe that they cannot wear yellow at all because of their complexion, skin tone, hair color, or some other reason. However, it is actually one of the most beautiful colors for all skin tones, you just have to know how to wear it. Sometimes it means not wearing it right next to your face and other times it means wearing a slightly different shade.

Here are five simple ways to add this beautiful color to your wardrobe:

In Your Removable Accessories

If you still aren’t willing to commit to yellow, adding something small and distinct can really help you to extend your wardrobe. Something as simple as glasses can draw the eye to your face, but you don’t always have to wear them. Make sure that your glasses fit properly so that they aren’t sliding around your face.

On Your Head

Maybe wearing yellow in a professional setting still isn’t your favorite idea. That’s fine! Instead, adding something with just a good yellow undertone can really help to push you to bring it into your wardrobe more. Start small by incorporating a great, fun beanie into your wardrobe. Beanies are great because we don’t take ourselves too seriously when we wear them.

In Your Jewels

Of course, we all love to wear some bling. However, there is something truly special about a yellow diamond or jewel. It is so delicate and special, adding a bit of sparkle where we just need it. Many people are willing to dip their toes into wearing more yellow when they do it with a great pair of statement earrings, a good ring, or even with some resin bangle bracelets.

Go For Kitschy

Once again, if you aren’t completely comfortable wearing yellow, you can combine two of the other tricks we’ve taught: use something removable and something that isn’t serious. A funny purse or clutch is a great way to attract attention and feel comfortable with adding a color you don’t usually use. There are plenty of options out there in the world of clutches – little bags that will add that pop of color without going too far.

Keep It Away From Your Face

Keeping yellow away from your face may make you more comfortable. In fact, you might even forget that you are wearing it at all. Many people don’t think about their shoes unless they are uncomfortable, so that is a great place to put some yellow. Bright shoes are another way to make your wardrobe seem interesting but still seem professional – so go for something like yellow heels or a good pair of loafers.

How are you going to incorporate yellow into your wardrobe?

Classic Beauty and Makeup Must-Haves (Part One)

Every year, dozens of “new and amazing” beauty and makeup products are introduced onto the market. And every year, more than half of them fall by the weigh-side and are forgotten in months. Depending on the money behind the launch campaigns, they may have made you believe you absolutely, positively, could not live without forking over your hard-earned money to snap up their latest and greatest product…but that doesn’t mean you’ve ever bought the product again. Thankfully though, there are many products out there worthy of purchase, over and over. These are the classics. The “Holy Grail” makeup must-haves. Maybe your Mom introduced you to a few of them. Maybe you will introduce a few to young girls in your life. Either way, we found 20 true keepers…and here are the first 5!

  • CND Stickey Base Coat – Those of us who constantly have to wage the war of peeling and chipping nail polish have experimented with every way possible to keep that polish on longer. Every base coat claims to help get the job done, but only one has ever really done so. This one. The tint might not be perfect for nude and sheer colors, but for every other color, it’s a definite go-to.
  • Queen Helene Mint Julep Masque – Perhaps you remember this from your Mom’s (or even your Grandma’s) bathroom cabinet? Yep, it’s been around that long. Not only is it one of the most inexpensive beauty products you could hope for, but the mint and clay help to squash oil, nix shine, and clear out pores beautifully. Best yet, your skin won’t feel overly dry afterwards.
  • Crest Whitestrips – Thanks to these little miracle strips, we’ve long said goodbye to harsh and messy bleach trays, as well as super-expensive dentist whitening visits. White teeth and a smile are always your two best ways to make a lovely statement every time you walk in the room. In just 30 minutes, your pearly whites will be even whiter. Perfect.
  • LORAC ‘Front of the Line PRO’ Liquid Eye Liner – It’s ok to admit it if you’re not great with applying liquid eyeliner. It takes a skilled hand and lots of practice. That’s why this product made the must-have list. Since its introduction, it’s made those classy cat eyes and winged flicks flawless for us…the perfect blend of liquid liner and controlled applicator (bye-bye thin little brush).
  • Maybelline Great Lash Mascara – The green and pink bottle is downright iconic! It’s inexpensive, found in every drugstore, and gives you long, defined lashes every time. If you are partial to more voluminous lashes, you can even use this mascara in a classic runway trick: Apply one coat of mascara, then using a Q-tip or a clean mascara wand, dredge each side of the lashes with a light coating of baby powder, then apply a second coat of mascara…and voilà!

Stay tuned for more from our list of 20 Beauty and Makeup Must-Haves!

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