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About James Perse

James Perse was born in Los Angeles, California in 1972. James' childhood was split between the beach, the hockey rink and the floor of his father's innovative Los Angeles boutique, Maxfield. With Maxfield at the forefront of putting Los Angeles on the fashion map, James received an incidental education on cutting edge fashion from Europe and Asia, on modern architecture, furniture design and on the elegant and the clean-line. Ironically, sports led James to his first foray into fashion. Obsessed with baseball caps, he could never find one that was well designed - with quality construction, shape, fabric and coloring. In 1991, James set out to make the ideal cap for Maxfield and it was not long before customers became clients - film directors ordered hats for their cast and crew and record labels bought them for tours. In 1994 he launched a t-shirt line that rapidly gained loyal fans looking for a seamless blend of luxe and casual. In 1996, James founded his first namesake collection of women's knits, which soon developed into two distinctly wearable collections; Standard James Perse for high-quality basics and James Perse Los Angeles ready-to-wear items, including jackets, sweaters, pants and dresses. In 1998, the brand launched an equally outlined men's collection and later, a line for babies and children. His passion for minimalist architecture influenced by warm west-coast indoor outdoor living and the casual clothing that's inspired by it, ultimately resulted in James' personal design philosophy and aesthetic - low maintenance high fashion - emphasizing elegance and comfort, pairing sophistication with simplicity. James has applied this visionary approach in every step of defining and developing the brand. In 2003, James Perse opened its first retail store. The retail environment acts as a medium for conveying the company's culture, ideas and values. James Perse is also available at top specialty retailers such as Barneys New York, Nordstrom and Saks Fifth Avenue and is sold internationally. James Perse launched its online shopping site in 2007 reaching a broader audience. Currently, a boutique hotel that captures the James Perse lifestyle is in development.

Why Shop James Perse at Nordstrom

Nordstrom is one of the biggest names in the retail industry, and with good reason. You can find almost any style, size, or type of clothing from James Perse and if you get it home and it doesn’t match your style, you can easily return it thanks to the great online return policy. Furthering their customer service, Nordstrom sale associates (even those online or over the phone) really know what they are talking about when it comes to fashion.

Even better, Nordstrom tends to have fashion that fits all different body types, something not every online retailer can say. Most importantly, you’ll find great deals and some super sales on James Perse quite regularly.

SHOP NOW JAMES PERSE at NORDSTROM

The Hottest Deals for James Perse

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Styling Tips for Curvy Girls

In this day and age, when everything in fashion and the media seems to be geared towards slim and skinny models, it can be difficult for curvy girls to find and style clothes that fit and flatter. Of course it’s easy to say that every woman’s shape is beautiful, but if that woman doesn’t feel beautiful, no outfit will work, no matter how much it costs. Luckily though, there are some tips and tricks you curvy girls can use that will amp up not only your outfits, but your confidence!

  • Don’t try to hide your shape – You may think that the more covered you are, the more you can hide your shape, and therefore, the better you will look. But nope. In fact, it’s pretty much the opposite. Sure, if you are self-conscious about an area, you can keep it covered, but be careful not to hide away in too much fabric. That will do little more than make you look sloppy and, often times, even bigger than you actually are.
  • Invest in undergarments – If you don’t already know, shapewear can smooth out a multitude of jiggly bits. But don’t try to squeeze into something three sizes too small for you thinking it will make you look skinnier. Not only will you be horribly uncomfortable, but you will only end up pushing the fat from one place to another, creating rolls you didn’t intend on. Instead, find shapewear that fits, smoothing out areas that are in need. And be sure to invest in a good bra too! That can make a tremendous difference in how your clothes actually look and fit. Imagine how much better you will look if your boobs aren’t down at your waist! But please don’t guess your size. Many stores offer free bra sizing, so take advantage of it!
  • Try on, try on, try on – You may think you’re a certain size…but you almost certainly won’t be that size in every That’s why it’s important to try on everything. Don’t shy away from sizes because you think it’s too big, and don’t shy away from sizes thinking it’s too small and will never fit you. SIZE…IS…JUST…A…NUMBER.
  • Dress your shape – Curvy girls come in all different shapes and sizes. Once you know what shape you are, you will know what pieces will flatter you the most. There are loads of shape guides online to use as a reference. Whether you’re a triangle, rectangle, pear, hourglass, inverted triangle, or oval, dressing to your shape is key to looking your best!
  • Get a tailor – Let’s say you found a fab button-down top that actually fits around your boobs…no gaping around the buttons…but the rest of the top is waaaay too big. Your first instinct may be to put it back on the rack, but you’d be making a mistake and missing out on a great wardrobe staple piece. One of the things you will need to accept as a curvy girl is that a lot of clothing won’t fit you perfectly right off the rack. That’s no excuse for wearing ill-fitting clothes though! The answer is to take those important pieces to a tailor. It can make all the difference between looking sloppy and looking sensational!

 

 

The Scoop on Cream VS Powder Eyeshadow

As women, we like choices (we pretty much demand them). And in terms of makeup choices, there are literally thousands of makeup products on the market. One of the most popular today is cream eyeshadow. I’m sure you’re more than familiar with its predecessor, powder eyeshadow, and cream shadow is not meant as a replacement for it. But they are obviously very different formulations, and best suited for different individuals and occasions. So what is it and how is it different?

Not only is cream shadow obviously a different formulation from powder eye shadow, it is more versatile. Cream shadow can actually sometimes double as a shadow base or lid primer, as long as you check the label (it will specify use as a base). This is perfect, especially if you are attempting makeup for hooded eyes. Since the hooded eye has a slight overlap of skin onto the lid, ordinary powder shadow and regular kohl liner can often be rubbed off within a matter of minutes after applying. Talk about frustrating! The best way to utilize cream shadow as a base is to pick a color complimentary to the powder shade you will be using. For instance, if you’re going for a simple smokey eye in browns, start with a shimmery taupe cream eye shadow (some excellent picks would be Clinique Touch Base for Eyes in Uplighting, Make Up For Ever Aqua Cream in 15 Taupe, and Maybelline Eye Studio Color Tattoo in Tough as Taupe. But if you really want to pop your eyeshadow color, choose a white cream base for the lid. Any color will look bold and vibrant over that.

Cream shadows also come in very matte colors that mimic various skin tones (such as Laura Mercier Eye Canvas, Lancome Aquatique Waterproof Eyecolour Base, and L’Oreal Magic De-Crease Eyelid Primer). Such creams are mainly used as eyelid “primers,” which act to smooth out the eye area, and provide an even canvas on which to create your eye makeup masterpiece. These matte skin tone finishes can be used to anchor any color powder eyeshadow to make the powder shadow “read true,” as opposed to the bolder or vibrant examples with colored primer bases above.

Cream eye shadow in a darker color can also be used alone to create wonderful smokey eye looks. They are easy to blend, easy to drag down under the lower lash line, and easy to smudge, for the ultimate in smoked-out sexiness. And as long as the formulation is long-wear, your smoky eye should last all night!

Powder eye shadow, on the other hand, is like a comfy pair of jeans. The ones you could never do without. You know just how they will fit, and just how to work them. You also know their limitations. Matte, shimmer, glitter, holographic, baked, loose, and pigment…powder eye shadow has come a long way, in the past 10 years alone. But basically, it is what it is. You know how you can use it, and you also know how long it usually lasts on your lids (All through the work day? What about a humid summer afternoon? A party night of dancing?). So yes, powder shadow, when worn alone, does have its limits. But one thing powder shadow can do is double as some of the best brow powder around! MAC shadows, in particular, have dozens of suitable “brow shades” of eye shadow (such as MAC Charcoal Brown, MAC Omega, and MAC Brun).

Basically, what you’ll find is that it’s impossible to say that one is better than the other when comparing powder to cream eye shadow. They are both amazing and useful in their own ways. And when used together…they create an unstoppable, unyielding, undeniable eye makeup tour de force! In the end, you’re the one who wins, since you get to use them both!

 

The Must-Have Guide to Eye Makeup Brushes

Just as a painter requires different brushes of all sizes and shapes to create a masterpiece, so too will the right choice in eye makeup brushes make your face shine like the work of art it is! There’s no need to break the bank buying fancy brushes, though (and trust us, you could easily break the bank with some makeup brushes on the market today)… we’ve got a list of your absolute ש-have eye makeup brushes right here!

  • All-Over Shadow Brush (similar to a MAC 239, SEPHORA COLLECTION Pro Allover Shadow Brush #12 ) – This will be your eye makeup brush workhorse (and it was probably the first real brush many of us bought when learning how to do eye make up). A great all-around brush, the flattened head, dense bristles, and medium length head works well for the general goal of applying eye shadow. Pressed eye shadow, pigment eyeshadow, baked eyeshadow… this brush can handle it.
  • Blending Brush (similar to a MAC 217) – This is one of those eye makeup brushes that will save almost any heavy-handed eye makeup application. Fluffy, soft, long bristles can gently diffuse any dark or harsh lines, and blend even the most contrasting shades seamlessly. Best used through the crease and into the outer v.
  • Eyeliner Brush (similar to MAC 219 Pencil Brush, MAKE UP FOR EVER 258 Large Precision Eyeliner Brush) – The fine, pointed tip is perfect for applying cream or gel liner, or precisely applying shadow either on top of, or in lieu of, gel liner.
  • Stiff Dome Brush (similar to SEPHORA COLLECTION Classic Crease Shadow Brush #73, SEPHORA COLLECTION PRO Tapered Crease #19) – Useful in any number of eyeshadow application techniques, this is also known as a crease brush. The bristles are longer and stiffer than a regular shadow brush, which creates a nice crisp area of definition with shadow through the crease. You can also easily work it into the outer v to really elongate the shape of the eye. (Another contender for the best crease brush is the SEPHORA COLLECTION Pro Angled Shadow Brush #13… the angle of the bristles fits so nicely in the crease area!)
  • Short Angled Brush (similar to a MAC 266) – Not only is this brush great for applying gel and shadow liner, it is a must-have for filling in and defining eyebrows! And if you need to go in and fill any bare patches missing liner after adding falsies over liner, you can dip the point of the brush into some gel or liquid, then dab the bare spots. (This is one of those fake eyelashes tips you probably won’t remember until you have it happen to you).
  • Short Smudge Brush (similar to a MAC 214) – One of our favorite eye makeup brushes…ever! This brush has short, stiff, rounded bristles and it’s perfect for smoking out a lash line. It also works wonders to smudge out pencil liner, providing that smoldering look you long for with dark eye makeup or a smokey eye.

And there you have it! The most comprehensive list of must-have eye makeup brushes for any woman’s beauty arsenal. If you add a foundation brush, a powder brush, a blush brush, and a concealer brush, you will have a great basic set of tools capable of creating any makeup look you can imagine!  Now go make your masterpiece!

 

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