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About Theory

In 1997, Andrew Rosen, former CEO of Anne Klein and a Calvin Klein executive, launched Theory in New York City as a women's collection, with a focus on comfortable stretch pants. The collection performed well and a men's line was added in 1999. In 2000, a license agreement was formed with Link International of Japan, established in 1998, to manufacture, and distribute the brand as well as operate stores under the Theory name in Asia, predominantly Japan. Women’s handbags and shoes were introduced in 2003, and launched nationally in the U.S. for Spring 2006. In 2012 The Council of Fashion Designers of America (CFDA) announces Andrew Rosen as the recipient of the Founders Award given in honor of Eleanor Lambert. Theory makes its first move into France with two store openings in Paris.

Why Shop Theory at Nordstrom

Nordstrom is one of the biggest names in the retail industry, and with good reason. You can find almost any style, size, or type of clothing from Theory and if you get it home and it doesn’t match your style, you can easily return it thanks to the great online return policy. Furthering their customer service, Nordstrom sale associates (even those online or over the phone) really know what they are talking about when it comes to fashion.

Even better, Nordstrom tends to have fashion that fits all different body types, something not every online retailer can say. Most importantly, you’ll find great deals and some super sales on Theory quite regularly.

SHOP NOW THEORY at NORDSTROM

The Hottest Deals for Theory

Yes, that's right, we searched all over the web and found the hottest deals for Theory

Three Easy Ways to Make Your Lips Look Fuller

Not all of us were blessed with gorgeous, full, Angelina Jolie-esque lips… some of us have had to struggle with constantly “drawing in” an upper lip. But there just so happens to be some nifty little tricks you can use to help make your lips look fuller…and only you will ever know you needed them!

  • Exfoliate – Exfoliating is not just for your body and face. Our bodies are daily sloughing off the dull, dead skin cells for fresh, new skin cells underneath, and exfoliating aides in that. If your lips are rough, dry, or flaky, a gentle exfoliation will help to remove the dead, dry skin and soften the newer healthy skin underneath. More importantly, it will also make the lips more able to draw in necessary moisture, which in itself can help lips look fuller. Smooth lips will also not only look healthier, but will make any lip product you apply look better.

Since the skin on your lips is thinner and more delicate that that on most other parts of your body, the key to exfoliation here is to think gentle…both in what you put on your lips to exfoliate, and how you do it. A simple mixture of olive oil and sugar, applied to lips with a finger or a washcloth, will do beautifully. Rub in small circles for a minute or two on each lip, then rinse with warm water and pat dry. You can also use Vaseline on a toothbrush, applied in a similar way. Just remember to be gentle!

  • Moisturize – Our skin can temporarily absorb moisture (think how much easier body lotion goes on after a warm shower or bath), but without something to help lock it in, the moisture will evaporate throughout the day. Try to avoid those with ingredients such as lanolin and glycerine, as they can sometimes leave lips feeling “waxy,” as if the product hasn’t absorbed into your skin. Also try to avoid moisturizers with a lot of oils; a higher oil content won’t allow the product to be absorbed (think of oil and water in a bottle). When in doubt, opt for natural, like Yes to Coconuts Naturally Smooth lip balm. It’s all natural and absorbs beautifully into your lips.

After exfoliating and before you go to bed, simply smooth the moisturizer over your lips. Since you won’t be talking/eating/drinking it will give your lips the time they need to sit with the moisturizer. When you wake, you’ll be amazed at how your lips look fuller.

  • Highlight – Contouring is all the rage now, and your lips definitely need to get in on the trend… especially if you want to make your lips look fuller. A general rule of thumb to remember for make-up is that dark colors recede, or make things look smaller, and lighter colors highlight, or bring to the foreground. A bit of strategically placed highlight will make your lips look fuller and more “three dimensional.” You can use a shimmery vanilla or white colored eye shadow for this, but it works best with a highlighting pencil, like Benefit High Brow Glow.
    1. After applying your desired lip color, lightly run the highlighter over just the cupid’s bow (the center V of your top lip). Blend gently with your finger or a clean shadow brush.
    2. Apply highlighter to the center section of your bottom lip, just outside the natural lip line. Blend gently.
    3. If desired, highlight the two creases running from the bottom of your nose to your cupid’s bow. Blend gently.

Now, simply sit back and admire your perfect pout (but don’t forget to smile too…smiling always helps anyone to look beautiful)!

Top 7 Bags Every Woman Should Own

It’s easy to spend lots of money on every bag trend that comes along, trust us. But no one can possibly afford keeping up with that game. The truth is, with just 7 bags (more or less), you can be completely prepared…and completely fabulous… no matter what the occasion, or the outfit!

  • The Tote – This is the carryall, and it usually comes with two straps for carrying options – shorter straps to be worn close under your arm on your shoulder, one longer strap to provide a bit more room under your arm. This classic Michael Kors will be perfect! Ideally, you would have 3 totes – one in black, one in brown, and one in a neutral nude color. But you can start with the black one…it usually goes with anything!
  • Day Clutch – This clever little tool can be kept inside your larger bag. A day clutch is perfect for carrying just the essentials on those quick trips to the store or to lunch from work, when you don’t want to lug around your tote. It can also make appearances at fun weekend meetings and lunch dates.
  • Metallic Evening Clutch – You know your tote won’t really go well with sequins or that fab lace crop top. You also don’t want to have to carry around all that stuff. You want to be partying it up on the dance floor, or laughing with your girls, drink in-hand. That’s where a metallic evening clutch comes in. It doesn’t necessarily need to be metallic, but do try for something fun and/or sparkly. And for even more maneuverability, opt for one with a wrist strap, like these from Coach.
  • Weekend Casual Bag – This bag is somewhere in between your favorite tote carryall, and your evening clutch. It carries some of your necessities, but not the full “kit and caboodle.” The ideal weekend bag is more on the casual side, and can be worn multiple ways…crook of the arm, under the arm, cross-body. It should also be a neutral in color, so it’s sure to go with everything.
  • The Cross-Body – It could be a hobo, messenger, or satchel style, but everyone needs a mid-sized bag that can be slung on cross-body to keep you hands-free while you’re on the move. Some cross-body bags can be casual, some can be dressier (often having a chain as the strap), but this clever little bag will be a lifesaver when going into big crowds.
  • Classy Backpack – These aren’t the backpacks that used to crease your shoulders carrying 900 pounds of books in high school. The classy backpack is huge this Winter, and we’re loving it. Avoid those made from cloth material, to keep it from looking too casual. Instead, any leather or leather-look that you would want in a tote, you should want in your backpack. Keep it simple too…don’t choose one with too many pockets or attachments. Thin-to-medium straps are also a must…nothing too thick and bulky.
  • Pop of Color Bag – This is the wildcard. This is where you can really let loose and have a bit of fun. This is the bag that will brighten up an otherwise “safe,” neutral, or monotone outfit. You can go for a bag in a bright hue (or several hues in one), maybe something with a little more in the way of zippers, buttons, chains, fringe, adornments. Just remember…think fun!

 

3 Reasons Your Bra is Making You Look Fat…and How to Fix It!

A girl might think that the most important article of clothing she could wear is a fancy shirt, or a pricey pair of jeans, or even a killer pair of shoes. But a woman will tell you that the most important article of clothing in your wardrobe is unequivocally a really well-fitting bra. In fact, wearing the wrong bra can actually make you look fat! But worry no more…we’re here to explain how the wrong bra can be effecting you, and what you can do to fix it.

How does your bra make you look fat?

  • Your boobs are hiding your waist – When your bra is ill-fitting or sagging, your boobs will sag. Since the smallest part of your torso is the area just below your chest and just above your bellybutton, how is anyone supposed to see it with your boobs hanging in the way?
  • Your toosmall bra is creating the appearance of extra fat rolls – A bra that is too small around the band will dig into your back. No matter how skinny you are, trust us, that too-small band will create fat rolls on either side of it. And if your cups are too small, your boobs will be pushed out above, below, and out the sides, again creating rolls of fat.
  • Your bra is causing your clothes look too tight – You know how frustrating it is to try on a shirt, only to face the mirror and see gaps and gaping? You try on a larger size, only to face the mirror and now see the shirt looking sloppy on you. 9 times out of 10, it’s not the shirt…it’s the bra.

So how can you fix the bra conundrum?

  • STOP…FIXATING…ON…SIZE – So what if you wore a perfect 34C in high school. Does the rest of you still look the same as you did in high school? So why would you think your bra size would still be a perfect 34C? The main reason why women wear the wrong bra size is because they have a stigma in their head about going up a size or two. Stop thinking in terms of a “bra size” and start thinking in terms of “a bra that fits, size-schmize”!
  • Get properly sized – You might be thinking…”I can’t afford to get sized.” But guess what? You’re wrong. Many lingerie departments in department stores have trained their sales people to size bras properly. You can also get free sizing in some stores, like Victoria’s Secret. So be sure to ask to be sized when out bra shopping! It’s one of the most important factors in looking better in your clothes!
  • Take a deep breath, and make the investment – Aside from the size-stigma, the second biggest reason why women cling to their life-long bra mistakes is that they don’t want to spend the money for a really good, really well-fitting bra. Stop thinking your bra is unimportant just because it’s unseen! Again, this is where you need to shift your priorities. Your bra needs to be on par with your outerwear, or with any other purchase in fact, clothing or not, in terms of you forking out money. A good bra fits and holds up better because it is a better made bra. It is an investment. One you will never regret!

 

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